Taiwan Tourism Bureau is now known as Taiwan Tourism Administration

Friday, September 22, 2023

On September 15, 2023, Taiwan’s tourism sector reached a significant milestone as it transitioned from being a Bureau to a full-fledged Administration.

Chou Yung-Hui, the former bureau chief, has been appointed as the first Director-General of the newly formed Taiwan Tourism Administration. This change reflects the Taiwanese government’s commitment to further enhancing the country’s tourism industry.

The Ministry of Transportation and Communications has expressed its confidence in Chou Yung-Hui’s leadership and vision for Taiwan’s tourism sector. One of the ambitious goals set for the Administration is to attract a total of 12 million visitors to Taiwan in 2024. This indicates the government’s dedication to promoting Taiwan as a premier destination for travelers from around the world.

To celebrate this significant development, the Taiwan the Lucky Land Campaign has introduced a new pre-paid card prize for participants. The campaign is designed for independent travelers (FITs) planning trips to Taiwan. Participants have the chance to win prizes valued at NT$5,000, which is approximately equivalent to S$210. These prizes can be used within Taiwan and are available for participants until June 30, 2025.

To qualify for the Taiwan the Lucky Land Campaign, participants must meet specific criteria, including holding foreign (non-ROC) passports, planning to stay in Taiwan for a duration of 3 to 90 days, not being part of tour groups, and not applying for any group-related ROC travel incentives. This campaign aims to attract and reward individual travelers who wish to explore Taiwan independently, promoting a diverse and immersive experience of the country.

The prizes offered in the campaign come in the form of a pre-paid (E-ticket) card or a set of accommodation vouchers. These prizes are valid for up to 90 days after issuance, providing flexibility for winners to use them during their travels in Taiwan.

The elevation of Taiwan’s tourism sector to an Administration, along with initiatives like the Taiwan the Lucky Land Campaign, underscores the country’s commitment to providing exceptional experiences to visitors and fostering tourism growth in the years ahead. With Chou Yung-Hui at the helm, Taiwan’s tourism industry is poised for exciting developments and increased international recognition.

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