SkyLux alliance: Plusgrade & Air Transat elevate travel

Monday, December 18, 2023

Plusgrade, the leading global provider of ancillary revenue solutions for the travel industry, has announced a collaboration with Air Transat, a world-renowned leisure airline, aimed at elevating the overall passenger experience. Under this partnership, Plusgrade will introduce a new offering that enables Air Transat passengers to upgrade to Club Class, providing them with unparalleled comfort in an exclusive cabin, gourmet meals, and priority airport services.

Passengers holding Air Transat Economy Class tickets now have multiple avenues to access the exclusive perks of Club Class. On eligible flights, passengers can submit a bid for a Club Class upgrade up to 26 hours before departure. Additionally, an instant upgrade option is available during online check-in, accessible 24 hours before the scheduled departure time.

Ken Harris, Founder and CEO of Plusgrade, emphasized the growing trend among airlines to enhance traveler experiences while boosting ancillary revenues. He expressed excitement about the partnership with Air Transat, aiming to seamlessly integrate their solutions into the customer journey and create exceptional experiences for travelers.

Plusgrade’s swift and straightforward integration of the upgrade product ensures a seamless passenger check-in process while empowering Air Transat to showcase available inventory within a responsive and dynamic platform.

Michele Barre, Chief Revenue Officer at Air Transat, shared enthusiasm for the collaboration, highlighting the joint commitment to providing turnkey solutions for valued passengers. Barre emphasized the belief that travel should be both comfortable and memorable, and this partnership enables the delivery of enhanced experiences that start well before the actual journey begins.

The collaboration between these two Montreal-based companies reflects the vibrancy and innovation within the Canadian travel market. Notably, Air Transat received the prestigious title of World’s Best Leisure Airline at the 2023 World Airline Awards by Skytrax, while Plusgrade was recognized as the top technology provider in the ancillary revenue space by OAG. Plusgrade’s continued global expansion is contributing to significant revenue opportunities, amounting to billions of dollars, for its partners in the travel industry.

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