AI Will be One of These Major Topics That Will Change the Hospitality Industry in Vietnam

Written By: Indranil Mukherjee

Indranil Mukherjee

I am an SEO content writer with over two years of experience in digital publishing. I hold a Master's degree in English, and since completing my studies, I have been working with Travel And Tour World. I am passionate about creating engaging, well-researched content that informs and connects with readers. I have a keen interest in exploring the social and economic forces that shape the world, with a particular focus on literature, travel, and global developments. Through my work, I strive to deliver insightful, accurate, and SEO-friendly content that helps readers stay informed about the latest trends and stories from the travel industry.

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September 4, 2026 1:19 AM

Today, technology reshapes how we travel. Consequently, hotels must adapt quickly. Recently, Vin from Travel and Tour interviewed CS Goh, CEO of Roomie Hospitality, at HORECFEX Vietnam. During this engaging conversation, Goh shared crucial insights about modern guest experiences. He explained how digital platforms help businesses connect with travelers. Furthermore, he emphasized that traditional websites no longer drive discovery. Instead, social engagement and smart algorithms guide modern booking decisions. Ultimately, Goh made a powerful prediction. He stated, “AI Will be One of These Major Topics That Will Change the Hospitality Industry.” Indeed, artificial intelligence empowers hotels to break down language barriers. It also provides actionable sustainability data. Therefore, embracing these tools ensures lasting success in a highly competitive market.

AI Integration and Experience-Driven Travel: Key Takeaways from HORECFEX Vietnam

The global hospitality industry is undergoing a structural transition in how hotels communicate with guests and how travelers plan their journeys. At HORECFEX Vietnam 2026, industry leaders and hospitality technology developers gathered to discuss emerging market trends, digital transformation, and the evolving expectations of modern travelers. A central focus of the conference was the shifting nature of guest acquisition and retention, particularly as artificial intelligence and mobile-first platforms replace traditional web-based interactions.

The Shift from Traditional Websites to AI Discovery

Speaking at the event, CS Goh, CEO of the guest engagement platform Roomie, emphasized that the traditional booking and discovery funnel has shifted dramatically. Historically, prospective travelers relied heavily on hotel websites and static online travel agencies to make reservation decisions. Today, younger demographics—specifically Millennials and Generation Z—are increasingly guided by AI-driven recommendation engines and active social media engagement. This shift requires hotels and travel agencies to build continuous relationships with prospective guests early in the decision-making cycle rather than relying solely on physical or web-based touchpoints.

Overcoming Regional Language Barriers

A significant operational challenge facing the Southeast Asian market, particularly in rapidly growing destinations like Vietnam, is managing the influx of international tourists. As Vietnam’s tourism sector expands beyond its strong domestic base, hospitality providers face the challenge of breaking down language barriers to maintain service quality. Technology platforms are increasingly taking over core guest relationship management duties through real-time AI translation and automated communication tools. While traditional hospitality relied almost entirely on front-desk personnel for guest interaction, modern solutions deliver personalized concierge services directly through guests’ mobile devices before, during, and after their stays.

Rapid Technology Adoption in Indochina

The demand for technology solutions was evident during the conference itself. Exhibiting at HORECFEX for the first time with an active booth, Roomie captured over 20 to 30 qualified hotel leads within the first three hours of the event. This rapid engagement highlights the urgency among local hoteliers to adopt modern guest relationship tools to remain competitive in a fast-moving regional market.

To support this demand across Indochina, technology vendors are positioning regional hubs in strategic centers. Da Nang, the host city of HORECFEX 2026, is becoming a launchpad for broader markets across Vietnam, Thailand, Laos, and Cambodia.

AI’s Role in Sustainability and Business Continuity

Beyond immediate guest communication, artificial intelligence is playing an expanded role in corporate sustainability and operational strategy. In hospitality, sustainability spans two complementary domains: environmental stewardship and business continuity.

Digital engagement platforms assist hotels by educating guests directly on eco-friendly practices during their stay. Simultaneously, back-end analytics powered by AI allow hoteliers to collect precise operational data. This provides the foundational metrics required to assess baseline environmental impacts and formulate structured, long-term sustainability plans.

Meeting 2026 Guest Expectations

Looking ahead, traveler preferences are overwhelmingly leaning toward authentic and unique cultural experiences over standardized accommodations. With its rich cultural heritage and geographic diversity, destinations in Vietnam are well-positioned to meet this demand. However, capturing these travelers requires hoteliers to modernize their digital infrastructure.

Ultimately, the discussions at HORECFEX emphasize that artificial intelligence is no longer merely an optional efficiency tool, but a core driver of modern hospitality management. Hotels that adapt to AI-driven discovery, mobile-first engagement, and language-barrier reduction will be best equipped to capture the next generation of global travelers.