PKFARE Sets New Standards In Travel With Comprehensive Fare Options

Wednesday, June 5, 2024

PKFARE unveils a new fare solution with three categories—Original, Plus, Max—enhancing travel booking options across 20 airlines.

PKFARE is excited to unveil its new branded fares solution today. This innovative offering classifies airline fares into three categories—Original, Plus, and Max—making approximately 20 airline brands accessible through the PKFARE Flight API. Customers will encounter a variety of fare options and attributes tailored to each category.

• Original: This entry-level fare is the most budget-friendly, covering basic travel needs with options for additional services at extra costs.
• Plus: Positioned as a mid-range fare, this option includes amenities like baggage handling and the ability to choose seats in advance, with certain services potentially incurring extra fees.
• Max: Representing the highest tier, this fare provides extensive benefits, including increased baggage allowances, priority seating, and possibly comprehensive service inclusions.

This initiative not only enhances the potential for airlines to upsell ancillary services but also enables customers to maximize revenue and improve satisfaction. By offering a clearer view of booking options, it helps travelers choose the package that best suits their needs and travel goals. Market research indicates that a well-crafted branded fare strategy could motivate more than half of consumers to opt for more comfortable and convenient travel options. As a result, Online Travel Agencies (OTAs) are intensifying efforts to integrate detailed fare family information, aiming to boost booking conversion rates and overall value.

“PKFARE has consistently listened to the evolving needs of our customers as well as airlines and collaborated with them to meet those needs,” said Jason Sui, Senior Vice President and Co-founder of PKFARE. “We are investing to provide our customers with access to a comprehensive range of airline branded fares and to better cater to diverse market preferences, ultimately enhancing their competitiveness in the ever-changing travel industry landscape.”

As the travel sector places greater emphasis on enhancing the customer journey, PKFARE remains dedicated to broadening the range of airlines that offer branded fares. The company is committed to ensuring seamless integration through both its API and portal access, aiming to deliver a smoother, more integrated travel booking experience.