Vietnam’s Tourism Boom in 2025: Here’s What You Need to Know About the Rapid Growth in Phu Quoc, Da Nang, and Nha Trang

Published on December 3, 2025

Vietnam has emerged as one of Asia’s fastest-growing tourism hotspots, attracting millions of international travelers and quickly becoming a key player in the region’s travel scene. With more than 17.6 million foreign visitors in 2024 and over 15 million more in the first three quarters of 2025, the country is on track to surpass its target of 25 million visitors by the end of this year. This remarkable growth reflects the nation’s booming tourism sector, fueled by both rising domestic travel and a rapid recovery in foreign arrivals.

Vietnam’s tourism infrastructure is equally thriving, with an impressive 192,000 midscale-to-luxury hotel rooms by Q3 2025. The country’s resort tourism model is particularly prominent, with approximately 60% of these rooms located in coastal areas like Da Nang, Nha Trang, and Phu Quoc. As the demand for upscale accommodations rises, the hospitality industry is seeing a surge in investor interest, with both local and foreign hotel brands expanding across the country.

Rising Tourism Demand Boosts Vietnam’s Global Appeal

Vietnam’s tourism sector has shown resilience and promise, especially in coastal regions that have witnessed a rapid increase in tourist numbers. In cities like Da Nang and Nha Trang, resorts regularly achieve occupancy rates of 70-75%, demonstrating the continued demand for high-quality hospitality. Meanwhile, Phu Quoc, a prominent tourist island, has experienced a year-on-year occupancy growth of 10-15%, reflecting its rising appeal as a top destination.

The key factor driving this growth is the diverse tourism offerings that Vietnam offers, from beach resorts and cultural sites to adventure tourism and culinary experiences. For travelers seeking both luxury and cultural immersion, Vietnam’s evolving hotel landscape provides a wide range of options. As the country continues to attract international investors, the hospitality market is expected to see further growth, with the number of foreign hotel brands increasing from 90 to over 130 in the coming years.

Coastal Resort Growth Fuels Investment in Vietnam’s Tourism Sector

The tourism boom has also led to an increase in investments targeting coastal land and hospitality assets, particularly in high-end and luxury resorts. Coastal areas like Phu Quoc and Nha Trang are seeing massive interest from developers keen to tap into the growing demand for upscale tourism offerings. Notably, local developers still control the majority of the hospitality stock, making this an opportune moment for both refurbishments and repositioning efforts, especially in line with global trends favoring premium accommodations.

The Vietnamese government is also boosting its efforts to enhance regional connectivity, with major infrastructure projects such as the Long Thanh International Airport, Noi Bai expansions, and new airports like Gia Binh. These developments are crucial for supporting the long-term growth of tourism by ensuring seamless connectivity for international visitors. Vietnam’s expansion of road networks, including the North-South expressway, will further improve access to popular tourist regions, allowing for smoother travel experiences.

What Travelers Can Expect from Vietnam’s Growing Tourism Scene

Travelers visiting Vietnam in the near future can expect a vibrant tourism environment marked by several key trends. From the bustling streets of Hanoi to the serene beaches of Phu Quoc, the country’s diverse offerings ensure that all types of travelers are catered for. In the coming years, Vietnam will witness a rise in high-end resorts and premium hotel chains, providing luxurious stays for tourists seeking first-class experiences.

For those interested in exploring the rich cultural heritage of Vietnam, Hanoi and Ho Chi Minh City offer a blend of history, architecture, and culinary delights. Meanwhile, beach lovers can enjoy the pristine shores of Nha Trang and Da Nang, two of Vietnam’s premier coastal cities, offering stunning vistas and world-class amenities.

How to Make the Most of Your Visit to Vietnam

1. Embrace the Local Culture: Don’t miss out on visiting traditional markets in Hanoi or the ancient town of Hoi An, both of which offer incredible insights into Vietnam’s rich history and culture.
2. Stay in Premium Resorts: With Vietnam’s hospitality market expanding rapidly, booking a stay in a luxurious beachfront resort can provide the perfect relaxation experience. Expect top-tier service, spas, and stunning views.
3. Explore Beyond the Major Cities: While Hanoi and Ho Chi Minh City are popular, take time to explore quieter destinations such as Sapa and the Mekong Delta, offering a chance to experience Vietnam’s natural beauty and rural charm.
4. Plan Your Travel with Ease: With improved infrastructure and transport links, getting around the country has never been easier. Consider using the newly expanded airports and expressways to explore more remote regions of the country.

Vietnam’s Booming Tourism: A Global Investment Hotspot

Vietnam’s tourism industry is proving to be a global investment hotspot, with a growing number of international hotel brands recognizing the potential for high returns. This influx of foreign investment is likely to further transform Vietnam’s hospitality landscape, making it a competitive player in the Southeast Asian tourism market. The country’s success story is a reflection of the growing trend of premium travel offerings and the mature development of its hospitality sector, which will only continue to attract global tourists and investors alike.