Vail Resorts Launches Epic Ascent To Transform Private Ski Travel With Luxury Concierge Experiences

Vail Resorts is redefining the premium winter holiday with the launch of Epic Ascent a personalised ski experience offering expert guidance, tailored concierge service and mountainwide amenities at Vail Mountain and Beaver Creek for 2026/27 ski season.

Epic Ascent turns private ski lessons into full mountain experiences. The new programme offers Epic Ascent travellers dedicated trip support, personalised coaching, premium gear services and time saving value all designed to enhance the ski holiday.

Cost The tour is available for one person, family, or group of up to 6 guests. Regardless of the number of guests, the cost is for the group, this way travellers can have a mountain experience for the price of one mountain lesson.

Epic Ascent Adds Concierge Services To Private Ski Lessons

Epic Ascent changes the traditional ski lesson model by extending support beyond the slopes. Travellers can now receive assistance before arriving at the resort, helping them organise different parts of their mountain holiday.

The programme includes:

• Personalised ski and snowboard instruction from experienced instructors
• Dedicated concierge assistance before and during the ski day
• Premium rental equipment arrangements
• Private gear fitting services
• Transportation coordination
• Dining reservation support
• Customised ski day planning
• Skip-the-lift-line access

Guests can plan their ski day according to their interests and experience level. Families can focus on comfortable beginner and intermediate slopes, while experienced skiers can receive coaching on advanced terrain.

The concierge team can also help create specialised itineraries. These may include a relaxed family skiing day, a group holiday combining skiing with après-ski activities, or an advanced training session followed by mountain dining experiences.

Travel Guide: What Skiers Should Know About Epic Ascent

Travellers planning a Colorado ski holiday during the 2026/27 winter season should consider booking early because preferred dates may have limited availability during peak periods.

Epic Ascent is currently available at:

• Vail Mountain, Colorado
• Beaver Creek, Colorado

Vail Resorts plans to expand the programme to more mountain destinations from the 2027/28 season.

For visitors requiring equipment, the service provides premium rental support. Guests can arrange customised fittings through specialist technicians, while equipment delivery to accommodation locations is also available.

The skip-the-line benefit allows guests to maximise their time on the mountain. This can be especially useful during busy holiday periods when ski resorts experience higher visitor numbers.

My Epic App Expands Connected Ski Learning Across 14 Resorts

Alongside Epic Ascent, Vail Resorts is expanding its digital Ski & Ride School experience in the My Epic app from four locations to 14 resorts across North America.

The technology creates a digital learning record for ski and snowboard students. Travellers can follow their progress through lesson history, instructor feedback, achievements and terrain milestones.

The expanded service will be available at:

• Vail Mountain
• Beaver Creek
• Breckenridge
• Keystone
• Park City
• Crested Butte
• Heavenly
• Hunter Mountain
• Kirkwood
• Mount Snow
• Northstar
• Okemo
• Stevens Pass
• Stowe

The app features digital check-in, lesson updates and photographs from training sessions. Parents can also monitor their children’s activities and track their improvement during ski lessons.

Epic Pass Offers Savings For Winter Travellers

Travellers planning multiple ski days can also access savings through the Epic Pass 2026/27 season offerings.

Epic Pass holders receive benefits including:

• 20% savings on group lessons
• Discounts on equipment rentals
• Savings on dining and lodging
• Access to Epic Mountain Rewards

Young adults aged 13 to 30 can receive additional savings on selected Epic Pass options.

The Epic Day Pass provides flexibility for visitors who do not want a full-season pass. The four-day option offers reduced costs compared with standard lift ticket prices.

Travellers interested in Epic Ascent, ski lessons or mountain access are encouraged to secure their passes before prices increase after October 7.

Premium Ski Tourism Gains Momentum In Colorado

The dynamic of travel Ascent’s launch comes at a time where the desire of being unique is rising at a time in the ski tourism industry. Contemporary consumers want convenience, professional guidance and services that will alleviate the planning process while on holidays.

Vail Resorts is using skiing, hospitality and digital technology to develop a more seamless mountain experience for visitors. Their programme is aimed at visitors looking for a luxury winter getaway with every aspect of their trip curated around their preferences.

Through personalised guidance, concierge service and augmented digital experiences, Epic Ascent offers a new paradigm for private ski holidays in Colorado’s top resorts.