Vietnam’s The Anam Foundation Ignites a Billion-VND Green Revolution That Is Transforming Communities, Supercharging Sustainable Travel and Redefining Tourism for Generations

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

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July 23, 2026 5:49 PM

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The Anam Foundation has announced a long-term commitment to invest one billion VND annually in tree planting across Vietnam, focusing on schools, neighbourhoods and public spaces to improve community wellbeing, environmental sustainability and support the country’s growing travel and tourism sector.

The Anam Foundation Launches a Landmark Green Initiative

The Anam Foundation has unveiled an ambitious environmental programme that will invest one billion VND every year into tree planting projects across Vietnam, reinforcing its long-term commitment to community wellbeing, sustainability and responsible development. The initiative, named Anam Green Life, aims to transform schools, neighbourhoods and public spaces into greener environments while supporting healthier lifestyles and creating attractive surroundings that benefit residents as well as the nation’s expanding travel and tourism industries.

Rather than focusing solely on carbon offsetting, the programme has been designed to deliver meaningful improvements where trees will directly enhance everyday life for local communities. By working alongside local authorities, the Foundation intends to identify areas with limited greenery and introduce carefully selected tree planting projects that provide shade, improve air quality, beautify urban spaces and encourage sustainable tourism development across Vietnam.

Why This Initiative Stands Apart

Many environmental projects concentrate primarily on increasing forest cover or reducing emissions, yet The Anam Foundation has adopted a people-first approach that places community wellbeing at the centre of every decision. The programme seeks to ensure every tree delivers lasting value by improving public spaces where children study, families gather and visitors experience local communities during their travel journeys.

This strategy reflects a broader understanding that greener destinations create healthier environments while simultaneously making cities and neighbourhoods more attractive to both domestic and international tourism markets. Beautiful public spaces increasingly influence visitor experiences, making environmental investments an important contributor to destination competitiveness and sustainable travel growth.

Initial Projects Begin Near The Anam Resorts

The first phase of Anam Green Life will focus on communities surrounding The Anam Cam Ranh and The Anam Mui Ne before gradually expanding into other regions across Vietnam. These locations have been selected because they represent communities closely connected to The Anam Group’s hospitality operations, allowing the Foundation to deliver measurable improvements while strengthening local partnerships.

As the initiative grows, the Foundation expects the programme to become a long-term model demonstrating how hospitality businesses can contribute beyond their resort boundaries. Such collaborations increasingly play an important role in modern tourism, where visitors value destinations that actively protect local communities and the environment while encouraging responsible travel experiences.

A Vision Rooted in Community Responsibility

The Anam Foundation was established by The Anam Group founder and chairman Mr Pham Van Hien to ensure the company’s success creates meaningful and lasting benefits for surrounding communities. According to Mr Hien, the group’s lush tropical landscapes have always reflected its belief that greenery contributes to both beauty and wellbeing, making the expansion of that philosophy into neighbouring communities a natural progression.

Mr Hien emphasised that the Foundation will carefully select planting locations where trees genuinely improve people’s daily lives instead of simply filling available spaces. Whether creating cooler school playgrounds, providing shade in public gathering areas or enhancing neighbourhood streetscapes, every project has been designed to produce measurable social, environmental and tourism benefits.

Building on Existing Community Projects

The announcement follows several successful community initiatives already completed by The Anam Foundation, demonstrating that the organisation’s mission extends well beyond environmental conservation. Most recently, the Foundation completed and donated two new homes to disadvantaged families in Cam Lam, close to The Anam Cam Ranh, providing safer and more comfortable living conditions for vulnerable residents.

One project supported Mrs Truong Thi Loi by renovating her ageing home with an investment of VND 90 million after years of exposure to flooding, strong winds and deteriorating conditions. The Foundation also invested VND 150 million to build a new home for Mr Nguyen Thanh Nhan, a technical employee at The Anam Cam Ranh who has been raising four children alone following the loss of his wife, further demonstrating its commitment to social responsibility alongside environmental sustainability.

Sustainability Extends Beyond Tree Planting

The Anam Group has already implemented a broad range of sustainability measures across its resort operations, making the new initiative a natural extension of its environmental strategy. Existing programmes include extensive tropical landscaping, rainwater harvesting systems, solar power adoption, environmentally responsible operational practices and continuous efforts to reduce single-use plastics throughout its properties.

These initiatives collectively strengthen Vietnam’s position as a destination embracing sustainable travel and responsible tourism, aligning with growing international demand for environmentally conscious hospitality experiences. As travellers increasingly seek destinations committed to protecting natural resources, projects like Anam Green Life contribute to enhancing both community resilience and visitor confidence.

Long-Term Investment in Vietnam’s Future

The Anam Group contributes a percentage of its annual profits directly to The Anam Foundation, ensuring continuous funding for community development, disaster relief, environmental programmes, staff welfare and charitable initiatives. This long-term financial commitment provides stability for future projects while enabling the Foundation to expand its positive impact across Vietnam year after year.

The annual investment of one billion VND reflects a vision extending beyond corporate responsibility into meaningful nation-building, where stronger communities, healthier environments and sustainable tourism development work together to create lasting economic and social benefits. As Vietnam continues strengthening its reputation as a leading travel destination, initiatives like Anam Green Life demonstrate how the hospitality sector can become an active partner in shaping a greener and more prosperous future.

Comment by Vedika Keshan, Associate Editor, Travel And Tour World

“The Anam Foundation’s decision to invest one billion VND every year into community-focused tree planting represents exactly the kind of long-term leadership the global travel and tourism industry needs today. Sustainable tourism is no longer limited to reducing environmental impact within hotel boundaries; it is about improving the lives of local communities while protecting natural resources for future generations. By prioritising schools, neighbourhoods and public spaces instead of symbolic tree planting campaigns, The Anam Foundation is creating meaningful social value that visitors can genuinely experience. This initiative demonstrates how responsible hospitality can become a catalyst for stronger destinations, healthier communities and a more resilient tourism economy across Vietnam.”

Frequently Asked Questions

What is Anam Green Life?

It is The Anam Foundation’s long-term tree planting programme that will invest one billion VND annually to create greener communities throughout Vietnam.

Where will the first projects take place?

The first tree planting projects will begin around The Anam Cam Ranh and The Anam Mui Ne before expanding nationwide.

How is this initiative different from other tree planting programmes?

The programme prioritises locations where trees deliver the greatest social benefits, including schools, neighbourhoods and public spaces, rather than focusing only on carbon offsetting.

How is The Anam Foundation funded?

The Anam Group contributes a percentage of its annual profits to the Foundation, supporting environmental, community development, disaster relief and charitable programmes.

Why is this important for travel and tourism?

Greener communities create healthier, more attractive destinations that enhance visitor experiences, strengthen sustainable travel, support responsible tourism and improve the long-term appeal of Vietnam as a global destination.