Hong Kong Luxury Tourism Gets a Boost as Kim Jones Plans First Global Flagship at Central Yards in 2027

Hong Kong luxury tourism gets a boost as Kim Jones plans his first global flagship at Central Yards in 2027. The British fashion designer’s new label will establish its inaugural retail destination overlooking Victoria Harbour, strengthening Hong Kong’s luxury shopping appeal and supporting the city’s evolving tourism and cultural landscape.

Kim Jones Chooses Hong Kong for First Global Flagship

Hong Kong is preparing to welcome a new addition to its luxury retail landscape, with British fashion designer Kim Jones OBE selecting Central Yards for the first global flagship of his newly established label, KIM JONES.

Henderson Land Development Company Limited announced the agreement on 13 October 2026, confirming that the flagship will open in 2027 as part of the first phase of its Central Yards development.

The decision represents an important step for the designer’s independent fashion venture while reinforcing Hong Kong’s position as an international destination for luxury shopping, creative industries and cultural tourism.

Kim Jones, known for connecting contemporary street culture with high fashion, has maintained a longstanding relationship with Hong Kong. His choice of location reflects the city’s international character and established luxury retail market.

A 4,000-Square-Foot Luxury Fashion Destination Overlooking Victoria Harbour

The new KIM JONES flagship will occupy approximately 4,000 square feet across two levels within one of Central Yards’ five signature duplex concept maisons.

Overlooking Victoria Harbour, the retail space will incorporate open terraces, internal staircases and entrances connecting indoor and outdoor environments.

These architectural features will allow the designer to develop a distinctive shopping experience that reflects the identity and creative direction of his new label.

Jones said his interest in the relationship between fashion, art and architecture influenced the decision to establish the flagship at Central Yards.

The store will provide an opportunity to explore those creative connections within a new retail setting.

Central Yards Plans 100 Retail Concepts and Dining Experiences

Central Yards Phase One will introduce approximately 300,000 square feet of retail space, accommodating around 100 curated brands and concepts across fashion, lifestyle and dining.

The development aims to attract international visitors seeking experiences beyond conventional shopping centres.

Its retail environment will extend from the Ground Floor to Level Three, with pedestrian promenades connecting different commercial and leisure spaces.

Design studio AL_A has developed architectural concepts inspired by Victoria Harbour and the natural landscape.

The interiors will reflect themes of sea, land and sky, incorporating sculptural features, greenery-inspired ceilings and a central atrium designed to introduce an impression of the open sky.

These elements are intended to create a more immersive environment for shoppers, diners and visitors.

Hong Kong Harbourfront Development Strengthens Tourism Connectivity

Connectivity forms an important part of the Central Yards development strategy.

Inspired by the concept of The Bridge, the project will connect major areas of Central, including IFC Mall and the harbourfront.

The pedestrian-focused design aims to make movement between retail, cultural and public spaces easier for residents and international travellers.

For visitors exploring Hong Kong, these connections could encourage longer stays around the waterfront and support spending across shopping, restaurants and leisure attractions.

The project also reflects a wider shift towards mixed-use destinations where retail is combined with architecture, entertainment and cultural experiences.

Cultural Events and Theatre to Expand Visitor Experiences

Beyond luxury shopping, Central Yards will introduce cultural and community facilities intended to broaden its appeal.

Plans include a private theatre designed for Broadway-calibre productions and twelve outdoor event spaces.

These venues are expected to accommodate cultural markets, seasonal festivals, pop-up retail activities and community programmes.

The combination of fashion, gastronomy, performance and public spaces could help establish Central Yards as a destination for visitors throughout the day and evening.

Such facilities may also create opportunities for tourism businesses to develop shopping, dining and cultural itineraries around the harbourfront.

“The arrival of Kim Jones at Central Yards highlights Hong Kong’s continuing appeal as a global luxury tourism destination. By bringing together international fashion, waterfront architecture, cultural experiences and premium shopping, this development creates valuable opportunities to attract discerning travellers while strengthening the city’s position within Asia’s competitive tourism market.”— Anup Kumar Keshan, Founder and Editor-in-Chief, Travel And Tour World

Henderson Land Targets 2027 Opening With Further Expansion in 2032

Henderson Land Chairman Dr Martin Lee Ka-shing described Central Yards as a long-term commitment to Hong Kong’s development.

He highlighted the project’s ambition to combine sustainability, cultural engagement and contemporary luxury within an interconnected urban district.

The development’s first phase is scheduled to open in 2027, with the second phase planned for 2032.

The KIM JONES flagship will become one of its early international luxury attractions.

For Hong Kong’s tourism industry, the project offers another opportunity to strengthen the city’s appeal to fashion-conscious travellers and visitors seeking integrated cultural and retail experiences.

The arrival of Kim Jones at Central Yards marks a significant development for Hong Kong’s luxury retail and tourism landscape. With its 2027 opening, waterfront setting, cultural attractions and international fashion presence, the project could strengthen visitor experiences while supporting the city’s position as a leading Asian shopping destination.