Qatar Airways Secures Top Spot as The Airline With The Largest Social Media Following

Written By: Srishty Mishra

Srishty Mishra

A passionate storyteller and emerging journalist, I am currently pursuing my Master’s in English at DU while diving deep into the world of journalism. With two years of practical experience, I have cultivated a knack for transforming ideas into engaging narratives that captivate readers. My journey blends academic insight with real-world reporting, allowing me to explore culture, travel, and lifestyle through a creative and informed lens. Committed to delivering fresh, authentic, and impactful content, I strive to make every story not just read, but truly experienced.

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October 14, 2024 10:45 AM

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Qatar Airways has risen to the top as the most followed airline on social media, leading platforms like Facebook, YouTube, and TikTok with unmatched global engagement.

Under the visionary leadership of former CEO Akbar Al Baker, Qatar Airways experienced tremendous growth in various areas, solidifying its position as the most followed airline across social media platforms.

In recent years, Qatar Airways has nearly doubled its social media following, achieving impressive engagement. After an in-depth analysis of global airlines, the Aviation A2Z team uncovered key insights regarding the top airlines on social media.

Leading Airline in Social Media Following

Qatar Airways recently announced its status as the world’s most followed airline, boasting an impressive 47 million followers. It ranks first on platforms such as Facebook, YouTube, and TikTok, setting the standard for social media presence in the aviation industry.

Several other airlines, such as AirAsia Group, Emirates, Singapore Airlines, and Qantas, are also ranked among the most-followed carriers globally across social media platforms.

Back in 2020, Qatar Airways had amassed 26 million followers across its social media channels. The airline has held the top spot on Facebook since 2014.

Today, under the guidance of its new CEO, Engr. Badr Mohammed Al-Meer, who succeeded Al Baker after 27 years of leadership, Qatar Airways is focused on maintaining its leading social media position. CEO Al-Meer has committed to driving further sustainable progress, while also implementing a collaborative, employee-centric leadership style.

At the 2024 Annual Investors’ Meeting in Doha, Al-Meer highlighted the airline’s intention to foster a work culture built on trust, teamwork, and empowerment. This focus on employee well-being is expected to enhance Qatar Airways’ operational performance and reinforce its reputation for exceptional customer service, further strengthening its leadership in the industry.

Qatar Airways’ Social Media Growth

As a five-star airline consistently recognized for its excellence, Qatar Airways continues to lead on social media platforms. Aviation A2Z’s analysis revealed the following insights across key platforms:

• Facebook: Qatar Airways has reached 30 million followers, a significant jump from 20 million in 2020. The airline uses Facebook to share news, offers, and job opportunities, engaging followers with regular updates.
• TikTok: With 3.4 million followers, Qatar Airways is rapidly growing on this platform, though restrictions in some regions, like India, have impacted potential follower growth.
• X (formerly Twitter): The airline has nearly 2 million followers on X, with over 88,000 posts shared.
• Instagram: Qatar Airways has 6 million followers on Instagram, although it posts less frequently, with around 3,300 posts to date.
• YouTube: The airline’s YouTube channel boasts 3.52 million subscribers, with 665 videos posted so far.
• LinkedIn: With 3 million followers, Qatar Airways uses LinkedIn primarily to advertise job opportunities and industry updates.

Qatar Airways continues to pursue sustainable growth while maintaining a strong commitment to environmental responsibility. Keep an eye out for our upcoming post on the top 10 most-followed airlines across social media channels. Be sure to follow us for more insights!