Juniper Now Exhibits Alongwith Silverchain, Bolton Clarke, BaptistCare and Hundred Others at PCEC This July to Strenghten Senior Tourism by Hosting Ageing Well Expo 2026

Written By: Minal Aditi Lakra

Minal Aditi Lakra

I graduated with a degree in Finance from the University of Calcutta and further strengthened my financial expertise by pursuing both the Chartered Accountancy (CA) and Certified Financial Planner (CFP) programs. Over the past decade, I have dedicated myself to building a career aligned with my long-term professional aspirations, combining analytical thinking with strategic communication. Currently, I work as a Public Relations Strategist at Travel And Tour World (TTW), a global travel media platform that connects industry leaders with travelers worldwide. My role involves translating the vision, insights, and innovations of tourism stakeholders—including governments, tourism boards, airlines, hospitality brands, and event organizers—into compelling stories that inform, inspire, and influence global travel audiences. Through strategic storytelling and media engagement, I help bridge the gap between industry leadership and evolving traveler expectations.

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July 15, 2026 6:13 PM

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Perth is preparing to welcome thousands of visitors as the Ageing Well Expo 2026 returns to the Perth Convention and Exhibition Centre (PCEC) on 31 July and 1 August 2026, bringing together Australia’s leading organisations in aged care, retirement living, healthcare, financial planning and wellness. While designed primarily for older Australians and their families, the exhibition also reflects broader trends shaping Australia’s visitor economy, business events sector and the growing influence of the longevity economy on tourism and investment.

Hosted at Western Australia’s premier convention venue, the two-day event demonstrates how specialised exhibitions are becoming increasingly important contributors to business travel, hotel occupancy and destination marketing. As Australia experiences continued demographic change and growing demand for age-friendly services, the Ageing Well Expo offers an important platform for government agencies, healthcare providers, community organisations and commercial businesses to connect directly with consumers while fostering innovation across one of the country’s fastest-growing sectors.

The Perth Convention and Exhibition Centre has established itself as one of Australia’s leading venues for international conferences, exhibitions and corporate events. Located in the heart of Perth’s central business district, the venue provides extensive exhibition halls, meeting facilities and direct connectivity to hotels, public transport and the city’s waterfront precinct. Its strategic location allows delegates and visitors to combine business activities with leisure experiences, reinforcing Perth’s appeal as an emerging destination for meetings, incentives, conferences and exhibitions (MICE).

For Western Australia, events such as the Ageing Well Expo extend beyond the exhibition floor. They generate demand across accommodation providers, restaurants, transport operators, retailers and tourism attractions, while encouraging visitors from regional Australia and interstate markets to spend additional time exploring Perth and its surrounding destinations. Although the organisers have not released official attendance projections for the 2026 edition, the event will feature more than 120 exhibitors, reflecting the breadth of Australia’s ageing, healthcare and retirement sectors.

The exhibition brings together a diverse mix of organisations, including aged care providers, retirement village operators, government departments, healthcare specialists, financial advisers, mobility and assistive technology companies, wellness providers and travel organisations. Confirmed exhibitors include nationally recognised names such as Juniper, Silverchain, Bolton Clarke, BaptistCare, Catholic Homes, Southern Cross Care (WA), Dementia Australia, St John WA, Audika, Country Care Group, VisAbility, and the Australian Government Department of Health, Disability and Ageing, alongside many other service providers supporting Australia’s ageing population.

Rather than functioning solely as a trade exhibition, the Ageing Well Expo places significant emphasis on education. Visitors will have access to presentations across dedicated seminar stages where industry experts will discuss topics ranging from healthy ageing and retirement planning to cyber security, legal preparation, nutrition, home care and financial wellbeing. These educational sessions reinforce the event’s role as both an information resource and a networking platform for professionals and consumers alike.

The exhibition also reflects Australia’s increasing focus on creating age-friendly communities and services that support independent living. As life expectancy continues to rise and Australia’s senior population expands, demand for innovative healthcare solutions, accessible travel products, retirement housing and wellness services is expected to grow significantly. Events such as the Ageing Well Expo provide businesses with opportunities to showcase new technologies, establish partnerships and engage directly with one of the country’s most influential consumer groups.

From a tourism perspective, specialised exhibitions contribute to destination competitiveness by attracting visitors whose travel extends beyond attendance at the event itself. Delegates and accompanying family members frequently explore local attractions, dine in city restaurants and stay in nearby hotels, generating wider economic benefits for the host destination. Perth’s growing reputation as a business events city is supported by its modern convention infrastructure, expanding aviation connectivity and diverse tourism offerings, including Kings Park, Elizabeth Quay, Rottnest Island and the Swan Valley wine region.

Accessibility also enhances the event’s appeal. Perth Airport provides direct international and domestic connections, while the convention centre is easily reached through the city’s public transport network and pedestrian-friendly CBD. A wide selection of hotels within walking distance of PCEC enables visitors to enjoy convenient access to both the exhibition and Perth’s cultural and entertainment precincts.

Compared with many international exhibitions focusing exclusively on healthcare technology or professional medical conferences, the Ageing Well Expo adopts a broader community-centred approach. It combines healthcare, lifestyle, financial planning, retirement living, legal services and wellness into a single consumer-focused event, reflecting Australia’s integrated approach to healthy ageing. This multidisciplinary format distinguishes the exhibition within the Asia-Pacific business events landscape and demonstrates how specialised consumer expos can create value across multiple industries.

The event also supports Australia’s wider ambitions to strengthen its position as a leading MICE destination. Business events continue to play a significant role in driving year-round visitation, diversifying tourism demand and encouraging knowledge exchange between industry, government and community organisations. By hosting exhibitions that address emerging social and economic priorities, venues such as the Perth Convention and Exhibition Centre reinforce their strategic importance within Australia’s visitor economy.

As the Ageing Well Expo 2026 approaches, the event highlights how demographic change is creating new opportunities for tourism, healthcare, investment and innovation. Beyond introducing visitors to products and services that support healthy ageing, the exhibition demonstrates the growing intersection between business events and destination development. For Perth and Western Australia, it represents another opportunity to showcase world-class event infrastructure while strengthening the city’s profile as an attractive destination for specialised exhibitions, professional networking and sustainable economic growth.