Romania Teams Up With Bulgaria, Greece, Hungary, and Austria in Supercharging Eastern Europe Tourism Surge With Full Land Border Schengen Integration, Cementing Bucharest and Sofia As Emerging High-Growth Travel Power Nexuses - Travel And Tour World

Romania Teams Up With Bulgaria, Greece, Hungary, and Austria in Supercharging Eastern Europe Tourism Surge With Full Land Border Schengen Integration, Cementing Bucharest and Sofia As Emerging High-Growth Travel Power Nexuses

Shreya Saha Written by Shreya Saha

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21 mins to read
Schengen tourismImage generated with Ai

Romania Teams Up With Bulgaria, Greece, Hungary, and Austria in supercharging Eastern Europe tourism surge with full Land Border Schengen Integration, cementing Bucharest and Sofia as emerging high-growth travel power nexuses. The development has been driven by full land border Schengen integration, which has strengthened regional mobility across Eastern Europe and accelerated tourism surge patterns between Romania, Bulgaria, Greece, Hungary and Austria. This alignment is cementing Bucharest and Sofia as emerging high-growth travel power nexuses, supported by improved transport corridors, cross-border rail upgrades, and coordinated aviation expansion strategies that enhance connectivity, reduce transit friction, and increase visitor flows across the region. These changes are expected to reshape regional tourism demand, streamline land border movement, and reinforce long-term economic integration, positioning the participating countries as a unified travel bloc within Europe’s evolving Schengen landscape and supporting sustained growth in both leisure and business travel markets over the coming operational transition phase

Romania as Schengen Gateway in Europe

Romania has been transformed into one of the most strategically important gateways in the enlarged Schengen Area. With land border controls removed from January 1, 2025, the country has been moved from a controlled frontier position into a more fluid European mobility framework. This change followed the earlier lifting of air and maritime border checks on March 31, 2024, when operational readiness had already been tested through airports and seaports.

The final political clearance was secured during the Justice and Home Affairs Council meeting on December 12, 2024, under the Hungarian Presidency of the Council of the European Union. This decision was made possible after Austria’s long-standing veto was resolved during the ministerial summit held in Budapest on November 22, 2024. At that meeting, Romania, Bulgaria, Austria and Hungary were brought into a shared operational and security framework.

The impact on Romania has been substantial. Systematic checks at the Hungarian-Romanian border have been abolished. A risk-based system has been introduced instead. As a result, the number of active unrestricted road crossing points between Hungary and Romania has been expanded from twelve to twenty-two. For local communities, regional travellers and hauliers, this has meant shorter routes, fewer delays and stronger integration with the European Single Market.

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Before full accession, heavy goods vehicles had often faced delays of eight to sixteen hours at the Hungarian-Romanian border. Once systematic controls were removed, physical border queues were sharply reduced. Transit friction was cut. Detour distances for regional travellers were lowered from around thirty-seven kilometres to less than twenty kilometres. For daily commuters, small businesses, exporters and tourism operators, this has created a more practical and connected borderland economy.

Romania’s domestic tourism pattern has also been placed under a new lens. Eurostat data for 2024 showed that Romania had one of the lowest personal tourism participation rates in the European Union, at about 27.7 to 28 per cent of residents aged fifteen or older. However, the country also recorded the highest year-on-year increase in tourism participation in the EU, with a 30.5 per cent rise. This suggests that a large domestic market is still being unlocked.

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Tourism in Romania remains highly domestic. Only 10.4 per cent of total trips taken by residents involved travel abroad. This has made internal connectivity especially important. The removal of land border controls has therefore not only helped international traffic. It has also supported domestic travel circuits, regional city breaks and easier movement between border counties.

Romania’s Sud-Est coastal region remains one of the most seasonal tourism areas in the European Union. Around 66.0 per cent of annual tourist nights there were concentrated in July and August. By contrast, Bucharest-Ilfov showed far greater resilience. Its busiest month was October, and the top two months accounted for only 19 per cent of annual tourist nights. This contrast has underlined the need for stronger year-round transport, diversified tourism products and better access to inland and capital-region destinations.

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Bulgaria Gains Schengen Access And Tourism Growth

Bulgaria has been placed at the heart of the Schengen expansion because its land borders, external EU frontier role and Black Sea tourism economy are all being reshaped at once. From January 1, 2025, systematic checks at the Romanian-Bulgarian frontier were removed. This change has allowed Bulgaria to become more deeply integrated with Romania, Hungary, Greece and wider European transport systems.

Austria’s concerns over irregular migration along the Western Balkan and Eastern Mediterranean routes were addressed through a package of security commitments. Frontex deployment along the Bulgarian-Turkish border was tripled. Border surveillance between Romania and Bulgaria was strengthened. Additional surveillance was also applied across the Romania-Hungary-Serbia frontier. Austrian document experts were deployed directly to Bulgarian and Romanian airports, while joint police and military operations were expanded.

A joint contingent of more than one hundred Hungarian, Romanian and Austrian personnel was deployed to secure the border between Bulgaria and Turkey. This arrangement showed that Bulgaria’s entry into the land-border Schengen regime was not treated only as a mobility reform. It was also treated as a security and external border management project.

For Bulgaria’s transport economy, the benefits have been considerable. Before full accession, heavy commercial vehicles had often faced delays of twenty to thirty hours at the Romanian-Bulgarian border. After the removal of systematic checks, these delays were significantly reduced. Logistics costs were expected to fall across regional supply chains, with wider savings of EUR 2 billion to EUR 3 billion identified for transport operators and small and medium-sized enterprises.

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Bulgaria’s tourism sector has also been strengthened by easier access. Romanian travellers remain one of the most important sources of inbound tourism for Bulgaria. In 2025, Romania provided 984,092 arrivals, an 8.5 per cent increase year on year and 51.2 per cent above 2019 levels. This reinforced Bulgaria’s role as a nearby leisure, coastal and cross-border travel destination.

Other source markets have also shown important movement. German arrivals increased by 24.3 per cent in 2025 to 306,537 check-ins. Polish arrivals declined slightly by 1.2 per cent in 2025 but surged by 61.3 per cent in the January to March period of 2026. Turkish tourism also gained momentum after the European Union’s July 15, 2025 decision to introduce a facilitated cascade Schengen visa regime for Turkish citizens. Under this system, regular travellers could obtain multiple-entry visas valid for up to five years. Between January and May 2025, Turkish tourist arrivals in Bulgaria rose by 61.6 per cent year on year, reaching more than 110,000 visits.

Bulgaria’s coastal appeal has been supported by strong environmental indicators. According to European Environment Agency data for 2026, 96.9 per cent of Bulgaria’s bathing sites were rated excellent. This placed Bulgaria third in the European Union, behind Cyprus at 100 per cent and Greece at 97.1 per cent, and ahead of Austria and Croatia. For the Black Sea tourism economy, this ranking has become a significant competitive advantage.

Bulgaria’s planned Eurozone entry has also created operational preparation across tourism and retail institutions. Dual BGN and EUR pricing strategies have been introduced to support a smooth transition. This has been especially relevant for international visitors, hotels, transport providers and cross-border retail networks.

Greece Links Romania, Bulgaria Via Black Sea Corridor

Greece has been placed in a stronger strategic position through the creation of the Black Sea-Aegean Sea Corridor Platform. This framework was established to connect Greek Aegean ports with Bulgaria, Romania and the wider Central European market. On December 3, 2025, the Memorandum of Understanding for the corridor platform was signed in Brussels under the hosting of the European Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas.

The platform was signed by Bulgarian Deputy Prime Minister Grozdan Karadjov, Greek Infrastructure and Transport Minister Konstantinos Kyranakis and Romanian State Secretary for Transport Ionut Cristian Savoiu. It was also supported by European Investment Bank Vice-President Marek Mora. Through this arrangement, Greece, Bulgaria and Romania have been drawn into a coordinated infrastructure programme intended to modernise the wider regional transport network.

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Three major axes have been placed at the core of the Black Sea-Aegean Sea Corridor Platform. The Western Axis connects Athens, Thessaloniki, Promachonas, Kulata, Sofia, Vidin, Calafat, Craiova and Bucharest. This route links the Aegean coast with the Romanian capital and creates a stronger channel into Central Europe.

The Central Axis has been designed to run from Thessaloniki and Alexandroupolis through Svilengrad and Ruse to Bucharest, with extensions towards Siret on the Ukrainian border and Ungheni on the Moldovan border. This gives the corridor a wider geopolitical and commercial function. It allows the Aegean, the Danube, Ukraine-facing gateways and Moldova-facing routes to be considered within one transport logic.

The Eastern Axis links Greek ports on the Aegean Sea with Bulgaria’s Black Sea ports of Burgas and Varna before extending northwards to Romania’s main port of ConstanÈ›a. This route has been designed to strengthen maritime, rail and road connectivity across the Black Sea and Aegean basins.

The wider investment programme for the corridor has been estimated at EUR 6 billion. Its purpose is not limited to passenger travel. Freight movement, energy resilience, military mobility and port competitiveness have all been placed within the same regional planning structure. For Greece, this has meant that ports such as Thessaloniki, Alexandroupolis and wider Aegean maritime gateways are being positioned as stronger European entry points for cargo and passengers moving north.

The corridor has also been supported by the modernisation of the Budapest-Belgrade railway line. Regular freight operations began on this double-tracked and electrified 350-kilometre route in February 2026. Freight transit times from Greek ports such as Piraeus to Central Europe have been reduced. The line can support trains up to 740 metres long in Hungary and 550 metres in Serbia, while cargo can be routed directly to the Rail Cargo Terminal-BILK without being pushed through congested central passenger hubs in Budapest.

For Greek tourism and trade, the strategic meaning is clear. The country’s northern ports are being tied more closely to the Balkans, the Danube and Central Europe. A more fluid Schengen land environment in Romania and Bulgaria has helped make these corridors more practical. As delays are lowered and cross-border confidence is strengthened, Greece’s position as a southern gateway to Europe is being reinforced.

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Hungary Is Being Used As A Security Bridge And Central European Connector

Hungary has played a decisive role in the Schengen land expansion because political, operational and security negotiations were strongly shaped under its EU Council Presidency. The final Justice and Home Affairs Council decision of December 12, 2024, was secured under the Hungarian Presidency. Before that, the Budapest ministerial summit of November 22, 2024 had brought Romania, Bulgaria, Austria and Hungary into a common security understanding.

Hungary’s role was especially visible in the transitional control system. It committed to maintaining secondary border control on its frontier with Romania until June 30, 2025. This mirrored Austria’s active controls on its Hungarian border and was intended to support security during the early transition period. In practice, this meant that the shift to Schengen land access was managed gradually rather than abruptly.

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The Hungarian-Romanian border was among the most visibly affected frontiers. The number of open road crossing points rose from twelve to twenty-two. Detour distances were shortened. Border police were gradually withdrawn from internal frontiers and redirected to domestic public order and external border protection. This changed the physical and administrative geography of the borderlands.

Hungary was also tied to the wider regional competitiveness strategy through the Budapest Declaration. This strategic pact was adopted during the Hungarian Presidency and incorporated recommendations from Mario Draghi’s competitiveness study. Its broader purpose was to reverse the decline in European productivity by supporting better connectivity, lower friction, stronger infrastructure and more efficient regional systems.

The Budapest-Belgrade railway line has added another layer to Hungary’s strategic relevance. Once regular freight train operations began in February 2026, the route became a stronger link between Greek ports, Serbia, Hungary and Central Europe. By allowing freight trains up to 740 metres in Hungary, the line was positioned as a major logistics artery. By bypassing congested Budapest passenger junctions and directing cargo to Rail Cargo Terminal-BILK, greater efficiency was created for cross-border supply chains.

Passenger rail services have also been improved. Under the 2025-2026 CFR Călători international timetable, which entered into force on December 14, 2025, direct services were established between Budapest Keleti and Bucharest North through the extended IR 72 and IR 73 routes. Direct passenger links to Vienna Westbahnhof through Budapest Kelenfold were restored on IR 346 and IR 347. These routes have supported the integration of Romania into Central European passenger rail networks.

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Hungary’s role has therefore been dual. It has been used as a security stabiliser during Schengen transition and as a central connector for rail, road and freight flows. This position has allowed Hungary to influence both the political conditions and the economic outcomes of the enlargement.

Austria Security Framework Shapes Schengen Shift

Austria’s role in the Schengen expansion has been defined by caution, security concerns and eventual compromise. Its long-standing veto had been based on irregular migration pressures along regional pathways. These concerns were not ignored. Instead, they were built into the final accession agreement through a set of operational safeguards.

The tripling of Frontex officers along the Bulgarian-Turkish border was one of the most important measures. Enhanced surveillance was also required along the Romania-Bulgaria frontier and along the Romania-Hungary-Serbia frontier. Austrian document experts were deployed to Bulgarian and Romanian airports to support local teams. Bilateral and multilateral police operations were expanded.

The deployment of more than one hundred Hungarian, Romanian and Austrian personnel along the Bulgaria-Turkey border showed that Austria’s concerns were translated into field operations. Secondary border controls on the Hungary-Romania frontier were also maintained until June 30, 2025, while Austria continued controls on its Hungarian border. This layered approach allowed the political agreement to be presented as both a mobility reform and a security upgrade.

Austria’s involvement has also been reflected in passenger rail restoration. Direct links to Vienna Westbahnhof through Budapest Kelenfold and Bucharest were restored under the 2025-2026 CFR Călători timetable. This placed Austria back into the emerging Romania-Hungary passenger rail corridor and helped reconnect Central European travel flows.

For Austria, the strategic result has been complex. Borderless movement was accepted, but only after security conditions were strengthened. Regional integration was permitted, but it was framed around external border reinforcement. This balance has shaped the operational phase of the Schengen expansion.

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Danube Bridges And Rail Electrification Boost

Romania and Bulgaria are being connected more deeply through planned Danube River infrastructure. Three new bridges have been placed at the centre of the Black Sea-Aegean Sea Corridor Platform. These crossings are planned at Ruse-Giurgiu, Silistra-Călărași and Nikopol-Turnu Măgurele. They are expected to replace ageing ferry infrastructure and expand the capacity of existing bridge systems.

The bridges have been designed as dual-use civilian and military infrastructure. Their financing is expected through the Connecting Europe Facility and national budgets, with action plans extending through the 2028-2034 Multiannual Financial Framework. By replacing seasonal ferry services and increasing cross-river capacity, these bridges are expected to improve passenger flows, freight reliability and military mobility.

The Ruse-Giurgiu corridor has been especially important. The modernisation and electrification of the Bucharest North-Giurgiu North-border line has been identified as a key project for the central railway axis. Technical design work for the electrification connected to Danube Bridge 1 is scheduled for completion in June 2026. Contractor selection is expected to be finalised by the end of 2026. By 2027, electric traction is projected to reduce rail freight operating costs along the corridor by about 30 per cent.

This rail upgrade is important because it will allow heavier, cleaner and more efficient freight movement between Romania and Bulgaria. It will also support passenger connectivity and reduce reliance on road-based movement. When combined with new Danube bridges, a stronger multimodal system is expected to emerge.

CFR Călători’s fleet renewal also supports this transformation. Alstom electric multiple units, PESA electric multiple units on the Bucharest-Buzău-Adjud route and passenger coaches modernised through the National Recovery and Resilience Plan are being deployed. These coaches include Wi-Fi, digital passenger information systems and accessibility features. The passenger experience is therefore being modernised in parallel with the freight network.

Romania Upgrades Bucharest Airport Hub Growth

Romania’s aviation strategy has been sharpened through the modernisation of Bucharest Henri Coandă International Airport at Otopeni. In 2025, the airport handled 17.7 million passengers and more than 127,700 aircraft movements. These figures placed Bucharest among the region’s most important aviation gateways.

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To manage long-term growth, the National Company Bucharest Airports signed an EUR 18.4 million contract on June 30, 2026, with the Leviatan Design consortium to design a new passenger terminal. The planned terminal will cover 176,000 square metres. It has been designed to handle 30 million passengers annually by 2040, with 48 aircraft parking stands and 20 boarding bridges.

The airport’s landside and airside systems are also being upgraded. Fifteen bids were submitted for an express road linking the airport to the A0 motorway. Airfield systematisation projects have also been advanced. These include an EUR 108 million demolition and full reconstruction of Runway 1, identified as 08R-26L, along with fast-exit taxiways. A further EUR 66 million eastward expansion of Platform 2 has also been included.

Peak-hour capacity is being addressed through slot coordination. From October 25, 2026, the airport will be upgraded to Full Level 3 Slot Coordination under an agreement with Airport Coordination Limited. This shift from uncoordinated status to Level 3 coordination has been aligned with EU Regulation 95/93 and global IATA standards. Runway, terminal and parking capacity will therefore be managed more systematically during peak traffic hours.

This aviation upgrade has been linked to the broader Schengen shift. As land borders become smoother, airports such as Bucharest are being required to function not only as national gateways but as regional hubs. Passenger flows, airline scheduling, road links and airport terminal design are being treated as part of one larger connectivity strategy.

Sofia Airport Grows With Schengen Tourism Push

Bulgaria’s aviation ambitions have been centred on Sofia Airport, also known as Vasil Levski Airport. In 2025, the airport recorded its highest passenger volume, handling more than 8 million passengers. This represented a 6 per cent year-on-year increase and demonstrated the rising pressure on airport infrastructure.

To support expansion, SOF Connect secured EUR 450 million in 22-year senior secured private placement financing in May 2026. This included a EUR 70 million investment from asset manager M&G. The funding has been assigned to the construction of Terminal 3, a next-generation 65,000-square-metre facility designed by IPA Architecture, Egis and 1PAX.

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Permitting is scheduled for completion in mid-2026. Construction is expected to begin in the summer of 2026. Operations are projected to start by April 2031. Once the project is completed, Sofia Airport’s annual capacity is expected to rise to 20 million passengers.

Terminal 3 has been designed with advanced security checkpoints capable of processing 3,250 passengers per hour. Its baggage handling system is expected to process 2,400 bags per hour. Apron and taxilane optimisation has also been included in the design. The airport is being positioned under SOF Connect’s concession framework, with an ambition to reach a Skytrax 5-star standard.

Airline expansion has already followed. Wizz Air has expanded its Sofia base while marking twenty years of operations in Bulgaria. For summer 2026, a 63 per cent capacity increase has been announced, with an eighth aircraft being added in Sofia and a third in Varna. Ryanair has also expanded its Sofia network with new routes to Krakow, Orly, Prague and Amman.

These aviation developments are being supported by the wider Schengen context. Easier land movement, stronger cross-border traffic, improved visa access for regular Turkish travellers and strong Black Sea tourism indicators have all helped Bulgaria present itself as a more competitive regional travel platform.

Romania and Bulgaria Tourism Seasonality Growth Shift

Romania and Bulgaria still face deep tourism participation challenges, even as mobility has improved. Eurostat data showed that the overall EU participation rate for personal travel among residents aged fifteen or older was 65 per cent in 2024. The Netherlands recorded one of the highest rates, at around 83.6 to 84 per cent. By contrast, Bulgaria stood at 32 per cent and Romania at about 27.7 to 28 per cent.

These figures show that both countries remain underdeveloped in outbound and domestic participation when compared with many Western and Northern European states. However, they also show a major opportunity. If better infrastructure, easier Schengen movement and stronger regional tourism products are combined, travel participation could be expanded significantly.

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Romania’s growth in tourism participation has already suggested that demand can rise quickly when barriers are reduced. Bulgaria’s inbound performance also shows that neighbouring markets can be activated strongly. Romania remains Bulgaria’s largest source market. Turkey has been supported by easier Schengen visa arrangements. Germany and Poland have shown measurable momentum.

Seasonality remains a major policy challenge. Romania’s Sud-Est region is highly dependent on July and August. Bulgaria’s Black Sea coast faces similar seasonal concentration. However, both countries also have more balanced urban and winter tourism regions. Bucharest-Ilfov and Bulgaria’s Yugozapaden region have shown more resilient monthly patterns. In Bulgaria’s capital region, the busiest month was February, supported by winter sports, and the top two months accounted for 21 per cent of tourist nights.

This means that future growth will likely be driven by more than summer coastal tourism. City breaks, heritage routes, rail-linked itineraries, Danube tourism, winter resorts, airport-led short breaks and cross-border circuits are all expected to become more important. The Schengen expansion has therefore created conditions for a more balanced tourism economy, but product development and infrastructure coordination will still be required.

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The Danube Region Is Being Used To Build Sustainable Heritage Tourism

The long-term tourism implications of Schengen expansion are not limited to airports, roads and border crossings. Heritage tourism is also being supported through regional initiatives. The CAST project has brought together partners such as URBASOFIA, the Transylvania Trust Foundation and Bulgaria’s Collective Foundation to promote inclusive and sustainable heritage tourism in the Danube region.

This approach recognises that borderless travel can support smaller towns, cultural landscapes and shared heritage zones. As frontier delays are removed, travellers can move more easily between Romania, Bulgaria, Hungary and wider Danube destinations. Municipalities and private-sector investors are therefore being encouraged to reconsider borderlands as tourism development zones rather than administrative edges.

The removal of land border controls has also encouraged new municipal and private-sector investment near frontier regions. This is important because many border communities had previously been shaped by waiting times, controls and limited cross-border interaction. With more open movement, local economies can be rebuilt around hospitality, retail, transport services, cultural attractions and logistics.

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The Danube is especially important because it connects infrastructure, ecology, heritage and mobility. New bridges, improved rail routes, seasonal tourism management and heritage projects can be linked into one broader regional tourism model. For travellers, this could allow more seamless journeys between fortified towns, river landscapes, capitals, Black Sea resorts and Aegean gateways.

Southeast Europe Is Being Recast As A Connected Economic And Travel Region

The full integration of Romania and Bulgaria into the Schengen Area has acted as a catalyst for wider regional change. Border controls have been removed. Security systems have been adjusted. Infrastructure platforms have been created. Airports have been expanded. Rail routes have been restored. Tourism markets have been re-evaluated.

A formal post-accession evaluation of Romania’s full participation in the Schengen Area was conducted in September and October 2025. Romania was designated as an example of best practices for other member states. This recognition validated the country’s technical and operational systems and reinforced confidence in the enlargement process.

The broader regional effect has been a shift from fragmented national planning towards coordinated economic geography. Greece, Bulgaria and Romania have been linked through the Black Sea-Aegean Sea Corridor Platform. Hungary has been used as both a central connector and a security bridge. Austria’s concerns have been addressed through external border reinforcement and transitional controls.

This structure has created a more credible Southeastern European growth corridor. The Aegean, the Black Sea, the Danube, Central Europe and the Western Balkan interface are now being tied together more closely. For logistics, this means faster transit and lower costs. For tourism, it means easier multi-country itineraries. For aviation, it means stronger hub development in Bucharest and Sofia. For rail, it means restored passenger links and more efficient freight corridors.

The transformation remains unfinished. Danube bridges must still be delivered. Rail electrification must be completed. Airport terminals must be built. Seasonal tourism imbalances must be managed. Yet the direction has been clearly established. Romania and Bulgaria have been moved from the edge of the Schengen system into its operational core.

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By 2026, Southeastern Europe was no longer being defined only by border controls, delays and fragmented infrastructure. It was increasingly being defined by corridors, bridges, airports, rail timetables, tourism flows and shared security platforms. Through Schengen expansion, Romania, Bulgaria, Greece, Hungary and Austria have been drawn into a new regional order, where mobility, trade, tourism and competitiveness are being built through integration rather than separation.

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