Tuesday, March 5, 2024
At the ITB Berlin, the premier global B2B travel expo, Rajasthan’s deep-rooted cultural legacy was the highlight, capturing widespread interest with its tourism exhibit. The pavilion’s opening was graced by Indian Ambassador to Germany, P. Harish, and M.R. Sinarem, Joint Secretary of the Union Ministry of Tourism, along with prominent officials from the Rajasthan Tourism Department such as Principal Secretary Gayatri Rathore and Director Rashmi Sharma.
Highlight on Rajasthan
The Rajasthan Tourism exhibit, both striking in design and fully equipped, underscored the region’s dedication to promoting its dynamic heritage and historical richness to an international audience. With the attendance of esteemed personalities, the launch laid the groundwork for various promotional endeavors aimed at positioning Rajasthan as a premier destination on the worldwide tourism stage. The involvement of Ambassador P. Harish among other notables highlighted the role of tourism in fostering intercultural connections.
Promotional Showcase and Insights
A promotional showcase followed the opening, organized by the Rajasthan Tourism Department, offering in-depth perspectives on the attractions available to international visitors. Targeted at travel professionals and the press, the event featured an extensive briefing by the department, signifying a larger campaign to draw more tourists to Rajasthan by spotlighting its distinctive offerings such as ancient forts, palaces, and vibrant cultural celebrations.
Looking Ahead in Rajasthan Tourism
Rajasthan Tourism’s engagement at ITB Berlin marks a pivotal move in boosting the state’s profile on a global platform. The concerted efforts of the tourism officials to network with international travel operators and journalists are anticipated to enhance tourist arrivals significantly. This initiative not only serves to elevate Rajasthan as a tourism hotspot but also fosters stronger tourism-based connections between India and Germany.
With the successful conclusion of its presentation at ITB Berlin, attention now turns to the impact of these promotional activities on Rajasthan’s tourism sector. The state’s strategic display of its cultural heritage and tourist attractions at one of the most esteemed international travel fairs points towards a bright future for its tourism industry. Rajasthan aims to continue captivating the global audience, solidifying its status as an essential destination on the world tourism circuit.
The ITB Berlin stands as the globe’s most expansive tourism trade exposition, occurring yearly in Berlin, Germany. This significant event is slated from Tuesday, March 5, 2024, through Thursday, March 7, 2024, with doors open from 10 in the morning until 6 in the evening. Participants at the expo span a variety of sectors within the tourism industry, including but not limited to, accommodation providers, airline companies, and travel agencies. The event is put together under the auspices of the International Tourism Exchange (ITB). This organization was recognized by the General Assembly of UNESCO in 1972, through the adoption of the Convention Concerning the Protection of the World Cultural and Natural Heritage (World Heritage Convention).
Saturday, April 27, 2024
Saturday, April 27, 2024
