Broome Hotel Reopens in Manhattan’s SoHo with New French-Mediterranean Bistro, Redesigned Rooms and a Fresh Boutique Luxury Experience

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

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July 9, 2026 6:51 PM |

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Broome Hotel in Manhattan’s SoHo is entering a new era with the opening of its new French-Mediterranean restaurant and bar in July 2026, followed by the unveiling of newly redesigned guest rooms and suites in September 2026. The transformation introduces refreshed interiors, an enhanced hospitality concept and a stronger focus on boutique luxury while preserving the hotel’s peaceful courtyard setting.

Broome Hotel Begins a New Chapter in SoHo

Broome Hotel has announced a major reopening that will reshape its boutique hospitality offering in one of New York City’s most sought-after neighbourhoods, combining redesigned accommodation with a completely new dining concept to create a more immersive guest experience. The 14-room property on Broome Street is introducing Broome Restaurant and Bar in July 2026 before unveiling its newly reimagined rooms and suites in September, marking the most extensive transformation in the hotel’s recent history.

Situated in the heart of Manhattan’s vibrant SoHo district, the intimate hotel has long been recognised for providing a peaceful retreat away from the city’s fast-moving streets, and the latest investment strengthens that identity through upgraded design, enhanced guest facilities and an expanded food and beverage programme. The redevelopment also establishes the property as the flagship New York City destination for hospitality company 18 Main, which plans further expansion into selected cities across the United States.

Historic Architecture Meets Contemporary Boutique Design

The redesign carefully balances the building’s historic character with contemporary comfort, ensuring that guests continue to experience the distinctive atmosphere that has defined the nearly 200-year-old property for years. The transformation was led by Sonoé Architecture & Design Studio, which approached the renovation as a series of connected experiences rather than a single visual statement.

The journey begins with the preserved red-brick façade before leading visitors through carefully layered public spaces towards the hotel’s signature hidden courtyard, creating a gradual transition from the energy of SoHo into a far quieter environment. The courtyard continues to serve as the centrepiece of the property, connecting the lobby, restaurant, bar and accommodation while allowing every area to maintain its own unique identity.

Redesigned Rooms Prioritise Comfort and Privacy

The newly refurbished guest rooms and suites have been designed to resemble the private residence of a sophisticated New Yorker, placing emphasis on warmth, texture and understated luxury instead of excessive decoration. Every room reflects a boutique residential aesthetic that aims to make guests feel at home while delivering the service standards expected from an upscale hotel.

Practical comfort has also received considerable attention throughout the redesign, with Citiquiet soundproof windows helping to minimise street noise despite the hotel’s central Manhattan location. Several guestrooms overlook the property’s secluded courtyard, while the Penthouse Suite extends the outdoor experience through its own private terrace and balcony overlooking the peaceful surroundings.

French-Mediterranean Restaurant Becomes the Centrepiece

One of the most significant additions to the property is Broome Restaurant, an entirely new French-Mediterranean dining destination that officially opens to the public in July 2026 and is expected to attract both hotel guests and local residents. The concept blends classic French culinary traditions with Mediterranean flavours while embracing seasonal ingredients, fresh seafood, premium meats and an extensive wine programme.

Designed as an all-day venue, the restaurant will initially serve breakfast and dinner before introducing brunch during a later phase of operations, allowing it to evolve into a versatile destination throughout the day. Management also intends the restaurant to accommodate everything from casual coffee meetings and business lunches to afternoon aperitifs and evening dining.

Exclusive Breakfast Experience Preserves Boutique Atmosphere

Breakfast remains one of the defining elements of the Broome guest experience and will continue to be reserved exclusively for hotel guests and their invited visitors, reinforcing the intimate character that distinguishes the boutique property from larger city hotels. Guests will enjoy breakfast in the courtyard, where the peaceful setting complements a carefully curated morning menu.

The breakfast experience features a shared selection of sourdough bread, brioche, croissants, pastries and cheeses alongside individually prepared signature dishes including Eggs Benedict with cured salmon, truffle scrambled croissants, Japanese soufflé pancakes and traditional malabi milk pudding flavoured with rosewater and pistachios. This personalised approach reflects the hotel’s wider ambition of combining refined hospitality with a relaxed residential atmosphere.

Leadership Driving the Hotel’s Transformation

The redevelopment is being led by Managing Partner Tom Intrator, whose company 18 Main is positioning Broome as the foundation of a broader boutique hotel portfolio across the United States in the coming years. Operational leadership remains under Liron Sanado, who has overseen the property during the past two and a half years and now guides its latest evolution.

Sanado’s background spans more than a decade across hotel operations, restaurant development and fine dining, bringing together expertise from multiple areas of hospitality to shape the property’s renewed identity. His vision focuses on creating a destination where guests, local residents and visitors naturally gather while maintaining the sense of privacy and calm that has always defined Broome.

Experienced Restaurant Leadership Supports New Dining Vision

The restaurant operation will be managed by Carson Ray, whose career across New York City’s hospitality industry has included extensive experience in bars, restaurants and guest service operations. His practical leadership approach has played a central role in developing Broome Restaurant’s operational model, hospitality philosophy and overall guest experience.

Working alongside the wider management team, Ray has helped establish supplier partnerships, operational procedures and service standards designed to position the restaurant as both a neighbourhood destination and an extension of the hotel’s boutique experience. This integrated approach allows food, accommodation and personalised service to complement one another under a single hospitality vision.

Strengthening Boutique Hospitality in Manhattan

The reopening demonstrates how smaller independent hotels continue to compete in New York City’s highly competitive hospitality market by prioritising personalised service, thoughtful design and distinctive dining experiences over large-scale facilities. Rather than expanding room capacity, Broome has focused on refining every aspect of the guest journey, from architecture and accommodation to food, atmosphere and service.

As international tourism continues to strengthen and travellers increasingly seek authentic boutique stays, Broome’s renewed identity positions it as an attractive option for visitors wanting a quieter experience within walking distance of SoHo’s shopping, galleries and cultural attractions. The combination of carefully restored heritage, contemporary interiors and an inviting French-Mediterranean restaurant creates a destination designed to appeal equally to overnight guests and local diners.

Frequently Asked Questions

When will Broome Hotel fully reopen?

Broome Restaurant and Bar opens in July 2026, while the redesigned hotel rooms and suites will welcome guests from September 2026.

Where is Broome Hotel located?

The boutique hotel is located on Broome Street in SoHo, Manhattan, New York City.

How many rooms does the hotel have?

Broome features 14 boutique rooms and suites, offering an intimate hospitality experience.

What type of cuisine will Broome Restaurant serve?

The restaurant specialises in French-Mediterranean cuisine, focusing on seasonal produce, seafood, grilled meats and a curated wine selection.

Who designed the hotel’s new interiors?

The renovation and interior concept were created by Sonoé Architecture & Design Studio.

Who operates Broome Hotel?

The hotel serves as the flagship New York City property of 18 Main, with Managing Partner Tom Intrator leading the company’s expansion strategy and Liron Sanado overseeing operations.