Qatar Airways Showcases Sama AI Booking, Multi-Sensory Travel & Smart Seat Finder at Web Summit Qatar 2025

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Qatar Airways debuts Sama, an AI-powered travel assistant, at Web Summit Qatar 2025, revolutionizing flight bookings with seamless, personalized experiences.

Qatar Airways Elevates Innovation at Web Summit Qatar 2025 with Cutting-Edge AI Travel Technologies

For the second consecutive year, Qatar Airways proudly takes center stage as the Official Lifestyle and Travel Partner at Web Summit Qatar 2025, unveiling groundbreaking AI-driven innovations and reaffirming its commitment to shaping the future of travel. The airline, celebrated as the World’s Best Airline 2024 by Skytrax, is set to redefine the passenger experience with a suite of pioneering technologies designed to enhance seamless travel and personalization.

Revolutionary AI Travel Tools Unveiled

Qatar Airways is showcasing a next-generation digital ecosystem, headlined by Sama’s AI Booking, Dream Destination – The Pulse, QVerse Multi-Sensory Experience, AI Menu, Privilege Club Collection, and My Reward Seat Finder. The Qatar Airways Pavilion at Web Summit Qatar 2025 is hosting industry leaders and experts in its engaging Tarmac Talks, offering deep insights into these transformative innovations.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Qatar Airways’ partnership extension with Web Summit Qatar illustrates our commitment to innovation and highlights our pursuit of adopting cutting-edge technological advancements to deliver leading passenger experiences. As the national carrier of the State of Qatar, we are also honoured to support further our country’s ambitions of technological growth and innovations.”

Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, said: “Qatar Airways is increasingly leveraging innovative technologies to enhance and streamline the customer experience. We aim to provide our passengers with excellence from the moment they open the Qatar Airways mobile application or website, and our team has developed digital AI tools to guide and engage our passengers throughout their booking and travel experiences. We look forward to seeing visitors discover the Qatar Airways pavilion and the ground-breaking technology they can engage with.”

Sama: The AI Cabin Crew Redefining Booking

Qatar Airways introduces Sama, an AI-powered digital assistant that revolutionizes the booking process. Integrated into the QVerse, airline app, and website, Sama provides a natural and intuitive travel planning experience through voice and chat.

• Personalized Itineraries – Sama tailors trips based on passenger preferences, suggesting destinations, flights, and travel experiences in real-time.
• Smart Travel Assistance – Whether planning a solo trip or a family vacation, Sama refines recommendations dynamically.
• Meet Sama at Web Summit – Visitors at the Qatar Airways Pavilion can interact with Sama in hologram form, experiencing firsthand how AI is reshaping air travel.

Dream Destination – The Pulse: AI That Understands Emotions

Following its world-first AI promptless experience introduced at Web Summit Qatar 2024, Dream Destination – The Pulse takes personalization further by interpreting user emotions to recommend the perfect getaway. This emotionally-aware AI advances the airline’s digital ecosystem, aligning with the growing trend of AI-driven predictive travel planning.

Privilege Club Collection: Exclusive Experiences for Loyalty Members

The Privilege Club Collection introduces a new way for members to redeem Avios for exclusive, once-in-a-lifetime experiences. Through an auction-based system, travelers can bid on premium access to:

• Elite sporting events
• Live concerts & cultural festivals
• Luxury retail & dining experiences

At Web Summit Qatar 2025, three exclusive auctions will take place daily, offering attendees a chance to secure high-value experiences.

My Reward Seat Finder: Making Redemptions Effortless

Launched in 2024, My Reward Seat Finder simplifies the process of booking Avios-powered reward seats. With an intuitive 30-day calendar view, members can:

• Filter results by preferred travel dates & class
• See real-time seat availability
• Instantly calculate Avios required

This tool enhances flexibility and transparency, ensuring frequent flyers maximize their Qatar Airways Privilege Club benefits.

Tarmac Talks: Innovation at the Forefront

A highlight of Web Summit Qatar 2025, Tarmac Talks offers attendees insider access to thought-provoking discussions from key figures behind Qatar Airways’ tech-driven initiatives. Sessions include:

• “Sama & The Future of Digital Branding: AI Meets Human Connection”
• “Dream Destination – The Pulse: The Power of Emotion-Driven AI”
• “The Imperative to Digitize the Cargo Industry”
• “Using Predictive Analytics to Elevate the Customer Experience”

Each session provides a deep dive into how AI, data analytics, and digital transformation are reshaping travel.

AI-Driven Menu Recommendations for Business Class

In another industry-first, Qatar Airways introduces AI Menu Recommendations exclusively for Business Class passengers. Through the airline’s mobile app, travelers can:

• Preview inflight dining options before departure
• Receive personalized meal suggestions
• Explore chef-curated selections and dietary-friendly options

This AI-powered feature ensures passengers enjoy a seamless and tailored culinary experience onboard.

QVerse Multi-Sensory Experience: The Future of Virtual Travel

Pushing the boundaries of digital engagement, the QVerse Multi-Sensory Experience brings Qatar Airways’ award-winning Qsuite to life through an immersive blend of:

• Visual and auditory interactions
• Haptic feedback for a touch-based experience
• A fully interactive virtual journey into the airline’s luxury offerings

This innovation is redefining how travelers experience premium airline hospitality in a digital-first world.

AI Adventure: A Personalized Brand Campaign

Qatar Airways invites Web Summit visitors to step into their own “AI Adventure”, an interactive brand experience where guests become the main characters in a customizable digital journey.

• Hyper-personalized avatars – AI dynamically adapts characters to match facial features and skin tones.
• User-driven storytelling – Choose multiple paths to shape your own adventure within the campaign.
• Mass engagement – With over 817,000 views and 107,000 users participating, AI Adventure showcases how Qatar Airways is leading digital engagement.

Explore the Future of Travel at Web Summit Qatar 2025

Beyond unveiling next-gen AI solutions, Qatar Airways is offering visitors a behind-the-scenes look at its innovations and career opportunities within the airline. Prospective candidates can connect with recruiters and explore pathways to becoming part of the Qatar Airways family.

From February 23-26, 2025, attendees at Web Summit Qatar 2025 can experience these game-changing advancements firsthand at the Qatar Airways Pavilion, where innovation meets luxury in air travel.