W Edinburgh marks milestone as W hotels expands iconic brand in the UK

Friday, December 1, 2023

W Hotels, a distinguished member of Marriott Bonvoy’s extensive portfolio, introduces W Edinburgh, a dynamic addition to the UK hotel scene. The property boasts unrivaled experiences, distinctive design, and the iconic Whatever/Whenever™ service. Featuring a rooftop deck with unprecedented 360° views and the W Hotels brand’s first Sound Suite recording studio in the UK, W Edinburgh is set to inspire musicians, podcasters, DJs, and artists, reflecting Edinburgh’s diverse influences. Situated in the heart of the revitalized St. James Quarter, the hotel combines world-class retail, entertainment, and dining.

Inspired by Scottish culture and history, W Edinburgh spans three distinct buildings, offering 199 rooms and 45 suites. The Ribbon Building, with a celebratory exterior façade, and James Craig Walk, a heritage-listed terrace from 1775, showcase locally rooted design influences. The Quarter House, newly built, complements the traditional Edinburgh architecture.

Designed by Jestico + Whiles, the interiors draw from coastal elements with ‘charred wood’ paneling, copper touches, and volcanic rock details. The Extreme Wow Suite, featuring iconic views of the Edinburgh skyline, offers a playful design, a rock bar inspired by the city’s volcanic origins, and an expansive private terrace.

Dining options include SUSHISAMBA, the first in the country, offering imaginative Japanese, Brazilian, and Peruvian cuisine. The W Lounge reimagines Gaelic cuisine with a focus on local produce, while João’s Place, a Brazilian-inspired speakeasy, promises colorful evenings of music and cocktails.

W Edinburgh aims to be an evolutionary heartbeat of the city, featuring state-of-the-art event spaces, a professional-grade Sound Suite, Away® Spa partnered with Ishga, and a FIT® fitness center. The hotel’s programming and attention to detail position it as a cultural hub in the vibrant St. James Quarter, appealing to both locals and global guests.

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