The First Group Hospitality and MIDROC Investment Group to Boost Ethiopia’s Tourism and Hospitality Landscape

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In a groundbreaking move for Ethiopia’s growing tourism sector, The First Group Hospitality and MIDROC Investment Group have formalized an agreement to develop 10 properties across key destinations in the country. This ambitious project is set to reshape Ethiopia’s hospitality industry, adding hundreds of international-standard hotel rooms in urban and gateway locations by 2031. This agreement, unveiled at the Future Hospitality Summit Africa in Nairobi on March 31, 2026, marks a significant milestone in East Africa’s hotel development.

A Strategic Move to Strengthen Ethiopia’s Tourism Infrastructure

This partnership between two major players in the hospitality sector — The First Group Hospitality, based in Dubai, and MIDROC Investment Group, headquartered in Addis Ababa — is part of a broader strategy to meet the growing demand for high-quality accommodations in Ethiopia. The deal encompasses the development of both independent hotels and Marriott-branded properties in some of Ethiopia’s most important travel hubs, including Addis Ababa, Hawassa, Bahir Dar, Jimma, Langano, and Danbi. The full portfolio will feature approximately 1,140 hotel rooms set to be phased in between 2026 and 2031.

The development of these properties is expected to significantly bolster Ethiopia’s tourism infrastructure, creating new opportunities for business and leisure travelers alike. The agreement is also aligned with both partners’ broader regional goals — The First Group Hospitality aims to expand its presence in Africa, while MIDROC seeks to build on its success in Ethiopia’s hospitality sector and continue contributing to the country’s economic growth.

Driving Sustainable Tourism Growth

The First Group Hospitality’s Vice President of Development, David Thomson, expressed excitement over the venture, emphasizing Ethiopia’s potential as one of the most attractive hospitality markets in East Africa. He said, “Ethiopia offers compelling opportunities for hospitality growth, driven by ongoing investments in tourism and infrastructure.”

He further noted that this partnership allows The First Group Hospitality to leverage local expertise through its collaboration with MIDROC, ensuring the delivery of high-performing properties that will continue to enhance the country’s tourism offerings.

Solomon Zewdu, Deputy CEO of MIDROC Hospitality, shared the sentiment, noting that this collaboration would foster sustainable tourism growth in Ethiopia. Zewdu also emphasized the importance of showcasing the country’s rich cultural heritage through authentic hospitality experiences. According to him, “We are delighted to combine our expertise with The First Group Hospitality to expand Ethiopia’s appeal to tourists and offer exceptional experiences that reflect local traditions and hospitality.”

Expansion Plans in Key Ethiopian Cities

The properties to be developed as part of this agreement will span several key Ethiopian cities, strategically selected to cater to both local and international visitors. These include:

• Addis Ababa: Ethiopia’s bustling capital and a central hub for business travelers.
• Hawassa: A rapidly growing city known for its lakeside beauty and tourism potential.
• Bahir Dar: Famous for its proximity to Lake Tana and the Blue Nile Falls.
• Jimma: A vibrant city in the southwest with growing tourism prospects.
• Langano and Danbi: Popular destinations for nature lovers and adventure tourists.

With these key locations, the partnership is poised to provide a wide range of accommodation options for tourists traveling to Ethiopia for leisure, business, or cultural exploration.

The Role of International Brands in Local Tourism

The agreement underscores the increasing importance of international brands in Ethiopia’s hospitality landscape. With well-known brands like Marriott entering the market, the country is set to attract a growing number of international visitors. This move also highlights Ethiopia’s expanding role as a critical player in the East African tourism sector.

As one of Africa’s fastest-growing economies, Ethiopia is seeing increased tourist arrivals due to its rich cultural history, diverse landscapes, and newly developed infrastructure. By partnering with international brands, Ethiopia is creating a globally competitive tourism destination that can cater to a wide range of travelers, from budget-conscious tourists to luxury seekers.

Supporting Local Talent and Economic Growth

Beyond the development of physical assets, the partnership between The First Group Hospitality and MIDROC is committed to fostering local talent. Both companies have expressed their dedication to creating job opportunities for Ethiopians, both within the hospitality sector and in the broader economy. This includes a focus on providing training and development opportunities to help Ethiopians build careers in tourism and hospitality.

MIDROC has been a key player in Ethiopia’s private sector since the 1990s and continues to play a leading role in shaping the country’s economic landscape. Through this new hospitality venture, the group reaffirms its commitment to transforming Ethiopia’s tourism industry and supporting national growth.

A Thriving Market for Both Business and Leisure Travelers

Ethiopia is fast becoming one of the top destinations for both business and leisure travelers. The government’s focus on improving infrastructure, including transport and communications, has played a key role in this growth. In addition, Ethiopia’s rich history, culture, and natural beauty are making it a sought-after destination for tourists from around the world.

As the country opens up to more international tourists, these 10 hotels will provide much-needed accommodations for a growing influx of visitors. The properties will cater to a range of travelers, including those attending conferences, corporate events, or seeking out leisure experiences in the country’s diverse regions.

What This Means for the Future of Ethiopian Tourism

The partnership between The First Group Hospitality and MIDROC Investment Group signals a bright future for Ethiopia’s tourism sector. By focusing on high-quality, internationally recognized brands, the country is positioning itself as a major player in Africa’s tourism industry. This venture will not only improve the country’s hospitality offerings but also provide an economic boost through job creation, talent development, and increased international tourism revenue.

In conclusion, the agreement to develop 10 hotels across Ethiopia is a monumental step in shaping the country’s future tourism landscape. As The First Group Hospitality continues to expand its reach in Africa, the partnership with MIDROC Investment Group will undoubtedly leave a lasting impact on Ethiopia’s tourism industry, supporting its growth and development for years to come.