France leads global tourism with 100M arrivals and billions in revenue, surpassing Spain and more through heritage, luxury and world-class experiences.

Tourism in Portugal saw rapid growth in the first half of 2026. UK, French, Spanish, German and other countries’ travelers spent large amounts of money in the country.

Portugal’s tourism surge is being driven by rising demand from the United States, United Kingdom, Germany, Spain, Canada and Brazil, with international visitors boosting arrivals, spending and the country’s reputation as a leading Atlantic travel destination.

Europe tourism 2026 grows strongly as travellers prioritise value, sustainability and premium experiences, reshaping the future of destination competitiveness.

Switzerland, Denmark, Spain and United Kingdom drive European travel growth as Zurich Airport leads Mega Airports, boosting tourism, aviation connectivity and mobility.

Austria Aligns with Slovakia, Hungary and Czech Republic as Vienna’s tourism power surge creates record visitor numbers and bigger revenue opportunities, driven by decades of strong international demand, expanding cultural and business tourism.

Spain heads towards 100 million international tourists in 2026 as record spending, summer demand and sustainable tourism strategies drive growth.