Rock in Rio 2026 boosts Brazil tourism, attracting global travellers with music, culture and unforgettable Rio experiences

Porto Musical 2026 puts Recife on the global music map as international festivals compete for travellers, artists and industry leaders.

Sarajevo tourism surges in 2026 as concerts, film festivals and cultural experiences attract global visitors to Bosnia and Herzegovina.

Jamaica tourism shifts to Lover’s Leap in St Elizabeth, expanding focus beyond Kingston and Montego Bay.

Vietnam promotes Hanoi as a cultural destination through international music events and performances.

Philippines P-pop tourism campaign uses BINI and SB19 to turn fan power into destination travel, spending and tourism growth.

Las Vegas goes bonkers with eagles as high demand brings forth four additional performances in The Sphere concert series expansion. The record-breaking residency expands to make Las Vegas even busier.

Discover how gig-tripping is driving music tourism across the UK, Japan, Austria, Brazil, and India in this global live music report!

Dolly Parton’s Life of Many Colors Museum is set to join Nashville’s iconic museum trail as Music City expands its tourism appeal, and the timing could not be more significant. However, the big question is: what other museums are doing to attract more visitors, encourage longer stays and strengthen Nashville’s global reputation?

1 in 3 Gen Z travellers now choose a music festival over a regular holiday as Zostel reveals India’s booming live music travel trend, with the Northeast rapidly emerging as the country’s new tourism hotspot.

The United Kingdom sees music tourism surge as London and Manchester attract record international visitors for festivals and stadium concerts.

Holland America Oosterdam launches Rolling Stone rock show and four new entertainment experiences for luxury cruise travellers.

Truck Festival 2026 returns to Oxfordshire with The Maccabees, CMAT, Two Door Cinema Club and more, boosting UK music tourism and summer travel.

Bruno Mars London Wembley tickets remain available through resale platforms as six sold-out 2026 concerts boost tourism, hospitality and visitor spending across London.

Indonesia’s Prambanan Jazz Festival 2026 has strengthened the country’s position as a leading cultural tourism destination after attracting a record 85,000 visitors during its three-day celebration in Yogyakarta. Held from 3–5 July 2026 at the UNESCO-listed Prambanan Temple complex, the …