Travel Giant Unforgettable Croatia Hires Silversea Alum Erin Johnson to Power Rapid Global Growth

Written By: Subhankar Chakraborty

Subhankar Chakraborty

I'm a content writer with a strong foundation in psychology and a passion for the travel and hospitality industry. Beyond timely reporting and contemporary narratives I bring a unique perspective to content creation, crafting stories that not only inform but also connect with readers on a deeper emotional level. I combine meticulous research, accuracy and compelling storytelling to deliver authentic, engaging and insightful content for a global audience.

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September 3, 2026 8:08 AM |

In a highly significant move for the global luxury tourism sector, a new group marketing strategy has been announced by the acclaimed luxury travel specialist, Unforgettable Travel Company. Effective from the 12th of October 2026, the newly created role of group marketing director has been assumed by Erin Johnson.

It is anticipated that this strategic appointment will drive rapid global expansion for the business, which includes the highly regarded Unforgettable Croatia brand. As demand for highly personalized travel experiences continues to surge, this leadership change is viewed as a crucial step in cementing the company’s position within the international market.

A Strategic Appointment for a Luxury Travel Specialist

The appointment of Erin Johnson as the new group marketing director was officially confirmed by the Unforgettable Travel Company. From the 12th of October 2026, the extensive global marketing operations across all company brands will be spearheaded by Johnson. In this newly established position, an overarching group marketing strategy is expected to be developed and implemented across the entire portfolio, which prominently features the acclaimed specialist operator, Unforgettable Croatia. Reporting directly to co-founder Graham Carter, this transition marks a pivotal moment for the enterprise. As a distinguished luxury travel specialist, the company relies heavily on maintaining a pristine market presence. Consequently, it is believed that under Johnson’s leadership, the delivery of highly personalized travel experiences will be further amplified. The objective is to ensure that discerning clients are consistently reached through both direct and trade channels, solidifying the brand’s authority in a highly competitive market.

Two Decades of Unrivalled Industry Expertise

A wealth of knowledge is brought to the role by Johnson, whose career in the travel sector spans more than twenty years. Most recently, the position of group chief marketing officer at Specialist Holidays Group was held by her. Prior to this, more than five years were spent as the marketing director for the tailor-made division of Travelopia. During that tenure, renowned brands such as Sovereign Luxury Travel, Citalia Holidays, and American Holidays were successfully overseen. Furthermore, significant industry grounding was achieved during a three-year stint at Silversea Cruises, where she was employed as the marketing director for the UK, Ireland, the Middle East, and Africa. Through these high-profile roles, an exceptional track record was built. It is this exact level of sustained commercial insight and high-level marketing execution that is now being welcomed into the executive team.

Strengthening the Unforgettable Travel Company Vision

The significance of this hire was underscored by co-founder Graham Carter, who stated that an exceptional combination of high-end travel expertise and commercial insight is possessed by Johnson. It was noted by Carter that her proven ability to effectively position specialist brands will be strictly relied upon to inspire high-value customers. Furthermore, the transformation of compelling storytelling into tangible bookings is seen as an invaluable asset as international growth continues to be pursued. Great delight was expressed by the executive team in welcoming her aboard. Collaborative efforts will be focused entirely on introducing a wider audience of travellers to the uniquely personalized travel experiences that are meticulously curated by the Unforgettable Travel Company. For Johnson, joining the business during such a crucial phase of expansion is viewed as a highly exciting opportunity. It was remarked by her that a compelling proposition, which is deeply rooted in specialist expertise, personal service, and the human touch, has already been established by the firm.

Inspiring Global Connections Through Bespoke Travel

Since its inception in 2015, immense growth has been experienced by the organisation, evolving into a world-leading luxury travel specialist. Today, a physical presence is maintained through global offices situated in London, New York, Split, Athens, Cape Town, and Melbourne. Alongside the core brand, market-leading operations are also conducted via Unforgettable Croatia and Unforgettable Greece. The corporate vision dictates that exceptional travel must do more than simply transport individuals to new geographic locations; rather, profound memories and meaningful connections must be actively inspired. Each year, the management of complex, tailor-made journeys is entrusted to the company by thousands of global travellers. By executing a highly focused group marketing strategy, the destinations that are most passionately championed by the team will be shared with an even broader demographic. Ultimately, it is guaranteed that journeys are not merely taken, but that truly unforgettable impressions are permanently left with every client.

Conclusion

Ultimately, a bold new era is being ushered in by the Unforgettable Travel Company. The appointment of Erin Johnson guarantees that an innovative group marketing strategy will be executed across all global operations. By continuously delivering exceptional and personalized travel experiences, the standard for the entire tourism industry is being elevated.

As operations are expanded by the renowned luxury travel specialist, even more discerning travellers will be captivated by Unforgettable Croatia and its sister brands. True excellence is defined not merely by visiting destinations, but by the unforgettable memories and deep, lasting connections that are forged along every single journey.