Thailand shifts to value over volume in 2026 as TAT prioritises wellness, sustainability, luxury travel and high-quality tourists.

Thailand strengthens tourism safety with stricter licensing, certified operators and improved visitor services across major destinations.

Thailand launches Communities ConNext to connect 55 local destinations with global travellers through authentic cultural and sustainable tourism experiences

Discover the rail tourism revival in Thailand: luxury travel, sustainable local growth, and new scenic routes connecting iconic cities by 2027.

Thailand reshapes tourism in 2026 with high-value travel focus across Bangkok, Phuket and Chiang Mai to boost revenue, sustainability and longer stays

Thailand 2026 tourism strategy shifts to high-value travellers, targeting luxury growth in Bangkok, Phuket and Koh Samui with 33.2M arrivals goal

Khao Yai Teams Up with Nakhon Nayok, Kanchanaburi, and Nan Province as Thailand’s Thailand 365 Days strategy is being implemented to reshape national tourism flows by shifting demand away from heavily concentrated hubs such as Bangkok, Phuket, Pattaya, Chiang Mai, Hua Hin, and Cha-am toward emerging nature-based destinations.