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Hyatt Regency Maui Resort and Spa is set to create a festive holiday experience on Ka‘anapali Beach this December through its second annual collaboration with The Elf on the Shelf. The partnership will bring Santa’s official Scout Elves to the resort, inviting families to join the 12 Days of Christmas Scout Elf Search, a seasonal activity featuring daily surprises, prizes and memorable holiday moments.
For the first time, guests will also welcome the new Elf Pets® Reindeer as part of the Christmas celebrations, adding another magical element to the family-friendly experience. As the only resort in the United States partnering with The Elf on the Shelf, Hyatt Regency Maui Resort and Spa offers travellers a unique opportunity to enjoy a cherished holiday tradition while celebrating Christmas in a tropical island setting.
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“Last year, we saw firsthand how much joy The Elf on the Shelf brought to families visiting Maui during the holiday season,” said Fred Findlen, General Manager of Hyatt Regency Maui Resort and Spa. “We’re proud to be the only U.S.-based resort to partner with The Elf on the Shelf and are thrilled to bring this beloved tradition back for another holiday season, this time with his reindeer friends, providing families even more ways to create special holiday memories together.”
Hyatt Regency Maui is bringing early holiday excitement to guests with a special collaboration with The Elf on the Shelf, beginning with a National Beach Day celebration on August 30. As part of the festive campaign, the resort will host a social media giveaway offering one family the opportunity to win a four-night stay at the Hawaiian property. The prize package includes daily breakfast, a family dining experience at the resort’s oceanfront signature restaurant Japengo, and an exclusive gift from The Lumistella Company, the creator of The Elf on the Shelf Santaverse™. Families can find entry details through Hyatt Regency Maui’s official Instagram channels.
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The holiday celebrations will continue throughout December, with guests having the opportunity to welcome an Elf Pets Reindeer into their family through a specially curated holiday amenity package. Available through the resort’s amenities menu, the festive experience includes an illustrated storybook, a soft plush reindeer, a golden heart charm and an official adoption certificate. Families can also enjoy a traditional holiday treat with milk and cookies delivered to their room, creating a memorable in-room celebration for children and parents alike.
From December 14 to December 25, Hyatt Regency Maui will revive its popular 12 Days of Christmas celebration, inviting families to participate in a resort-wide Scout Elf Search. Each day, guests will receive interactive clues guiding them to different areas of the resort as they try to discover the hidden Scout Elf. Children who successfully find the elf can capture a photo and visit the Recreation Desk to collect a special surprise.
The resort will also offer official The Elf on the Shelf colouring pages, available both at the property and through Hyatt Regency Maui’s website, along with additional seasonal activities designed to make the holiday period more engaging for families. Through festive experiences, interactive activities and exclusive partnerships, Hyatt Regency Maui aims to create a magical Christmas escape filled with family memories against the backdrop of Hawaii’s tropical landscape.
“Last year’s partnership showed us how beautifully the magic of The Elf on the Shelf can come to life in an unforgettable setting like Maui,” said Tracy Hanchett, SVP, Licensing and Business Development, The Lumistella Company. “We’re thrilled to return to Hyatt Regency Maui and expand the experience with new ways for families to engage—including welcoming an Elf Pets Reindeer into their holiday traditions. Together, we’re creating joyful moments that blend the wonder of Christmas with the spirit of Maui and give families memories they’ll treasure long after their stay.”
Beyond its Elf on the Shelf collaboration, Hyatt Regency Maui is creating a full calendar of festive experiences throughout December, giving guests a memorable holiday escape filled with island traditions and seasonal celebrations. Visitors can enjoy holiday-inspired mixology sessions, Christmas-themed ukulele classes and special Hanukkah Menorah lighting ceremonies as part of the resort’s December programme.
During Christmas Eve and Christmas Day, guests can take part in caroling performances featuring classic festive melodies alongside traditional Hawaiian holiday songs. The celebrations will also include rooftop stargazing sessions led by the resort’s resident NASA Solar System Ambassador, where families can look towards the skies while waiting for Santa’s arrival. The resort will also host the sixth annual Halona Kai Holiday Village, featuring an outdoor holiday movie screening, a festive buffet experience and special photo opportunities with Santa.
Located across 40 acres of stunning oceanfront landscape, Hyatt Regency Maui provides a spectacular backdrop for families seeking a unique holiday celebration. The resort’s seasonal activities blend the magic of beloved Christmas traditions with the warmth of Hawaiian hospitality, from discovering a Scout Elf hidden among tropical surroundings to welcoming an Elf Pets Reindeer into the family. By combining festive entertainment, cultural experiences and the spirit of aloha, Hyatt Regency Maui offers guests a holiday experience designed to create lasting memories.
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