Kempinski Hotels Showcase Family Friendly Luxury Travel Across Europe and Southeast Asia, Everything You Need to Know

Image generated with Ai

One of the emerging trends in the global tourism industry is multigenerational travel as an increasing number of families prefer to vacation together with grandparents, parents, kids and other relatives on one trip itinerary. With an increased geographical spread of international families, today’s travel experiences go beyond vacations and take the form of reconnections, cross-cultural experience and lasting memories.

German luxury hospitality company Kempinski Hotels has been expanding the scope of its operations in the field of multigenerational tourism by developing its offer for family-related travel experiences at resorts and city hotels in Germany, Switzerland, Indonesia, and Thailand.

Kempinski’s portfolio of holiday destinations consists of resorts and hotels suitable for multigenerational travel that provide privacy, large and flexible living spaces as well as age-appropriate activities. From European Alpine retreats to Southeast Asian beachfront resorts, there is something in Kempinski’s offer for everybody in your family.

Germany and Austria Attract Nature-Focused Family Travel

In southern Germany, Kempinski Hotel Berchtesgaden is positioned within the Bavarian Alps near the Austrian city of Salzburg. The destination has become increasingly popular among European and international travellers seeking outdoor-focused family vacations centred around nature, hiking and cultural heritage.

The Berchtesgaden region, located close to the German-Austrian border, is known for mountain landscapes, forests and protected national park areas. Families visiting the area often explore Eagle’s Nest, scenic alpine viewpoints and historical attractions linked to Bavaria’s cultural heritage. Salzburg in Austria, famous for its baroque architecture and musical history, also serves as a nearby excursion destination for visitors staying in the region.

The hotel offers family-oriented experiences that include farm visits, falconry activities, mountain toboggan runs and excursions to historic salt mines. Nearby Lake Königssee, one of Germany’s most recognised alpine lakes, attracts travellers for boat tours surrounded by steep cliffs and mountain scenery.

Nature-based tourism continues to grow across Germany and Austria as travellers increasingly seek outdoor activities that appeal to multiple generations within one destination.

Switzerland Expands Alpine Luxury for Extended Families

In Switzerland, Grand Hotel des Bains Kempinski St. Moritz is targeting large family groups through chalet-style residences and seasonal alpine activities in the resort town of St. Moritz.

Located in the Swiss Alps, St. Moritz has long been associated with luxury winter tourism, skiing and wellness travel. However, the destination has also become increasingly active during summer months, attracting visitors interested in hiking, cycling, sailing and lake-based recreation.

The property offers multi-bedroom residences designed for larger family groups seeking longer stays with private living areas and flexible accommodation arrangements. During summer seasons, families can explore trails surrounding Lake St. Moritz, while younger travellers participate in organised recreational programmes and outdoor sports.

Activities such as stand-up paddling, e-biking and alpine hiking reflect the broader shift within Swiss tourism toward year-round experiential travel rather than exclusively winter-focused tourism.

Switzerland’s strong rail connectivity and family-friendly infrastructure continue to make alpine destinations attractive for multigenerational European holidays, especially among travellers from the Middle East, Asia and North America seeking luxury mountain escapes.

Berlin Combines Urban Tourism with Family Experiences

In Germany’s capital, Hotel Adlon Kempinski Berlin is focusing on city-based family tourism through interactive experiences aimed at younger travellers exploring Berlin’s cultural and historical attractions.

Berlin remains one of Europe’s most visited urban destinations, attracting international travellers interested in museums, architecture, public parks and historical landmarks. The city’s extensive public transport system and family-oriented attractions also make it suitable for multigenerational travel itineraries.

The hotel has introduced child-focused activities designed to encourage interactive exploration throughout the property. Family-oriented amenities include welcome gifts, activity books and access to indoor leisure facilities.

Outside the hotel, Berlin offers a range of attractions suitable for family visitors, including Berlin Zoo and Tierpark Berlin, two of Germany’s largest animal parks. Guided educational tours at these facilities provide opportunities for younger travellers to engage with wildlife and conservation themes.

Cycling routes, public gardens and museum districts further support Berlin’s appeal as a destination that combines urban tourism with accessible family recreation.

Bali Continues to Lead Tropical Family Tourism in Indonesia

In Southeast Asia, The Apurva Kempinski Bali highlights the growing popularity of tropical resort destinations among multigenerational travellers.

Located in Nusa Dua on the Indonesian island of Bali, the beachfront resort offers large villa accommodations designed for extended family stays. Bali continues to attract travellers from Australia, India, China, Europe and the Middle East seeking beach holidays, wellness tourism and cultural experiences.

Nusa Dua is particularly known for calm beaches, luxury resorts and family-friendly tourism infrastructure. Younger travellers often participate in beach and pool activities, while older family members explore spa facilities, shopping areas and Balinese cultural experiences.

The region’s coral reefs and coastal waters also support water-based tourism activities including snorkelling and surfing. Nearby shopping and dining districts provide additional leisure opportunities for families seeking varied vacation experiences within a single destination.

Indonesia’s tourism sector has increasingly focused on family-oriented luxury travel as Bali continues to position itself as one of Asia’s leading resort destinations.

Thailand Expands Luxury Family Hospitality in Bangkok

Thailand is also strengthening its appeal in the multigenerational travel market through luxury urban hospitality experiences. Sindhorn Kempinski Hotel Bangkok has introduced new family-focused accommodations and children’s facilities designed around immersive themes and interactive activities.

Located in Bangkok, the hotel features ocean-inspired family suites and a dedicated children’s club designed to combine entertainment with educational programming. Activities focus on environmental awareness, social engagement and creative play experiences for younger guests.

The themed suites incorporate marine-inspired décor and spacious living areas intended to support longer family stays within the Thai capital.

Bangkok remains one of Asia’s busiest tourism hubs, attracting visitors through its combination of luxury hotels, shopping districts, culinary tourism and cultural landmarks. For multigenerational travellers, the city offers a mix of urban convenience, healthcare infrastructure and access to regional leisure destinations across Thailand.

Global Family Travel Continues to Evolve

Multigenerational travel is becoming common in the global tourism industry due to the increasing emphasis on experience over vacation among families. Destinations that offer flexibility in terms of accommodation, wellness and culture, and recreational activities are increasingly being preferred by families looking for inclusive vacations for different age brackets.

Luxury hospitality firms are embracing this trend and have been adapting their hospitality products through designing of rooms that cater to extended families such as large rooms and connecting suites.

In Europe and Asia, several destinations have gained an advantage from this trend through incorporating luxury hospitality services as well as experiences tailored for both young and old travelers.

Examples of such destinations are Germany, Switzerland, Indonesia and Thailand. With the recovery and diversification of the international tourism market, multigenerational travel will continue to be one of the major drivers of leisure tourism.