Tourism is a driving force in J&K

Wednesday, July 26, 2023

Jammu and Kashmir is well-known for its pristine natural beauty, widespread traditional heritage along
with historic significance. The area is cushioned in the Himalaya Mountains. The tourism segment in J&K has exhibited flexibility and developed into an important driver of the financial progress and expansion of the region in spite of difficulties, comprising geopolitical disturbance.

J&K’s enthralling beauty has attracted a consistent torrent of local and global tourists, significantly
increasing its financial richness. The spectacular valleys, snow-capped peaks, tranquil lakes and diverse
traditional legacy enticing travelers from all around the world give the region’s tourism trade its appeal. The region is upheld as a desirable travel place around the world owing to this rising segment, which not only delivers a substantial basis of money but also inspires multicultural communication.

J&K can make the most of its marvellous tourism prospect and speed up its socio-economic improvement
by carrying on to deal with issues and support this sector. Visitors perceptibly bring happiness and
enthusiasm. However, they also add meaningfully and extensively to the native economy by means of their expenditure, generating a torrent of linked financial activities.

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