UNWTO & Telefónica to promote digital tourism

Saturday, November 18, 2023


Telefónica and the United Nations World Tourism Organization have adhered to their commitment to collaborate by signing a new partnership agenda. This is valid until 2026. It aims to promote tourism development that is more digital, inclusive and sustainable.

At the global level, the United Nations’ dedicated agency for tourism and Telefónica will carry on working together with the focus on three strategic axes of digital transformation: developing global and regional invention and entrepreneurship ecosystems; improving technological implementation in the tourism sector; and encouraging capacity building for an improved digital, sustainable and competitive travel industry that leaves no one behind.

On this context, Telefónica Tech, the strategic digital business unit of telecom operator, and the UNWTO will encourage the program of ‘Digital Futures’ which pursues to fast-track the economic retrieval of the tourism sector by perking up small and medium-sized enterprises with the amalgamation of new technologies like IoT, AI, big data, blockchain, cybersecurity and cloud-oriented support.

These digital tools have the capability to alter enterprises and make them sustainable, competitive, and robust, as they make them take better business decisions based on thoroughly analyzed data.

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