New in Pigeon Forge: The Play District Powered by Hasbro

Written By: Arpita Bhowmick

Arpita Bhowmick

I'm from Jamshedpur, Jharkhand. Raised in Tatanagar, I carry the balanced spirit of the Steel City and greenery of the city with me- resilient, gritty,grounded, and committed to excellence yet calm and composed in times of tenacity. I value integrity, teamwork, and delivering results with honesty. Sacred Heart Convent School was the place where I built my foundation of discipline and curiosity and completed schooling. Then moved to Bhawanipur Education Society College, Kolkata, there I broadened my perspective and developed strong academic roots and also got first big exposure to a metro city & diverse cultural heritage. Currently I'm a student of ICFAI Business School, Mumbai , where I'm evolving my business acumen and leadership skills and working for your company Travel and tour world as a freelancer. I love to watch movies and travel, through them I collect stories, not just memories. They shape my personality by making me curious, creative, adaptive and more understanding of people. I'm always eager to learn, explore and contribute to organizations that prioritize people, purpose, and performance and keep learning and growing.

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June 23, 2026 7:22 PM

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A new frontier in family entertainment is currently being charted. The Play District is an expansive destination arriving in Pigeon Forge.

This project is powered by Hasbro. It is designed to immerse visitors in beloved brand worlds. The initiative offers novel ways to engage with the company’s intellectual property.

Iconic characters move from store shelves into dynamic, real-world settings. A new standard for experiential retail is being established.

The project represents a strategic shift in brand narrative consumption. Families are invited to step directly into these environments.

The endeavor is managed through a collaboration between Safe Harbor Development and Kingsmen Xperience, Inc. Licensing oversight is provided by Hasbro. Anticipation is building for an official opening in the summer of 2027.

Location and Features of The Play District in Pigeon Forge

The selected site for this endeavor is Pigeon Forge, Tennessee. This location serves as a central hub for regional entertainment. The venue is being designed to accommodate a substantial footprint.

The facility will span 50,000 square feet. It provides ample space for attractions catering to all ages.

Operational planning focuses on high-quality, immersive experiences. Every aspect of the facility is developed for fluid transitions.

Guests will navigate between various brand zones easily. The design balances high-energy areas with relaxed, sensory-focused environments. The physical architecture reflects the imaginative nature of the franchises involved.

Diverse Attractions and Brand Integration with Play District

The interior features three primary, brand-inspired play experiences. Each zone is curated to reflect unique brand essences. A customized environment is provided for different demographics.

• NERF Action Xperience: This zone is designed for high-intensity activity. Guests are challenged to test their physical skills. The area features obstacle courses and specialized arcade games. Laser tag arenas are also incorporated into the experience.
• Peppa Pig Playtime: This section is curated for younger visitors. The world of the popular preschool series is brought to life. Adventures are delivered through recreations of iconic show locations. It fosters play-driven engagement for the youngest fans.
• Planet Playskool: This area is positioned as a sensory-rich environment. It is intended for guests who prefer tactile experiences. Diverse Hasbro properties are featured throughout this zone.

Planet Playskool includes the following popular franchises:

• Play-Doh
• Transformers
• PJ Masks
• Mouse Trap

By combining these properties, a multifaceted atmosphere is created. This approach effectively addresses a broad spectrum of visitor interests.

Amenities and Community Engagement

The venue serves as a versatile space for groups. Dedicated zones are prepared for various types of functions. These areas allow for private gatherings while remaining integrated.

• Birthday parties
• School outings
• Camp visits
• Team-building activities

Food and beverage offerings are planned to complement the visit. These services ensure that guests remain energized throughout their stay.

Furthermore, on-site retail locations are integrated into the floor plan. Exclusive products will be featured for purchase. Guests may buy items related to their specific play experiences. This allows the connection to the brand to continue after the visit ends.

A Vision for Future Engagement

The collaborative spirit driving this initiative is being heavily emphasized by all stakeholders involved. Matt Proulx, the Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro, recently shared pivotal insights regarding the long-term vision for the project. By joining forces with industry leaders Safe Harbor Development and Kingsmen Xperience, Inc., Hasbro is successfully pushing its brand presence far beyond the limitations of traditional retail toy aisles.

The primary goal of this collaboration is to cultivate an immersive environment where families can manufacture lasting, unforgettable memories together. Rather than simply observing their favorite characters on a screen or a shelf, families are being provided with the unique opportunity to physically step into the vibrant, imaginative worlds they hold in such high regard.

As the development process continues to gain momentum, further critical information regarding the project’s progression is expected to be released to the public. This ongoing flow of updates will encompass several essential details for prospective visitors.

Essential Information for Future Guests

• Official Updates: Those seeking continuous, verified news regarding the construction and launch should visit the official website at theplaydistrict.com.
• Logistical Details: As development reaches new milestones, specific information concerning grand opening dates and ticketing options will be made available to the public.
• Project Significance: The arrival of The Play District is being recognized as a major milestone in the evolution of branded entertainment.
• Regional Impact: The attraction is expected to significantly influence the regional tourism and entertainment landscape in Pigeon Forge, Tennessee.
• Consumer Connection: Through this facility, the enduring appeal of iconic Hasbro brands is being leveraged to foster deeper, more tangible connections between beloved intellectual properties and the general public.

Ultimately, The Play District is being carefully crafted to establish itself as a premier destination for travelers and locals alike. By merging high-level entertainment with iconic characters, the project aims to redefine how the public interacts with their favorite stories. As the site in Pigeon Forge continues to take shape, it stands as a testament to the power of experiential play in the modern era.