Rome and Athens face tourism declines as Northern Europe sees a 74% surge in summer coolcation shifts.

Hidden Airports of Europe reveal Northern and Southern Europe’s overlooked gateways to remarkable destinations beyond crowded hubs.

Discover the finest lighthouse stays across Northern Europe, where maritime heritage, dramatic coastlines and unique escapes meet.

Germany leads Sweden tourism growth in 2026 as Norway, US, Netherlands and Denmark boost visitors through coolcation, cycling and spending.

As 2026 heat breaks records, Norway sees an exponential travel demand growth from Asia to Europe alongside Finland, Sweden, Iceland, Scotland, and Switzerland.

Sweden, Along With Norway and Others, is emerging as a key force in the evolving summer travel landscape as demand grows for cool climate destinations and nature-based travel experiences. The shift reflects changing traveller preferences towards comfortable weather, outdoor adventures and sustainable tourism options. As global tourism continues to adapt, cooler destinations are gaining importance by offering unique landscapes, authentic experiences and responsible travel opportunities. This growing momentum highlights how Sweden, Norway and other destinations are reshaping summer tourism by meeting the rising demand for alternative holidays focused on climate comfort, natural environments and meaningful experiences.

Lithuania, Latvia, Estonia, Norway and others are rising as Europe’s new coolcation hotspots, attracting travellers seeking cooler summers away from extreme heat.