Sireesha Kunduri Ascends to Chief of Product Engineering at Choice Hotels International

Tuesday, March 26, 2024

Choice Hotels International, a prominent franchisor in the global lodging industry and a frontrunner in hospitality technology, revealed today the promotion of Sireesha Kunduri to the role of Chief of Product Engineering.
Taking on her new position, Kunduri will lead the software product delivery operations within Choice’s Technology Team, catering to its broad spectrum of hotel brands, revenue management, membership rewards, and other facets. Kunduri commenced her journey with Choice in 2016 as Director of Engineering, ascending to the role of Vice President of Engineering in 2019.

“Choice operates at the intersection of hospitality, franchising, and technology, and Kunduri has been instrumental in driving the technological innovation that fuels our commitment to delivering value to our hotel owners and guests,” said Choice Hotels Chief Information Officer Brian Kirkland. “With her wealth of experience and proven track record of success, I’m confident Kunduri will help us take the technology products we develop for our franchisees, our customers, and across the enterprise to the next level.”

Choice Hotels has a track record of pioneering innovation and technological advancements in the hospitality sector, including:

• In 1995, Choice introduced the first hotel website featuring real-time rate and availability information.
• In 2003, Choice pioneered the industry’s inaugural cloud-based property management system (PMS), choiceADVANTAGE.
• In 2009, Choice unveiled the hospitality sector’s premier consumer-facing hotel app for iOS.
• In 2018, Choice debuted choiceEDGE, the pioneering cloud-based central reservation system (CRS).
• In 2021, Choice rolled out ChoiceMAX, the first mobile-enabled revenue management system.
• In early 2024, Choice achieved a significant milestone by becoming the premier hotel company to transition its entire system infrastructure to the cloud.

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