Filip Linek, the Visionary Founder of Flae Robotics Talks About the Definitive Aspects of Technology

Filip Linek, the visionary founder of Flae Robotics and creator of the BE-A platform, leverages his firsthand background as a hotel owner to revolutionize the modern hospitality industry. Experiencing the critical pain point of revenue lost to slow, fragmented communication and overloaded front desks that functioned like chaotic call centers, Linek developed BE-A not merely as a supplementary assistant, but as a comprehensive AI agent designed to replace specific front-office operations.

As a hotel owner yourself, what was the specific “pain point” that led you to create BE-A?

As a hotel owner, I realized that the core problem of front-office operations is not just staff cost, but the amount of revenue lost due to slow and fragmented communication.

Guests reach out via email, phone or messaging, and if they don’t receive an immediate response, they book elsewhere. Front desks often operate like overloaded call centers, with multiple people involved, leading to errors and loss of context.

BE-A was built to solve this — not as a tool, but as a replacement for part of the front-office operation.

How does Be-A’s ability to handle end-to-end bookings set it apart from standard AI assistants?

Most AI assistants simply respond to inquiries. BE-A actually performs the job of the front office.

It doesn’t just reply, it creates offers, completes reservations, modifies bookings, handles upsell, and manages communication throughout the entire guest journey.

The key difference is that BE-A is not an assistant, but an agent. It doesn’t assist, it executes.

How does delegating phone calls to AI actually improve the personal service provided by the on-site hotel staff?

At first glance, delegating communication to AI may seem like it reduces personal service, but in reality, it improves it.

BE-A takes over repetitive and time-consuming tasks such as phone calls, availability inquiries, and standard requests. This allows hotel staff to focus on what truly matters, like personal interaction with guests on-site.

The result is less stress, fewer errors, and a significantly better guest experience.

With your expansion into the UK and the US, how does Be-A adapt to different languages and local hospitality standards?

BE-A is designed as a multi-language platform from the ground up, supporting over 100 languages and adapting communication style automatically.

However, it’s not just about language — it’s about expectations. In markets like the UK and the US, there is a much higher demand for instant response and service quality.

Because BE-A works with full conversational context, it can adapt to these standards far more effectively than traditional systems.

Beyond the front office, where do you see the integration of FLAE Robotics and AI heading in the next five years?

Over the next five years, we see AI becoming the new operational layer of hotels.

Today, we focus on the front office, but AI will gradually expand into back-office operations,  including task coordination, pricing, and internal workflows.

Long term, we believe hotels will shift from a model where people operate systems, to one where AI operates systems and people focus on delivering the actual guest experience.

Mr. Filip Linek of Flae Robotics believes that unlike standard AI tools that simply reply to routine inquiries, Linek’s innovation actively executes critical jobs by creating offers, completing and modifying reservations, handling upselling, and managing communication throughout the entire guest journey. By deliberately delegating repetitive and time-consuming tasks such as phone calls and availability checks to artificial intelligence, Linek ensures that on-site hotel staff are liberated from operational bottlenecks to focus entirely on meaningful, personalized interactions with guests, ultimately reducing workplace stress, minimizing errors, and significantly elevating the overall guest experience. As he spearheads Flae Robotics’ strategic expansion into highly demanding markets like the UK and the US, Linek has ensured that BE-A natively supports over one hundred languages while seamlessly adapting to varying local hospitality standards and high expectations for instant, top-tier service quality. Looking beyond the immediate future of front-office automation, Linek envisions a profound paradigm shift over the next five years where AI becomes the foundational operational layer for all hotels. He anticipates a transformative model where AI systems autonomously handle comprehensive task coordination, dynamic pricing, and internal back-office workflows, allowing human personnel to step away from operating systems and dedicate their full attention to delivering exceptional and authentic guest experiences.