Vietnam is emerging as one of Asia’s strongest tourism winners as a massive international visitor surge, powered by European travellers and strengthened by China, South Korea, India and other global markets, pushes the country towards a record-breaking year.

Portugal, Angola and Mozambique are strengthening tourism cooperation with Timor-Leste to help the Southeast Asian nation expand its global travel presence, improve tourism expertise and attract more international visitors through stronger cultural and industry connections

Discover how Southeast Asia, led by Thailand, Singapore, Malaysia and Vietnam, is creating new growth opportunities for Germany Tourism in 2026.

Cambodia aligns with Singapore, Thailand, Indonesia, Malaysia and more as Southeast Asia accelerates Muslim-friendly tourism growth by expanding halal travel services, prayer facilities and culturally sensitive visitor experiences to attract the rapidly growing global Muslim travel market.

Laos Overtakes Japan, China, Thailand and more established destinations in tourism momentum as the country welcomes over two million international visitors in 2026, driven by growing global demand for authentic Southeast Asian experiences, improved travel access and rising interest in its cultural heritage, natural attractions and adventure tourism.

China has emerged as the leading force behind Thailand’s tourism surge in 2026, with more than 2.65 million Chinese visitors helping the Kingdom welcome over sixteen million international tourists despite global travel challenges.

Malaysia is strengthening its tourism positioning across Asia-Pacific by aligning closely with major source markets such as China, India, Singapore, Indonesia, Hong Kong and Japan because surging regional travel demand and rapidly rising outbound tourism are reshaping visitor flows and intensifying competition among destinations.

Malaysia strengthens its position as a leading Southeast Asian tourism hub as record Chinese outbound travel reshapes regional visitor flows, while Thailand, Vietnam, Indonesia, the Philippines and Myanmar experience contrasting shifts in arrivals, revenue patterns and competitive pressure across the fast-evolving Asia-Pacific tourism landscape.