Sarawak’s Growth Boosted by MyCEB and CENTEXS Commercial Services MoC

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The Malaysia Convention & Exhibition Bureau (MyCEB) is excited to announce a landmark partnership with Centexs Commercial Services (CCS), a significant advancement for Malaysia’s business events sector. This collaboration aligns with MyCEB’s commitment to revitalizing the local business events scene. CCS, a Government-Linked Company (GLC) under the Sarawak Government since 2019, focuses on enhancing the commercial value of heritage products and creating opportunities for local entrepreneurs in Sarawak.

Central to this partnership is MyCEB’s dedication to building strong local connections, recognizing the considerable potential and talent within Malaysia. By teaming up with CCS, MyCEB not only strengthens its role in establishing Malaysia as a leader in global business events but also enhances collaboration between the national bureau and regional stakeholders.

The Memorandum of Cooperation (MOC) between MyCEB and CCS represents a mutual commitment to leverage Malaysia’s cultural richness and innovative capabilities to foster sustainable growth in the business events arena. This strategic alliance aims to open new doors for local entrepreneurs, providing them a platform to present their talents and products internationally.

As part of this initiative, MyCEB will utilize its vast network and expertise to support CCS’s efforts in promoting products from community-based entrepreneurs and in enhancing the technical and digital capabilities of Sarawak’s youth. Together, both organizations are set to develop joint training programs, share market insights, and explore new methods to improve the business events experience across Malaysia.

Expressing his excitement about the partnership, Mr. Azman Haji Tambi Chik, Chief Executive Officer of MyCEB, commented, ” As we embark on this transformative collaboration with Centexs Commercial Services we are excited about the prospects it holds for Malaysia’s business events industry. This partnership reflects MyCEB’s dedication to encultrate homegrown talent and amplify our nation’s presence on the global stage. Together, we are poised to unlock new opportunities and elevate Malaysia’s business events landscape to unprecedented heights.”

In response to the collaboration, Mohamad Shahren Mohamad Yusri, General Manager of CCS, added, “We are thrilled to partner with MyCEB in this endeavor to empower homegrown entrepreneurs and showcase Malaysia’s vibrant culture to the world. This collaboration represents a significant opportunity for us to leverage our resources and expertise to drive economic growth and foster innovation in Sarawak’s business events industry.”

MyCEB is actively working to establish Malaysia as a thriving center for business events through agreements like the MOC with CCS. This partnership highlights MyCEB’s dedication to developing local collaborations and leveraging Malaysia’s diverse range of talents to drive the country forward in the business events sector, aiming for global excellence.

During a visit to Sarawak, MyCEB engaged in various activities to enhance ties with the local business events community. These included a dinner with stakeholders in Sarawak’s business events sector, attending the Asia Pacific Green Hydrogen 2024 conference to showcase Malaysia’s sustainability initiatives, and a courtesy visit to TV Sarawak (TVS) to boost communication and visibility. These actions reflect MyCEB’s commitment to nurturing partnerships and promoting the growth of Malaysia’s business events industry both locally and globally.