Oetker Collection Expands Executive Leadership as Virginie Saint-Laurent Takes on People, Culture and Sustainability

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Virginie Saint-Laurent has been promoted to Chief People & Culture Officer at Oetker Collection, expanding her leadership responsibilities as the hospitality group enters a new phase of growth across its portfolio of Masterpiece Hotels. Saint-Laurent will continue serving on the Executive Committee while taking responsibility for the Group’s global People & Culture function and strategy, alongside an expanded mandate covering sustainability. During 15 years with Oetker Hotels, she has played an important role in shaping the company’s culture and supporting its development through significant periods of organisational change. Her expanded responsibilities will focus on developing the leadership and talent required to support the Group’s ambitions while maintaining the closeness, individuality and strong sense of belonging associated with its culture. Sustainability will also become part of her executive remit as Oetker Hotels continues to grow. The appointment places people, culture and sustainability within a broader senior leadership framework as the Collection develops its portfolio of Masterpiece Hotels. The Group operates luxury hotels and villas across Europe, the United Kingdom, Brazil and the Caribbean, with individual properties positioned around distinctive destinations, hospitality and a strong sense of identity. Saint-Laurent’s expanded role is therefore centred on supporting organisational growth while preserving the cultural characteristics that have long shaped the Collection.

What position has Virginie Saint-Laurent taken?

Virginie Saint-Laurent has been promoted to Chief People & Culture Officer at Oetker Collection. She will continue serving on the Executive Committee as her responsibilities are expanded.

The appointment gives her responsibility for the Group’s global People & Culture function and strategy, together with sustainability.

How long has Saint-Laurent worked with Oetker Hotels?

Saint-Laurent has spent 15 years with Oetker Hotels, during which she has contributed to the development of the company’s culture and supported its organisational evolution.

Her tenure has included periods described as important stages in the company’s development, during which leadership and organisational resilience have been required.

What will her expanded responsibilities include?

The expanded role will cover People & Culture and Sustainability. Global people strategy will continue to be led by Saint-Laurent, while sustainability will now form part of her responsibilities.

Leadership and talent development will remain central as the Group continues its growth.

What is the focus on leadership and talent?

Oetker Collection’s growth will require continued development of leadership and talent across its organisation. Saint-Laurent will focus on supporting the people and capabilities required to meet the Group’s ambitions.

At the same time, attention will be given to maintaining the cultural characteristics associated with the Collection.

Which cultural values will be maintained?

The Group’s culture has been associated with closeness, individuality and a strong sense of belonging. These characteristics will remain important as the organisation expands.

Saint-Laurent’s mandate will therefore involve balancing organisational growth with the preservation of the culture that has distinguished Oetker Collection.

Which areas will be covered?

Why is sustainability part of the role?

Sustainability has been added to Saint-Laurent’s expanded responsibilities as Oetker Hotels enters a new period of growth. The inclusion of sustainability alongside People & Culture places organisational development and responsible business considerations within the same senior leadership remit.

What is Oetker Collection’s portfolio?

Oetker Collection operates a portfolio of Masterpiece Hotels and villas across Europe, the United Kingdom, Brazil and the Caribbean.

The properties are located in prominent destinations and are positioned around individual identities, distinctive hospitality experiences and a strong connection with their respective locations.

How will culture support future growth?

The development of leadership and talent will be used to support the Group’s future ambitions while maintaining its established cultural identity.

The approach will focus on ensuring that organisational expansion does not weaken the sense of belonging and individuality associated with Oetker Collection.

What does the promotion mean for Oetker Collection?

The promotion strengthens the Group’s senior leadership structure by expanding responsibility for people, culture and sustainability. Saint-Laurent’s 15-year history with Oetker Hotels provides continuity as the Collection enters another phase of development.

Her continued presence on the Executive Committee will also maintain her involvement in wider organisational leadership.

What happens next?

Saint-Laurent will continue leading the global People & Culture function while assuming responsibility for sustainability. Leadership development, talent strategy and cultural continuity will remain central to her expanded role.

As Oetker Collection grows its Masterpiece Hotels portfolio, her responsibilities will support the organisational capabilities required for continued development while maintaining the cultural characteristics associated with the Group.