A Huge Hotel Expansion Is Building Momentum, but the Next Five Years Could Change the Market

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A Huge Hotel Expansion Is Building Momentum, but the Next Five Years Could Change the Market. The reason is scale. A Huge Hotel Expansion Is Building Momentum, but the Next Five Years Could Change the Market as new resorts, residences and lifestyle brands spread across more regions. Growth is moving into mountains, beaches, cities and wellness destinations. Meanwhile, hotel groups are targeting both luxury travellers and wider lifestyle markets. New projects in Asia, the Middle East, Africa, Europe and the Americas show how fast the map is changing. Therefore, the next phase could reshape where travellers stay and how investors build hospitality.

Anantara Trojena Resort Brings Luxury Hospitality to NEOM’s Mountains

Anantara’s current official website lists Anantara Trojena Resort for opening in 2030. The property will sit beside the mountain lake at Trojena in north-west Saudi Arabia, close to the Gulf’s planned first outdoor ski resort.

The resort will contain 270 rooms and pool villas, along with luxury bubble tents. Guests will have access to two speciality restaurants, a high-tea lounge and rooftop café.

Wellness will form another major part of the experience. An Anantara Spa, fitness centre and sports pavilion are planned, while an infinity pool will overlook the mountains and lake. Families will have dedicated kids’ and teens’ clubs. The property will also include meeting and event facilities, a stargazing deck and an outdoor cinema.

The location makes this a particularly unusual Anantara project. Instead of another tropical beach resort, Trojena puts the brand into a high-altitude mountain environment built around outdoor recreation and luxury tourism.

Anantara’s Pipeline Is Becoming Increasingly Global

Anantara’s official development portfolio now stretches across multiple continents. The brand’s new-project pipeline identifies future properties not only in its established Asian markets but also in Saudi Arabia, Brazil, Argentina, the United States and Turks and Caicos.

Some projects already have firm opening targets, while others remain under development without a final public opening date.

India Becomes a Bigger Part of Anantara’s Growth Strategy

India represents an important new growth market.

Minor Hotels has confirmed Anantara Zanti Coorg Resort, scheduled for 2028. The 69-key property will be near Madikeri in Karnataka’s Western Ghats. It will feature four dining outlets, an Anantara Spa, fitness studio, swimming pool and event facilities.

A second development takes Anantara into a very different segment. Anantara Kolkata Hotel is planned for 2032 at World Trade Center Salt Lake Kolkata. The 170-key hotel will combine luxury accommodation with restaurants, wellness facilities, a swimming pool and meeting infrastructure.

The two projects show Anantara targeting both India’s nature-led leisure market and its major urban centres.

Zanzibar Strengthens Anantara’s Indian Ocean Presence

Africa is another area of expansion.

Anantara Zanzibar Resort & Residences is scheduled for 2027 and will bring 181 keys to Zanzibar. The development will include suites, a presidential villa, private-pool sea-view villas, apartments and penthouses.

Six restaurants and bars are planned, alongside wellness and leisure facilities.

For tourism, the development strengthens Anantara’s presence around the Indian Ocean, where the brand already has a substantial resort identity through destinations including the Maldives, Seychelles, Mozambique and Sri Lanka.

Brazil Opens a New Growth Corridor in the Americas

Anantara is also pushing further into Latin America.

Its official website lists Anantara Preá Ceará Resort for 2028. The development will occupy a 52,000-square-metre beachfront site and contain 60 rooms and suites plus 25 residences.

Its location near Preá and Jericoacoara gives the resort a clear adventure-tourism angle. This part of Ceará is particularly associated with beaches, wind sports and kitesurfing. The resort will be around 15 minutes from Jericoacoara Airport.

Anantara’s official pipeline also identifies future projects in Bahia in Brazil and Ushuaia in Argentine Patagonia, showing that South America is becoming a larger part of the brand’s development map.

Middle East Expansion Extends Beyond Trojena

Saudi Arabia is only one part of Anantara’s Middle Eastern growth.

In the UAE, Anantara Sharjah Resort is planned with 110 rooms and suites and 128 branded residences. The development will sit on Al Heerah Beach and include restaurants, an Anantara Spa, gym and infinity pool.

Oman will gain Anantara Bandar Al Khairan Resort, a 121-key coastal property comprising 51 rooms, 46 chalets and 24 villas. Plans also include five restaurants and bars, swimming pools, children’s facilities, meeting spaces and a helipad.

These projects complement Anantara’s existing Middle Eastern resorts across destinations including Abu Dhabi, Dubai, Ras Al Khaimah, Doha and Oman.

Mohamad Ali Sits Down with Amir Golbarg at FHS Saudi as Minor Hotels Targets Major Middle East and Africa Expansion

I am Mohamad Ali from TTW. The pleasure to meet one of the large living B2B travel in the world. We have 20 millions of view in this company. I have some question for you. You COO for Middle East Africa for Minor Hotel Group. Okay. The first question Amir, thank you for your sitting down with Travel and Tower World at FHS Saudi. How has your experience of FHS Saudi 2026 been so far and what are the primary conversation of our trends dimension your day here in real? I mean the highlight is obviously you the dynamics of the business and the industry here you know FHS really is is a melting pot of bringing everybody together investors government public sector operators everybody comes together and I think for me really this represents what Saudi’s transformation is which is really the tourism 2030 vision is the vision of his highness and really us being part of that and which we have been both as sponsors as speakers as panelists is just a testament to And for us really the key priorities for for this FHS Saudi is that we’re launching and signing a number of hotels which we’ll be doing this afternoon and there’s more to follow. So we’re announcing deals in the kingdom. We’re doing big collaborations both with public and private sector and we’re really showcasing our brand and our brands represent destination developments and Saudi beyond the key cities of Riyad the holy cities has so many new offerings which goes into our core DNA of destination building. Okay. Congratulation on stepping into your hope for the region this year as you take the operations. What are your disease strategies threats perities across the Middle East and Africa? I mean the biggest priority which which actually hasn’t changed but now I’ve just elevated my scope is really the growth of the region. My job is to create jobs is to build the region. Whilst I have I’m blessed I have a big vertical of teams. I have a team in Joberg. We have now a team and a setup in in Egypt. We have a team in Dubai, Riyad and obviously is a growing region as well. So we’ve created a number of substructures have offices in multiple regions but more importantly my aim is to take our portfolio if I’m currently between Africa and Middle East 54 hotels for our ilana collection added on but my goal is over the next 5 years I want to grow this up to 200 plus hotels. So our goal is that we’re looking at how we considered a kegger growth. So our growth as a company is based on a compounded uh growth and and with that I see this region as being instrumental for the company.

China and Europe Add Mountain, Wellness and Resort Growth

China is becoming another important development market.

Future properties include Anantara Shaoxing Resort and Anantara Xiling Snow Mountain Chengdu Resort. The latter will bring the brand into a destination associated with skiing, hiking and mountain tourism.

Anantara’s official pipeline also lists projects at Clear Water Bay in Sanya and Thousand Island Lake, further widening its Chinese leisure footprint.

Europe is expanding too. Anantara Adriatic Istria Resort in Croatia will strengthen the brand’s Mediterranean resort offering, complementing existing Anantara properties in destinations including Italy, Spain, France, Austria, Hungary, Ireland and the Netherlands.

Anantara’s Expansion Moves Luxury Tourism Into New Landscapes

The significance of Anantara’s expansion lies in its geographic and experiential diversity.

Trojena introduces mountain and potential ski tourism. Coorg brings forests and wellness. Zanzibar and Ceará provide tropical coastlines. Croatia combines beaches and golf. Kolkata adds major-city hospitality.

Meanwhile, Anantara’s official pipeline also identifies future projects in Miami, Turks and Caicos, Bali, Portugal, Patagonia and additional Chinese destinations.

Anantara Trojena Resort therefore represents only one part of a much larger strategy. As the pipeline develops, Anantara is positioning itself across an increasingly diverse map of global luxury travel from Saudi Arabian mountains and Indian forests to Caribbean beaches, South American coastlines and major international cities.

A Huge Hotel Expansion Is Building Momentum, but the Next Five Years Could Change the Market. The cause is clear. Hospitality groups are expanding into new destinations, mixing hotels with branded residences, wellness, nature and lifestyle concepts. This creates more choice for travellers and more development options for investors. A Huge Hotel Expansion Is Building Momentum, but the Next Five Years Could Change the Market because growth is no longer limited to established luxury cities or beach resorts.