Spain Tourism Board appoints new head of SE Asia, Australia and New Zealand

Published on : Thursday, October 22, 2020

Spain Tourism Board has recently welcomed Monica Sanchez as the new Director-in –Charge to head the office in Singapore, South-east Asia, Australia, and New Zealand.

After taking over her office, Sanchez mentioned that her main focus during the post lockdown period is to reposition Spain as the most popular tourist destination in the world, and hence necessary steps to be taken by the Spanish tourism to ensure apt services with new normal environment.

She further added her plans to grow the tourism business and support the industry by working closely with operators, agents and airlines within the market who have suffered worst during the crisis and due to the travel closure. Now the entire industry is recovering slowly.

With more than 25 years of experience in tourism, branding, market research and public management, Sanchez has held various leadership and cabinet level positions within the tourism board of Spain – both in America as well as in the Ministry of Industry, Trade and Tourism’s headquarters in Madrid.

She has also served as chief of staff for successive directors general of the Spanish government’s official tourism organisation, Turespaña, as well as for the secretary general for tourism.


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