Viceroy Hotels Appoints Nicholas Untermann to Lead New York City Flagship Opening in February 2027

Viceroy Hotels Appoints Nicholas Untermann to Lead New York City Flagship Opening in February 2027, marking an important step in the luxury hospitality group’s expansion. The experienced hotel executive will oversee Viceroy Park Avenue, a 252-room Manhattan property offering premium accommodation, destination dining, wellness facilities and extensive event spaces.

Viceroy Hotels & Residences has appointed Nicholas Untermann as General Manager of Viceroy Park Avenue, its forthcoming flagship hotel in New York City. Scheduled to open on 1 February 2027, the property represents an important addition to Manhattan’s luxury hospitality market and strengthens the group’s presence in a major international tourism destination.

Announced on 8 October 2026, the appointment brings an experienced hospitality executive into the hotel’s pre-opening leadership team. Untermann has more than 15 years of experience across luxury hotels and resorts, including operational management, guest services and team development.

The opening will also mark Viceroy’s return to New York City, supporting its wider strategy of expanding its international hotel and residential portfolio.

Nicholas Untermann to Oversee New York Flagship Operations

As General Manager, Untermann will lead the operational preparations and management of Viceroy Park Avenue. His responsibilities will include establishing service standards, developing the hotel’s workforce and coordinating the different departments ahead of the scheduled opening.

He joins Viceroy from Terranea Resort in Rancho Palos Verdes, California, where he most recently served as General Manager.

Untermann joined Terranea in 2023 as Resort Manager before being promoted in 2025. During his tenure, he oversaw operations at the 102-acre coastal resort, which features 582 accommodations alongside restaurants, wellness facilities and leisure experiences.

His previous experience includes leadership positions at Beverly Wilshire, A Four Seasons Hotel, Beach Village at The Del, L’Auberge Del Mar and Ojai Valley Inn.

His career has covered several hotel departments, including food and beverage, concierge services, front office operations and rooms management.

Untermann also serves on the Forbes Travel Guide Standards Advisory Committee, contributing industry expertise to discussions about international luxury hospitality standards.

Viceroy Park Avenue to Feature 252 Rooms and Luxury Facilities

Located at the intersection of Park Avenue South and 29th Street, Viceroy Park Avenue will introduce a new luxury accommodation option in Manhattan’s NoMad neighbourhood.

The hotel will feature 252 guestrooms and suites designed by Meyer Davis Studio, combining contemporary interiors with facilities aimed at leisure and business travellers.

Among its planned amenities are a rooftop swimming pool and lounge, a dedicated spa, a fitness centre and a 2,100-square-foot Wellness Penthouse.

The property will also include more than 15,000 square feet of event space, providing facilities for corporate meetings, private celebrations and other gatherings.

Dining experiences will be developed in partnership with Tao Group Hospitality, adding another component to the hotel’s lifestyle offering.

Together, these facilities are intended to position the property within New York’s competitive upscale accommodation and hospitality market.

Manhattan Location Supports Leisure and Business Tourism

Viceroy Park Avenue’s location in NoMad places it within an established Manhattan neighbourhood known for restaurants, hotels, commercial activity and cultural attractions.

The property is expected to serve different visitor segments, including international holidaymakers, corporate travellers and guests attending events in New York.

Its meeting facilities could support business travel and the meetings, incentives, conferences and exhibitions sector, while its dining and wellness amenities may attract both hotel guests and local residents.

The planned rooftop facilities also reflect the importance of lifestyle experiences within contemporary luxury hospitality.

However, the hotel’s commercial performance will depend on visitor demand, pricing, service quality and competition after opening.

Viceroy Leadership Highlights Guest Experience

Arash Azarbarzin, Chief Executive Officer of Viceroy Hotels & Residences, said Untermann’s operational knowledge and experience developing hospitality teams would be important for the new flagship.

The company expects his leadership to help establish consistent service standards while introducing Viceroy’s hospitality approach to New York.

Untermann has emphasised the importance of creating a hotel that connects visitors with the character of the city.

His management approach focuses on staff development, operational involvement and personalised guest experiences.

These priorities will be particularly important during the opening period, when the hotel will need to establish its reputation among travellers and local customers.

New York Opening Forms Part of Global Expansion

The forthcoming opening forms part of Viceroy Hotels & Residences’ broader international development strategy.

Its pipeline includes The Observatory, A Viceroy Resort in Sun Valley, Idaho, alongside projects in Playa del Carmen, Puerto Vallarta, Nashville, Austin, Fort Lauderdale, Clearwater Beach, Puerto Rico and the Hudson Valley.

Recent developments include Viceroy at Ombria Algarve in Portugal, renovations at Viceroy Los Cabos and the launch of Viceroy Residences Brickell.

The group has also announced a partnership with African Bush Camps involving three luxury safari lodges in Botswana and Zambia.

These developments demonstrate Viceroy’s expansion across urban hospitality, resort destinations, residential properties and nature-based luxury tourism.

For New York, the arrival of Viceroy Park Avenue will add another internationally branded luxury hotel to Manhattan’s accommodation landscape.

With Untermann leading its opening preparations, the company is working towards its scheduled February 2027 debut.

The appointment of Nicholas Untermann positions Viceroy Park Avenue for its planned February 2027 opening in Manhattan. Combining luxury accommodation, dining, wellness and business facilities, the hotel will strengthen Viceroy’s New York presence while contributing to the city’s competitive hospitality landscape and expanding choices for international travellers.