Vietnam Airlines to provide customers with enhanced redemption experience with Sabre

Published on : Monday, October 14, 2019


 Vietnam Airlines has just leveraged the industry-leading loyalty redemption solution through Sabre Dynamic Rewards which marked a new milestone in its long-term alliance with Sabre. Customers will be able to avail optimised offering as Vietnam Airline is up scaling its Lotusmiles loyalty program.



Vietnam Airlines reiterates its commitment to refining the customer experience for its most loyal customers, by offering easy and seamless shopping flow that optimize the overall redemption booking process by adopting the Dynamic Rewards.



Adopting the innovation will be instrumental to Vietnam Airlines’ continued success, both in and outside of Vietnam since the demand for the domestic and international travel is on the rise across the country.



Custom-centricity is essential to its business  strategy and Sabre Dynamic Rewards enables an easy and flexible method for travellers to redeem rewards. Lotusmiles has transformed it from a passive point collecting program into a dynamic reward platform to provide unique customer experience.


It is powered by the Sabre Commercial Platform and the Dynamic rewards empowers Vietnam Airlines to seamlessly customise  its offer to customers by supporting multiple redemption type, partner redemption options and end-to-end services for an un-flown redemption bookings.



Dasha Kuksenko, Vice President, Regional General Manager, North Asia, Sabre Travel Solutions, Airlines said that Sabre is pleased to support Vietnam Airlines as it aims to enhance the experience it provides to its customers.  Vietnam Airlines is taking a strategic stance on making loyalty management and personalization a priority. Sabre is proud to support their endeavor with their cutting-edge platform.

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