Vietnam, Malaysia and More Nations to Exhibit at IITM Delhi 2026

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

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September 1, 2026 1:50 AM |

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Vietnam, Malaysia and more nations are preparing to exhibit at IITM Delhi 2026, putting international destinations at the centre of India’s fast-growing travel and tourism marketplace. The Delhi exhibition will bring together tourism stakeholders, travel businesses and destination representatives for three days from 24–26 September. As nations seek stronger access to India’s outbound travel market, IITM Delhi 2026 offers a valuable platform for networking, destination promotion and commercial partnerships. Vietnam and Malaysia are among the international destinations associated with IITM’s wider international participation, while more nations are expected to strengthen the exhibition’s global character. Consequently, Delhi is emerging as an important meeting point for international tourism.

IITM Delhi prepares for a major September travel industry gathering

The India International Travel Mart, or IITM Delhi 2026, will take place from 24–26 September 2026 in New Delhi, bringing together travel and tourism businesses, destinations, hospitality companies and industry prIITM Delhi 2026 is set to put India’s travel and tourism market firmly under the global spotlight, as thousands of trade professionals, destinations and businesses converge in New Delhi this September.

IITM Delhi 2026 is preparing to turn New Delhi into a major meeting point for travel and tourism businesses from India and international markets, with the three-day exhibition scheduled for 24–26 September. The event comes as India’s travel sector continues to expand its domestic, outbound and inbound opportunities. IITM says its wider exhibition platform has already provided a stage for more than 2,469 exhibitors, 22,000 trade visitors from 39 countries and participants representing 36 Indian states and Union Territories. Meanwhile, IITM says its events attract more than 20,000 trade visitors and over 100,000 end consumers annually, highlighting the scale of its tourism marketplace. ofessionals for a major B2B and B2C marketplace. The event is expected to strengthen connections between Indian buyers and sellers and international tourism businesses, although IITM has not yet published a definitive exhibitor count or country-by-country exhibitor list specifically for the 2026 Delhi edition.

The significance of the event lies in the scale of the wider IITM platform, which the organiser describes as one of India’s largest travel exhibition and trade-show platforms, operating across nine major Indian cities and connecting domestic and international travel businesses with trade visitors and consumers. IITM says its exhibitions have so far provided a platform to more than 2,469 exhibitors and 22,000 trade visitors from 39 countries and 36 Indian states and Union Territories, giving the Delhi edition substantial industry context.

Why IITM Delhi 2026 matters to the travel industry

Delhi occupies a strategically important position in India’s travel economy, serving as a major source market for domestic holidays, international travel, corporate movement, pilgrimage, leisure tourism and outbound tourism, while also functioning as an important gateway for international visitors. IITM’s own description positions the Delhi event as a platform where travel and tourism businesses can engage in both B2B and B2C interactions, making the exhibition relevant to industry buyers as well as consumers.

For exhibitors, the attraction is not simply visibility but access to potential commercial partners, buyers, suppliers and customers in one location, while travel professionals can use the exhibition to examine destinations, products, partnerships and changing tourism demand. IITM says exhibitors can use its events to strengthen existing relationships, establish new contacts, generate sales leads, understand competition and develop their presence within the global travel community.

More than 2,469 exhibitors have participated across the IITM platform

One of the most striking figures associated with IITM is its cumulative exhibitor record, with the organiser stating that its exhibition platform has given more than 2,469 exhibitors an opportunity to participate. However, this number represents IITM’s wider participation history and should not be interpreted as the confirmed number of exhibitors booked for the September 2026 Delhi edition.

The distinction matters because the current official Delhi registration page confirms the dates of the event but does not publish a final exhibitor directory or a specific 2026 Delhi exhibitor total. Consequently, claims that 2,469 exhibitors will attend Delhi this September would overstate the available evidence and confuse a cumulative IITM statistic with an individual event forecast.

International participation gives IITM a global tourism dimension

IITM’s previous participation data demonstrates that the exhibition is not restricted to India’s domestic tourism market, with the organiser reporting trade visitors from 39 countries and participation spanning 36 Indian states and Union Territories. The company’s published brochure also identifies a broad historical international participation base including Australia, Bhutan, Canada, China, France, Greece, Indonesia, Italy, Japan, Malaysia, Maldives, Mauritius, Nepal, New Zealand, Singapore, South Africa, Sri Lanka, Switzerland, Thailand, Turkey, the UK and Vietnam, among others.

Those historical country references show the breadth of destinations associated with the IITM platform, but they should not be treated as a confirmed country list for Delhi 2026 unless the organiser publishes a final edition-specific roster. That distinction is particularly important for travel industry reporting because international participation can change from one city edition to another according to destination marketing priorities, exhibition partnerships and commercial participation.

Tourism boards and travel businesses are at the centre of the show

IITM’s exhibitor ecosystem covers a wide section of the travel economy, including tourism boards, travel agents, tour operators, hotels, resorts, airlines, cruises, DMCs, technology providers and other tourism-related businesses. The organiser also highlights support and participation from state tourism boards, Union Territories, international tourism boards and major Indian travel associations, reinforcing the event’s industry-facing character.

The model creates an environment where destinations can promote new products while travel companies can develop distribution partnerships and consumers can discover holiday opportunities directly. For the tourism industry, that combination is increasingly valuable because travel purchasing decisions are now influenced by destination branding, experiences, connectivity, accommodation, pricing, technology and trusted trade relationships rather than by a single product category.

More than 20,000 trade visitors and 100,000 consumers annually

IITM states that its exhibitions attract more than 20,000 trade visitors and over 100,000 end consumers from India and abroad annually. The organiser says its audience includes travel-trade professionals, business travellers, travel consultants, tour operators, key decision-makers and potential investors from hospitality, leisure and travel sectors, making visitor quality as important as headline attendance.

A separate IITM information page cites 22,000 trade visitors from 39 countries as part of the platform’s participation record, while current third-party event information also references an audience of around 22,000 people for the Delhi event. These figures should be handled as organiser-wide or event-profile indicators rather than a guaranteed final attendance number for IITM Delhi 2026.

Delhi offers a powerful market for international destinations

The Delhi-NCR market gives international destinations access to a large population of outbound travellers, corporate decision-makers, travel agencies and tour operators, while India’s capital also benefits from strong links with government, diplomatic, business and tourism institutions. That makes the city a natural location for an event focused on creating commercial relationships between destinations and travel sellers.

International tourism boards can use the exhibition to introduce destination campaigns, promote seasonal products and communicate new experiences directly to Indian travel professionals. At the same time, Indian tourism businesses can use the event to identify new inbound markets, negotiate partnerships and expand their outbound portfolios, strengthening the two-way flow of tourism business.

The B2B opportunity could be the biggest attraction

For travel professionals, IITM Delhi is fundamentally a networking and business-development opportunity, with the organiser promoting access to potential buyers, suppliers, partners and decision-makers. The B2B structure can help companies move beyond conventional exhibition marketing by turning face-to-face meetings into destination contracts, distribution agreements, group travel opportunities and new tourism packages.

The B2C element adds another layer because consumers can encounter destinations and tourism products directly, allowing exhibitors to build brand recognition while gathering market intelligence. This combination is particularly relevant as travellers increasingly seek personalised experiences, wellness holidays, adventure tourism, cruises, luxury products, cultural journeys and technology-enabled travel services.

What exhibitors can expect to showcase

IITM’s published exhibitor profile covers an unusually broad range of travel products, from tourism organisations and hotels to airlines, rail services, cruise companies, car-rental businesses, travel agents, tour operators, DMCs, technology companies, online travel portals, MICE operators and adventure tourism providers. The platform also accommodates specialist areas such as medical tourism, wellness, eco-tourism and other experience-led segments.

That diversity means IITM Delhi 2026 could provide a useful snapshot of how the travel industry is repositioning itself around changing consumer demand. Rather than concentrating solely on conventional sightseeing holidays, the exhibition is structured to represent a much wider tourism economy spanning accommodation, transportation, experiences, technology, destination marketing and business travel.

Why the event could matter beyond three days

The commercial importance of a travel exhibition is rarely limited to the dates printed on the event calendar because meetings conducted during the exhibition can lead to partnerships and bookings months later. IITM’s stated focus on strengthening business relationships, generating new leads and developing international contacts means the event could have an influence on travel distribution well beyond September.

For destinations competing for Indian travellers, the timing is also strategically useful because tourism marketing increasingly depends on sustained engagement with travel sellers rather than one-off advertising campaigns. An effective trade exhibition can place destinations directly in front of professionals who influence where consumers travel, which products they purchase and how those journeys are packaged.

What is confirmed — and what is not

The confirmed information is straightforward: IITM Delhi 2026 is scheduled for 24–26 September 2026 in New Delhi, and the organiser is actively accepting exhibitor registration for its Delhi edition.

What remains unconfirmed is equally important: IITM has not publicly released a final Delhi 2026 exhibitor list, a definitive number of exhibitors, or a final country-by-country breakdown for the September edition. Therefore, the organiser’s published figures of 2,469-plus exhibitors, 22,000 trade visitors and 39 countries should be described as broader IITM participation figures rather than as guaranteed Delhi 2026 totals.

Anup Kumar Keshan highlights the wider opportunity

“IITM Delhi 2026 arrives at an important moment for India’s travel and tourism industry, because the market is becoming increasingly influential across domestic, inbound and outbound travel. The value of this exhibition goes beyond the number of stands or visitors; it is about creating meaningful connections between destinations, travel professionals, hospitality businesses and consumers. Delhi provides an exceptional marketplace for those conversations because it brings together a powerful travel-trade ecosystem and one of India’s most important tourism demand centres. For international destinations, the event offers an opportunity to understand Indian travellers more closely, while Indian tourism businesses can discover new partnerships and products. We see this as a positive platform for stronger collaboration, innovation, visibility and sustainable growth across the global travel and tourism community.” — Anup Kumar Keshan, Editor-in-Chief, Travel And Tour World

IITM Delhi 2026 could become a major tourism networking moment

The strongest case for IITM Delhi 2026 is therefore not a single attendance number but the breadth of the travel ecosystem that the event is designed to connect. With IITM reporting more than two decades of experience, a cumulative participation record of more than 2,469 exhibitors, trade visitors from 39 countries and representation from 36 Indian states and Union Territories, the platform has established a substantial foundation for industry engagement.

The September edition could consequently become an important meeting point for destinations seeking Indian travellers, Indian companies searching for international opportunities and tourism businesses looking for new partnerships. If participation continues to reflect IITM’s established international reach, Delhi will once again place travel and tourism at the centre of a high-value industry conversation.

The reason IITM Delhi 2026 matters is simple: India’s travel and tourism market is becoming an increasingly important source of international demand, while destinations and travel companies need stronger direct connections with Indian buyers. IITM provides that bridge through a B2B and B2C exhibition model covering tourism boards, hotels, airlines, cruises, tour operators, DMCs, technology and specialist travel products. The answer is therefore not simply a bigger exhibition, but a stronger marketplace for partnerships, destination promotion and business development. Its scale is supported by IITM’s record of more than 2,469 exhibitors and 22,000 trade visitors from 39 countries across its wider exhibition platform.

Vietnam, Malaysia and more nations are adding an international dimension to IITM Delhi 2026 as destinations compete for greater visibility in India’s expanding travel and tourism market. The exhibition creates a direct meeting point between international tourism stakeholders and Indian travel professionals, helping nations promote destinations, develop partnerships and reach potential travellers. IITM’s wider platform has previously attracted participation from numerous international markets, demonstrating the growing importance of India to global tourism strategies. However, the final country-by-country exhibitor list for IITM Delhi 2026 has not yet been publicly confirmed, so historical participation should not be presented as a definitive September roster. Even so, the presence of international destinations such as Vietnam and Malaysia highlights the commercial opportunity surrounding the event. Ultimately, IITM Delhi 2026 could strengthen destination marketing, outbound travel partnerships and tourism cooperation while giving Indian buyers greater access to an increasingly diverse international travel marketplace.

Frequently Asked Questions

When is IITM Delhi 2026?

IITM Delhi 2026 is scheduled for 24–26 September 2026 in New Delhi, India, according to the organiser’s official registration page.

How many exhibitors will attend IITM Delhi 2026?

A final Delhi-specific exhibitor count has not been publicly confirmed by IITM, although the organiser says its wider exhibition platform has provided a platform to more than 2,469 exhibitors.

How many countries are represented at IITM?

IITM says its exhibitions have attracted trade visitors from 39 countries, while its historical participation material lists numerous international destinations. This does not confirm that 39 countries will exhibit specifically at the September 2026 Delhi edition.

How many visitors does IITM attract?

IITM says it attracts more than 20,000 trade visitors and over 100,000 end consumers annually across its exhibition platform. The organiser also cites 22,000 trade visitors in its wider participation statistics.

Who should attend IITM Delhi?

Travel agents, tour operators, tourism boards, DMCs, hotels, resorts, airlines, cruise companies, technology providers, MICE professionals, corporate travel buyers and consumers interested in travel products can all benefit from the exhibition.

Is IITM Delhi a B2B or B2C event?

It is both. IITM describes its exhibitions as B2B and B2C travel and tourism platforms, allowing industry professionals to conduct business while consumers explore travel products and destinations.

Where can visitors register?

The official IITM Delhi 2026 registration page is available through the organiser’s website.

Conclusive summary

IITM Delhi 2026 is shaping up as an important September meeting point for India’s travel and tourism industry, with the exhibition scheduled for 24–26 September in New Delhi. Its importance comes from IITM’s established national and international network, rather than from an unverified event-specific exhibitor figure. The organiser says its platform has already hosted more than 2,469 exhibitors and 22,000 trade visitors from 39 countries and 36 Indian states and Union Territories, while annual attendance is described as exceeding 20,000 trade visitors and 100,000 consumers.

For destinations, airlines, hotels, tour operators, DMCs, technology companies and tourism boards, Delhi offers access to a major Indian travel market and a broad professional audience. The event’s B2B and B2C structure could therefore support business development, destination promotion, consumer engagement and international tourism partnerships. However, the final Delhi 2026 exhibitor count and country list remain unconfirmed, so those figures should not be overstated. The clearest story is the opportunity: IITM is bringing travel businesses together at a time when India’s tourism market is becoming increasingly important to the global industry.