Monday, March 18, 2024
Singapore is set to welcome the inaugural edition of The Meetings Show Asia Pacific from April 17 to 18, 2024, at the Sands Expo and Convention Centre, Marina Bay Sands. This event marks a significant milestone for the Asia Pacific MICE (Meetings, Incentives, Conferences, and Exhibitions) market, emphasizing Singapore’s growing influence as a key destination for business events.
Organized by Northstar Travel Group, The Meetings Show Asia Pacific will feature an array of global exhibitors, including destination bureaus, venues, hotels, technology providers, and other MICE industry suppliers. The event is poised to be Northstar’s largest organic launch, highlighting the vibrant potential for growth in the MICE sector across the Asia Pacific region.
David Blansfield, Executive Vice President and Group Publisher at Northstar Travel Group, expressed enthusiasm for the event, stating, “The Meetings Show Asia Pacific promises to be the largest organic event launch by every measure in the history of Northstar.” He further emphasized the event’s role in showcasing the MICE industry’s future potential throughout the APAC region.
The Meetings Show Asia Pacific aims to draw top international meeting buyers and decision-makers through its signature Hosted Buyer Programme. This program offers attendees a suite of benefits, including pre-scheduled meetings with exhibitors, travel and accommodation privileges, familiarization trips, and exclusive networking opportunities.
Yap Chin Siang, Deputy Chief Executive of the Singapore Tourism Board, highlighted Singapore’s selection as the host city, affirming its status as the preferred MICE destination in Asia. “We are excited for the debut of this premium business event, and we are confident that attendees will establish valuable connections and gain useful insights through interactions among the MICE industry stakeholders,” said Yap.
The event will also host a conference centered on the theme “Asia Pacific’s Role in Recasting the Global MICE Sector,” addressing key topics such as sustainability, technology, workforce management, experience design, and wellness. Notable sessions will cover APAC business travel trends, event marketing strategies, global MICE trends, challenges and opportunities in workforce and community management, and the latest tech innovations for enhancing event experiences.
The Tech Campfire Showcase, a highlight of the education programme, will offer insights into cutting-edge technologies and AI-powered solutions for in-person, virtual, and hybrid events. This segment will feature presentations from leading tech companies, including Cvent, Unearthed Productions, Jublia, Gevme, Zenus, and Pigeonhole Live, aimed at improving audience engagement and delivering seamless event experiences.
The Meetings Show Asia Pacific 2024 is not just an event; it’s a testament to the dynamic evolution of the MICE industry in the Asia Pacific region and Singapore’s pivotal role in this transformation. Attendees can look forward to a comprehensive platform for networking, learning, and discovering the latest innovations in the MICE sector, setting the stage for future growth and collaboration across the industry.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
