Research says, London is the best European city for Christmas markets

Friday, December 8, 2023

According to a detailed research by the worldwide e-commerce platform, Ubuy, London has won the crown as the best European destination for Christmas markets. The appeal of Christmas markets lures tourists seeking a spectacular experience as the holiday season approaches. Ubuy’s research, which combines Instagram posts and TikTok views, reveals the top ten European towns where the Christmas market atmosphere flourishes.

London Shines Bright

London, England, emerged as the unchallenged top, featuring a plethora of enthralling Christmas markets. From the landmark Trafalgar Square and Leicester Square to the lovely Southbank and the world-famous Winter Wonderland in Hyde Park, London provides a Christmas vision unlike any other. The total number of hashtag views and posts for London’s Christmas markets hit a stunning 12,840,000, securing the city’s top spot.

Vienna’s Timeless Charm

Vienna, Austria, takes second place with its timeless beauty and up to 20 stunning Christmas markets. The Christkindlmarkt beside Rathaus city hall, the majestic Schönbrunn Palace, and the atmospheric Karlsplatz are among the most well-known. The attraction of Vienna’s Christmas market drew a total of 10,218,900 hashtag views and posts.

Parisian Elegance

Paris, France’s romantic city, took third place, providing a great environment for a couple’s winter vacation. The city’s festive mood is exemplified by La Magie de Noel in Tuileries, Saint-Germain-des-Prés, and Notre Dame. Paris had a total of 4,901,600 hashtag views and posts.

Budapest’s Thermal Delights

Budapest, Hungary, came in fourth place, enticing visitors with markets in Vörösmarty Square and St. Stephen’s Basilica. Beyond the holiday kiosks, Budapest’s renowned hot baths remain open, providing a one-of-a-kind winter experience. The total number of hashtag views and posts for Budapest was 1,612,200.

Brussels’ Gastronomic Delights

Brussels, Belgium, rounds out the top five, including well-known Christmas markets at Marché aux Poissons and St Catherine’s. The beautiful attractiveness of the city is matched by a variety of delectable food vendors. Brussels had a total of 1,601,000 hashtag views and posts.

Beyond the Top Five

The holiday mood extends beyond the top five, according to Ubuy’s study, which uncovered additional enticing places. Copenhagen (Denmark), Zagreb (Croatia), Berlin (Germany), Helsinki (Finland), and Oslo (Norway) round out the top 10.

As the holiday season approaches, these European cities are ready to captivate travellers with their distinctive Christmas market experiences. Whether it’s the dazzling lights of London, the timeless elegance of Vienna, or the gourmet pleasures of Brussels, each city has its own personality, providing a memorable winter vacation. Ubuy’s article acts as a guide, enticing readers to visit these lovely places and possibly partake in traditional holiday dishes from around the world. As the countdown to Christmas begins, let the attraction of these marketplaces enchant you.

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