“Saudi Arabia emerging as a global hub of tourism and women empowerment” says, His Excellency Ahmed Al-Khateeb, Minister of Tourism for Saudi Arabia

His Excellency Ahmed Al-Khateeb, Minister of Tourism for Saudi Arabia, shared insights on the nation’s ambitious Vision 2030 strategy and its transformative impact on the travel and tourism sector.

Speaking at the 122^nd UNWTO Executive Council Meeting in Colombia, His Excellency Ahmed Al-Khateeb, Minister of Tourism for Saudi Arabia highlighted key initiatives and achievements that are shaping Saudi Arabia into a global tourism powerhouse.

Unlocking Saudi Tourism Potential

Saudi Arabia unveiled its National Tourism Strategy in 2019, aiming to diversify the economy beyond oil and petrochemicals.

“We are investing $100 million in training 100,000 young Saudis, with 50% being women,” said Al-Khateeb. This initiative prepares youth for roles in tourism, fostering careers in hospitality, travel, and entertainment.

Programs like the Riyadh School of Hospitality and international scholarships to top institutions are central to this effort.

Women at the Forefront of Tourism

Saudi Arabia has made significant strides in empowering women, with over 100,000 women entering the tourism workforce since 2019.

“Women are passionate, skilled, and enthusiastic to share Saudi Arabia’s story with the world,” Al-Khateeb noted.

Initiatives to enhance women’s participation include vocational training, wage increases, and roles in the growing Red Sea resorts and NEOM developments.

Tourism’s Economic Impact and Ambitious Goals

Saudi Arabia plans to increase its GDP contribution from tourism to 10% by 2030, up from 3% today, creating 600,000 new jobs.

With a revised goal of attracting 150 million annual visitors by 2030, Saudi aims to rank among the world’s top seven most-visited countries.

The Kingdom is adding 250,000 hotel rooms and launching major infrastructure projects, including new airports and airlines, to meet demand.

Sustainability and Innovation

The tourism strategy emphasizes sustainable growth, blending cutting-edge technology with traditional Arabian hospitality.

Al-Khateeb cautioned against over-digitalization, underscoring the importance of human connections in the tourism industry.

“Tourism is a people-to-people business, and we must preserve its human essence while leveraging AI and digital tools to enhance, not replace, interactions,” he explained.

Global Events: A Platform for Cultural Exchange

Saudi Arabia’s commitment to hosting major global events, including Expo 2030, Winter Olympics, and MICE gatherings, showcases its readiness to share its rich culture and heritage with the world.

“Expo 2030 will bring over 40 million visitors to experience Saudi hospitality, customs, and traditions,” Al-Khateeb highlighted.

Saudi Arabia Vision 2030’s Legacy

With ongoing investments in tourism, infrastructure, and human capital, Saudi Arabia is on track to transform into a premier global destination.

“We are fully committed to achieving our goals and making Saudi Arabia a top destination, where tourism plays a pivotal role in our economy,” Al-Khateeb concluded.