Preferred Hotels & Resorts Unveils 20 Stunning New Properties Across Asia, Europe, Africa, and the Americas Elevating Luxury and Experiential Travel

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Preferred Hotels & Resorts has expanded its worldwide portfolio by welcoming 20 new properties across Asia, Europe, Africa, North America, and South America during the first quarter of 2026. This expansion demonstrates a rising demand for distinctive, high-end, and immersive hospitality experiences. Members of the I Prefer Hotel Rewards programme can earn 2,500 bonus points on qualifying stays at these properties for a limited period, highlighting the brand’s dedication to combining loyalty benefits with diverse, memorable travel experiences.

Asia Introduces Exclusive Villas and Wellness Escapes

In Indonesia, Ametis Villa Bali in Canggu joins the L.V.X. Collection, offering 14 private villas with lush gardens and private pools. Guests can enjoy bespoke wellness programmes, private butler service, and in-villa dining, providing an intimate and tranquil experience. This addition reflects the growing trend in Asia toward wellness-oriented, personalised luxury stays, catering to travellers seeking seclusion, relaxation, and holistic rejuvenation in a tropical setting.

Europe Combines Historic Charm with Modern Comfort

Europe welcomes several prestigious properties. Boscolo Hotel Lyon and Spa in France joins the L.V.X. Collection, blending Belle Époque architecture with contemporary luxury, featuring spa services, wellness areas, and refined dining. In Megève, Grand Hôtel Soleil d’Or becomes part of the Lifestyle Collection, offering alpine elegance with curated experiences. Austria’s Loewen Hotel Montafon in Schruns contributes 102 guestrooms and suites, indoor and outdoor pools, wellness amenities, and year-round mountain activities, providing both adventure and relaxation opportunities for global travellers.

Spain adds multiple new properties, including Gran Hotel Claridge Granada (opening June 2026) and Hotel Peralada to the L.V.X. Collection, while Mongibello Ibiza joins the Lifestyle Collection, expanding options for culturally immersive and leisure-driven stays. Together, these European additions offer a mix of historic architecture, modern luxury, and wellness-focused amenities.

Africa Highlights Lifestyle, Wellness, and Eco-Conscious Tourism

Africa’s new member properties emphasise cultural experiences, eco-friendly practices, and wellness. ENVI Paje in Zanzibar, Tanzania, scheduled to open in June 2026, features 22 beachfront villas with immersive cultural programming and wellbeing activities. Kenya’s Lion in the Sun Boutique Hotel & Spa in Malindi and South Africa’s Last Word Makanyane (opening July 2026) expand the Lifestyle Collection, offering intimate, wellness-centered experiences with cultural engagement. These properties underline Africa’s growing reputation for offering luxury travel that integrates adventure, culture, and sustainability.

North and South America Expand Adventure, Wellness, and Experiential Travel

In the Americas, Tumbling River Ranch in Colorado spans 23 acres with 21 cabins, providing adventure-focused activities and wellness programming within the L.V.X. Collection. California welcomes Allegretto Vineyard Resort and Vinarosa Resort & Spa, catering to travellers seeking wine-country immersion and holistic wellness. Mexico’s Villa La Valencia Beach Resort & Spa Los Cabos combines Lifestyle offerings with Preferred Residences, while Panama’s Lucero Residences Golf & Wellness Resort delivers golf, wellness, and lifestyle experiences. Brazil strengthens its collection with NANNAI Muro Alto in Porto de Galinhas and NANNAI Noronha in Fernando de Noronha, offering beachfront luxury paired with culinary, wellness, and recreational amenities.

I Prefer Hotel Rewards Enhances Guest Benefits

The expansion also reinforces the global value of the I Prefer Hotel Rewards programme, which has more than six million members worldwide. Guests can earn points redeemable for Reward Certificates, Titanium status, and other exclusive privileges. With over 700 participating hotels and resorts globally, travellers now have access to a wider array of independent, high-quality hospitality experiences, ranging from secluded villas and urban boutique hotels to eco-conscious lodges and adventure-focused resorts.

A Diverse and Curated Collection for Global Travellers

The 20 new properties highlight the diversity and sophistication of Preferred Hotels & Resorts’ global portfolio. From alpine retreats and tropical villas to city boutique hotels and coastal resorts, each property offers a unique story, bespoke service, and immersive experiences. This growth reflects an increasing preference among travellers for personalised, wellness-focused, and culturally engaging stays in locations around the world.

Meeting Evolving Traveller Preferences

Modern travellers are seeking more than just luxury accommodations—they value experiences that combine comfort, culture, sustainability, and wellness. By offering properties with local engagement, eco-conscious practices, and tailored wellness programmes, the new additions meet these evolving expectations while providing exclusive, high-end hospitality. The expansion also supports regional tourism growth, sustainable practices, and increased international visitation across multiple continents.

Preferred Hotels & Resorts’ first-quarter 2026 expansion demonstrates the global appetite for curated, luxury, and experiential travel. From wellness-focused villas in Bali to eco-conscious lodges in Zanzibar, European heritage hotels, and North and South American adventure resorts, travellers now have access to an even broader range of immersive experiences. Coupled with the loyalty benefits of the I Prefer Hotel Rewards programme, these properties deliver stays that blend culture, relaxation, wellness, and personalised luxury, solidifying Preferred Hotels & Resorts’ leadership in independent hospitality worldwide.