Dubai Tourism announces plans to launch a new B2B online platform early next year

Published on : Friday, December 21, 2018

By early next year, Dubai Tourism has announced plans to launch a new business to business online platform for promoting the emirate’s attractions and experiences.


To be launched in January 2019, the B2B Attractions Marketplace has been designed to further inspire industry cohesion through the connectivity of the city’s attractions and experiences with the network of B2B resellers.


The interactive platform will enable all B2B stakeholders including online travel agents, OTAs, hotels, tour operators, aggregators and destination management companies to discover Dubai’s excellent offerings, allowing them to create a more personalized and customizable visitor experience.


The platform will offer a white label reservation and ticketing solution for attractions and experiences so that they can operate more efficiently.


The Attractions Marketplace will increase the profiles of the city’s entertainment options among relevant partners, in order to increase their sales and revenue potential.


As part of the government’s 10X Initiative, the Attractions Marketplace has been developed by Dubai-based technology provider, PrioHub, an entity under the dnata group.


To quote Helal Almarri, the director-general, Dubai Tourism, “The introduction of the Attractions Marketplace marks an important step towards providing the city’s attractions and experiences with the power to market themselves more effectively to a wider audience.


There is a need for a hyper-connected business landscape to potentially revolutionize the tourism ecosystem in order to maintain global competitiveness.”



Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 07 thehotelshowsaudiarabia 2019
  • 07 WTM Africa 2019
  • 09 travelmeetasia 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 12 kitf 2019
  • 12 Routes Europe 2019
  • 13 Food Hospitality2019
  • 14 SWTF 2019
  • 15 PATA 2019
  • 17 AITF 18
  • 17 getglobal 19
  • 17 itehk 19
  • 18 UITT 2019
  • 30 PATA


    1. ibtm ARABIA

      March 25 - March 27
    2. Medical Travel & Wellness Conference 2019

      March 26 - March 28
    3. Deluxe Travel Market Ukraine

      March 26
    4. UITT 2019

      March 27 - March 29
    5. Deluxe Travel Market Kazakhstan

      March 29
Get our toolbar!
Review on