Wyndham Sets A New Standard In Hospitality With Loyalty Program Upgrades, Offering Members The Chance To Redeem Points For Access To Sold-Out Concerts, VIP Sports Events, And Unmatched Experiences

Published on May 21, 2025

Wyndham Hotels & Resorts, a global leader in hospitality, has long been synonymous with providing comfortable accommodations for its loyal guests. However, the company is now recognizing a shift in what its frequent travelers are seeking. Beyond a cozy bed for the night, today’s travelers are looking for richer, more immersive experiences. In response, Wyndham is evolving its loyalty program by offering its members access to highly coveted events and experiences. The hotel chain’s latest initiative aims to provide guests with the opportunity to redeem points for tickets to sold-out concerts, major sporting events, and other exclusive experiences.

Introducing Wyndham Rewards Experiences

On Tuesday, Wyndham introduced a groundbreaking addition to its rewards program, known as Wyndham Rewards Experiences. This exciting new feature allows members to exchange their hard-earned loyalty points for access to a variety of live events and one-of-a-kind travel opportunities. With an initial launch offering over 100 experiences, Wyndham is giving its members the chance to enjoy unforgettable moments, whether it’s attending a high-energy concert, witnessing an intense sports competition, or indulging in other curated activities.

Among the diverse array of events available through Wyndham Rewards Experiences are offerings at some of the most iconic venues across the United States, such as Madison Square Garden in New York City and Radio City Music Hall. Guests can also explore unique opportunities with Minor League Baseball games or special promotions through Caesars Rewards, which include luxurious perks for those seeking an elevated experience.

The program caters to a wide range of tastes and preferences, ensuring there’s something for everyone, whether you’re a fan of live music, sports, or other forms of entertainment.

Tailored Experiences with Hotel Owners

In addition to the national and global experiences offered through Wyndham Rewards Experiences, the program empowers Wyndham hotel owners to take a more localized approach. Hotel owners can now partner directly with the company to create bespoke packages designed to highlight regional events and unique attractions specific to their property’s location. This hands-on approach allows Wyndham hotels to tap into the local culture and offer their guests authentic, unforgettable experiences that go beyond the typical hotel stay.

These customized packages can include a variety of local activities—whether it’s a guided city tour, tickets to a popular regional festival, or access to a unique culinary experience. With this flexibility, Wyndham is ensuring that its guests can explore the destinations they visit in a way that’s personal, exciting, and full of local flavor.

Dynamic Auctions for High-Demand Events

One of the more innovative features of the new Wyndham Rewards Experiences program is the introduction of dynamic auctions. This format allows members to bid on exclusive tickets for high-demand events. The live auction model creates an element of excitement and competition, giving guests the opportunity to secure their spot at coveted events they may not otherwise have access to.

For instance, members can participate in auctions for tickets to sold-out events like the Vans Warped Tour in Long Beach, California, or the renowned Country Jam in Grand Junction, Colorado. Both events are known for their massive followings and exclusive access, making them highly sought after. Wyndham’s auction feature introduces a fun and engaging way for members to potentially score tickets to these in-demand events.

In addition to the auction-style experiences, there are also opportunities to redeem rewards for fixed-point experiences. These experiences have a set point requirement, starting at 2,500 points for a single redemption. This fixed-point system offers more predictability and allows members to plan ahead without the uncertainty of bidding wars. For context, a typical stay at a Wyndham hotel earns around 1,000 points, so members can easily calculate how many stays are needed to unlock their preferred experiences.

Wyndham’s First Step into Live Tourism

The launch of Wyndham Rewards Experiences marks the company’s official entry into the live tourism sector. While Wyndham has long been a trusted name in the hospitality industry, this new initiative signals the company’s ambition to diversify its offerings and connect more deeply with travelers’ evolving desires. By allowing guests to experience live events in addition to booking hotel stays, Wyndham is expanding its role from merely a place to sleep to a gateway for adventure and entertainment.

This move is part of a broader trend within the travel industry, where more companies are recognizing that travelers are no longer content with just a hotel room—they want access to unique, unforgettable experiences. Wyndham’s new offering fits perfectly into this shift, making it easier for members to access a range of curated travel experiences that complement their stays.

Expanding Offerings through Strategic Partnerships

Wyndham’s entry into the live tourism market also builds upon its recent push into standalone tours and activities. About five months ago, Wyndham began offering a range of tours and experiences as part of its vacation packages. These activities are sourced through partnerships with well-established players in the travel sector, including Viator, an online travel agency that specializes in offering tours and activities worldwide.

This strategic partnership allows Wyndham to significantly expand the number and variety of experiences available to its members, further enhancing the appeal of its loyalty program. By collaborating with trusted industry partners, Wyndham can offer a seamless experience for travelers, ensuring they have access to a wide selection of both local and global activities that add value to their stays.

Looking to the Future

With the launch of Wyndham Rewards Experiences, the company is clearly positioning itself as more than just a hotel brand. Wyndham is creating a robust ecosystem that enables travelers to enjoy immersive, memorable moments while also benefiting from the convenience and comfort of their hotel stays. Whether through customized packages, dynamic auctions, or access to exclusive events, Wyndham is meeting the growing demand for experiential travel.

As the company continues to innovate and expand its offerings, it is likely that more partnerships and exciting opportunities will emerge for Wyndham’s loyalty program members. With over 9,300 hotels worldwide, Wyndham is well-positioned to tap into the growing trend of experiential tourism and further elevate its brand’s connection with today’s travelers.