Germany Allies With the US, Italy, France, and Others to Drive Global Business Travel as Texcare International 2028 Returns to Messe Frankfurt

Written By: Minal Aditi Lakra

Minal Aditi Lakra

I graduated with a degree in Finance from the University of Calcutta and further strengthened my financial expertise by pursuing both the Chartered Accountancy (CA) and Certified Financial Planner (CFP) programs. Over the past decade, I have dedicated myself to building a career aligned with my long-term professional aspirations, combining analytical thinking with strategic communication. Currently, I work as a Public Relations Strategist at Travel And Tour World (TTW), a global travel media platform that connects industry leaders with travelers worldwide. My role involves translating the vision, insights, and innovations of tourism stakeholders—including governments, tourism boards, airlines, hospitality brands, and event organizers—into compelling stories that inform, inspire, and influence global travel audiences. Through strategic storytelling and media engagement, I help bridge the gap between industry leadership and evolving traveler expectations.

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July 22, 2026 9:36 AM

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Frankfurt is set to reinforce its position as one of Europe’s foremost business events destinations when Texcare International 2028 takes place at Messe Frankfurt from 17–21 November 2028. Bringing together the global textile care and laundry industry, the exhibition is expected to welcome approximately 310–340 exhibitors, 15,500–17,000 trade visitors and delegates, and participants from more than 120 countries, based on official statistics from the previous edition. While Messe Frankfurt has yet to publish final participation figures for 2028, the event’s consistent international reach positions it as one of the industry’s most influential meeting points for innovation, investment and cross-border business.

More than a showcase of commercial laundry equipment, textile services and digital technologies, Texcare International has become an important platform for strengthening international supply chains, encouraging sustainable industrial practices and generating business travel to Germany. For Frankfurt, the exhibition represents another opportunity to attract thousands of overseas professionals whose visits support hotels, restaurants, transport operators and the wider visitor economy.

Messe Frankfurt Continues to Strengthen Germany’s Position in the Global MICE Industry

As Germany’s largest exhibition and congress venue, Messe Frankfurt has long played a strategic role in the country’s meetings, incentives, conferences and exhibitions (MICE) sector. Its extensive exhibition halls, conference facilities and commitment to sustainable venue management have enabled it to host some of the world’s most recognised international trade fairs across manufacturing, technology, consumer goods, mobility, healthcare and textiles.

Texcare International complements this portfolio by serving a specialised industry that continues to evolve in response to automation, digitalisation, energy efficiency and increasingly stringent environmental regulations. By attracting decision-makers from industrial laundries, healthcare providers, hospitality groups, textile rental companies and equipment manufacturers, the exhibition demonstrates how niche trade fairs can generate significant international business travel while supporting knowledge exchange across multiple sectors.

A Truly International Marketplace for Textile Care Innovation

The previous edition of Texcare International welcomed exhibitors from 32 countries and visitors representing 122 nations, underlining the exhibition’s global appeal. The 2028 edition is expected to maintain similar levels of international participation, with strong representation anticipated from Germany, Italy, the United States, China, Japan, France, India, Spain, the Netherlands and Switzerland, alongside numerous emerging markets.

Visitors will have opportunities to explore innovations across commercial laundry systems, textile processing technologies, automation, robotics, artificial intelligence, hygiene solutions, water management, detergents, logistics and digital operational platforms. Industry forums and technical presentations are also expected to feature experts discussing sustainability, labour challenges, energy efficiency and future developments shaping commercial textile care worldwide.

This international diversity is one of the exhibition’s greatest strengths. Rather than serving a single domestic market, Texcare International provides a neutral global platform where manufacturers, distributors, service providers and institutional buyers can establish partnerships, evaluate emerging technologies and negotiate cross-border business opportunities.

Business Travel Generates Wider Benefits for Frankfurt’s Tourism Economy

Large-scale international exhibitions continue to be among Frankfurt’s strongest drivers of year-round business tourism. Delegates travelling to Texcare International typically require accommodation, local transport, dining facilities and additional business services, generating spending that extends well beyond the exhibition grounds.

Frankfurt Airport’s extensive global connectivity makes the city particularly attractive for international trade events. Direct services linking Europe, North America, the Middle East and Asia enable exhibitors and buyers to reach the destination efficiently, supporting the city’s reputation as one of Europe’s most accessible business hubs.

Many delegates also extend their stay beyond exhibition days, contributing to the growing trend of “bleisure” travel by combining professional commitments with leisure experiences. Attractions such as Frankfurt’s historic Römer district, the Museumsufer, the River Main waterfront and the city’s internationally recognised dining scene encourage longer visitor stays while enhancing Germany’s appeal as a destination for international business events.

Sustainability and Digital Transformation Continue to Shape the Industry

Environmental responsibility has become a defining theme across the global textile care sector. Rising energy costs, stricter environmental legislation and increasing corporate sustainability targets have accelerated demand for resource-efficient technologies capable of reducing water consumption, energy usage and operational emissions.

Texcare International reflects these changing priorities by bringing together companies developing next-generation equipment, digital monitoring systems, predictive maintenance solutions and automated production technologies. Discussions surrounding circular economy practices, textile reuse, intelligent logistics and environmentally responsible operations are expected to remain central to the exhibition programme.

These developments mirror broader transformations occurring throughout the international meetings industry, where sustainability credentials increasingly influence both exhibitor participation and venue selection.

Germany’s MICE Leadership Continues to Attract Global Industry

Germany consistently ranks among Europe’s leading destinations for international trade fairs, supported by world-class infrastructure, strong manufacturing capabilities and a highly developed business events ecosystem. Frankfurt, in particular, benefits from excellent transport links, modern exhibition facilities and an established hospitality sector capable of accommodating major international gatherings throughout the year.

Events such as Texcare International strengthen Germany’s position by creating opportunities for international investment, commercial partnerships and technological collaboration while reinforcing confidence in the country’s ability to host complex global exhibitions.

As preparations continue for the 2028 edition at Messe Frankfurt, Texcare International is expected to remain a key fixture in the international exhibition calendar. Beyond the exhibition halls, its influence will be felt across Frankfurt’s hotels, restaurants, transport networks and tourism economy, illustrating how specialised trade fairs continue to generate lasting value for destinations while advancing innovation across global industries.