VisitBritain’s “Starring GREAT Britain” campaign invites travelers to explore legendary film and TV locations, from Harry Potter to Fast & Furious and beyond.

VisitBritain’s ‘Starring GREAT Britain’ campaign highlights UK’s iconic film locations to attract international tourists

France, Germany, and the U.S. are invited to explore Britain’s iconic film locations with VisitBritain’s “Starring GREAT Britain” tourism campaign.

VisitBritain, the national tourism agency, has recently launched an ambitious international campaign to enhance inbound tourism, named ‘Starring GREAT Britain’.

VisitBritain takes center stage at Showcase Britain 2025, unveiling insights, trends, and tourism highlights to global trade representatives.

The UK is revolutionising global tourism by harnessing the growing trend of screen tourism, where films and TV shows inspire travel to featured locations

UK tourism suppliers are preparing to captivate key buyers from the Gulf Cooperation Council (GCC) countries and Asia by showcasing Britain as a must-visit destination.

VisitBritain’s initiative to attract and expand international business events across the UK has significantly bolstered the economy, contributing £45.5 million over the last five years.

Competing for Chinese visitors, encouraging them to explore more of Britain in spotlight as VisitBritain CEO Patricia Yates visits Beijing and Shanghai

VisitBritain CEO Patricia Yates is in Beijing and Shanghai this week with a mission to increase Chinese tourism to the UK