Unleash Your Best Skin On The Slopes With Kiehl’s New Mountain Partnerships

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Kiehl’s Since 1851 is a brand with a reputation and storied history in adventure skincare. The brand recently revealed its further involvement in the mountain lifestyle space. They have officially announced a new multi-resort partnership with Ikon Pass destinations, and the extension of the partnership with Jackson Hole Mountain Resort for a third consecutive year starting in January 2026. For the brand, this is a first-of-its-kind opportunity to pair their products with mountain lovers who partake in extreme activities, providing performance-driven skincare for active adventure lovers.

Kiehl’s Takes Skincare to the Slopes

With this most recent announcement, it is evident that Kiehl’s ambition is to integrate performance-driven skincare into the mountains and ski culture. Kiehl’s continues to push the boundaries of luxury skin care and outdoor adventure sports. With these most recent partnerships, Kiehl’s has become the official skincare partner for Ikon Pass and continues to be the official skincare and SPF partner for Jackson Hole Mountain Resort. To seal the brand’s performance-driven ambition, these partnerships have been done in conjunction with some of the leading ski mountains in the U.S.

Kiehl’s can now begin providing products to some of the newest Ikon Pass locations, including Palisades Tahoe, Stratton, Steamboat, and Deer Valley. Kiehl’s will be able to sell and market products that are tailored for the harsh weather of the mountains, like Kiehl’s Ultra Facial Lotion and Better Screen UV Serum, which help protect the skin from the damaging effects of the cold and altitude. This collaboration will further enhance Kiehl’s ability to reach the seasoned skiers and snowboarders who are often in weather like extreme winds and blizzards.

Kiehl’s Outdoor Marketing Strategy

Kiehl’s has always been about the great outdoors. Partnering with Ikon Pass and pursuing other mountain locations is a smart play for Kiehl’s. Mount Everest, extreme environments, and +30 million skiers and snowboarders in the U.S. John Reed, the Kiehl’s GM, explains that the brand is now well recognized by a significant percentage of active people, and this collaboration is perfect for Kiehl’s and mountain communities.

Seemingly remote yet easily accessed through the Ikon Pass, Jackson Hole Mountain Resort (JHMR) is the ideal place to showcase Kiehl’s marketing & branding opportunities on & off the resort. Kiehl’s is planning to do a “takeover” of the JHMR branding and marketing trails, which will give Kiehl’s visibility and promote branding on the JHMR digital display, as well as flexible Kiehl’s sampling and retail locations. Kiehl’s will also have a promo sponsor on JHMR mountain maps and event marketing materials.

Kiehl’s Tactic Mountain Marketing Experiences Outside of Kiehl’s Traditional Marketing JHMR

Together with JHMR, Kiehl’s storytelling will extend into the mountains with branded JHMR Kiehl’s Weekends. These premium JHMR weekend Kiehl’s experiences will include fragrance & skincare après-ski with Kiehl’s interactive sampling & brand building experiences (Kiehl’s Products). Kiehl’s will showcase its brand value of experiences, storytelling, and support for active lifestyles.

Kiehl’s will participate in high-profile cultural activations, Jackson Hole’s Rendezvous Music Festival, and the Rendezvous Mountain Hill Climb. These activations allow the Kiehl’s brand to connect with consumers in a dynamic atmosphere, solidifying the association of Kiehl’s products with mountain activities.

The Expansion of Performance Skincare

Within these collaborations, Kiehl’s will focus on the Ultra Facial franchise at all participating resorts. This is especially important for those who take part in extreme weather activities — hydration and sun protection are necessary year-round. The Better Screen UV Serum, with its protective benefits, will be featured at Jackson Hole Mountain Resort and will serve to remind skiers and snowboarders of the importance of SPF during outdoor activities.

Kiehl’s emphasis on performance products directly caters to outdoor enthusiasts needing high-quality, resilient products, while also enhancing the overall guest experience and positioning Kiehl’s in a growing market of wellness travelers with rugged environmental needs.

The Future of Skincare in Outdoor Adventures

Kiel’s skincare solutions for locals and visitors are helping to evolve marketing strategies in mountain destination skincare. At the intersection of skincare and adventure travel, Kiehl’s is Revolutionizing marketing for beauty and skincare businesses.

The Kiehl’s expansion into the ski and mountain ecosystem demonstrates the company’s dedication to being a leader in experiential marketing. With these collaborations, Kiehl’s intends to provide customers the freedom to pursue their passions and perform at their best, whether it’s conquering mountain peaks or relaxing at the après ski.

A Successful Partnership for the Future

The Kiehl’s skincare collaboration at the Jackson Hole Mountain Resort and the brand’s recent collaboration with Ikon Pass are landmark achievements for Kiehl’s as it integrates skincare into the active lifestyles of customers. Kiehl’s is pioneering the active skincare market at world-class ski resorts and cementing the brand’s partnership with customers who require high-performance active wear for extreme conditions.

Ned Wonson, Vice President of Marketing at Jackson Hole Mountain Resort, shared the excitement of the continued partnership and noted that Kiehl’s products meet the needs of guests who require skin care support for their long days on the slopes. This broadened collaboration reflects the shared dedication to guests and quality that increases the value of the experience at every interaction.