Novotel And Paris Saint-Germain Legends Create A New Future For Global Wellness Hospitality

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Novotel and Paris Saint-Germain launch The Long Game, a global initiative to change guests’ wellbeing and healthy living. This initiative offers guests new ways of integrating wellbeing and longevity into their everyday life. This includes new hotel experiences and digital content as well as the recently launched global campaign. The campaign benefits from the support of Paris Saint-Germain Legends.

Building on the success of La Suite Novotel by ALL Accor at Parc des Princes in 2024 and Novotel Legendary Rooms in 2025, The Long Game represents a new stage in Novotel’s Longevity Everyday vision. The initiative brings the habits, routines and personal experiences of elite football figures into hotel stays, allowing travellers to discover practical approaches to living better for longer.

The programme will be introduced across seven Novotel hotels worldwide, where guests can explore experiences inspired by the lifestyles and performance practices of Paris Saint-Germain Legends. Club Legend Javier Pastore leads the initiative alongside fellow football icons Pedro Pauleta, Gregory van der Wiel, Nenê and Blaise Matuidi, who share personal insights developed through years of competing at the highest level of the sport.

Through The Long Game, Novotel connects hospitality, sport and wellbeing by turning the principles behind elite performance into simple, accessible actions that guests can apply in everyday life. The programme focuses on realistic habits rather than extreme wellness trends, highlighting the importance of balanced nutrition, regular movement, quality recovery and meaningful human connections.

Novotel’s approach reflects the belief that longevity should not be viewed as an exclusive goal reserved for a few but as an achievable part of daily living. The initiative encourages travellers to make small, consistent improvements that support healthier lifestyles over time.

Alongside the hotel experiences, a global digital content programme will bring the stories and advice of the Paris Saint-Germain Legends to audiences around the world. The online platform will extend The Long Game beyond the participating properties, offering inspiration and practical guidance on how people can improve the way they eat, sleep, move and connect wherever they are.

By combining sporting excellence with hospitality innovation, Novotel aims to create a new model of wellbeing travel where guests can discover simple routines and meaningful experiences that support a healthier and more balanced future.

Commenting on the partnership, Jean-Yves Minet, Global Brand President, Novotel said: “The Long Game is inspired by one of football’s most important lessons: lasting success is never won in a single match. It’s earned through the habits, discipline and mindset you bring every day, season after season. Longevity works the same way. Lasting wellbeing comes from small, positive choices repeated over time. Through The Long Game, we’re helping people apply the principles of elite performance to everyday life”.

Seven Hotels. Five Legends. One Shared Vision: Longevity Everyday

The Long Game has launched across seven Novotel hotels spanning five continents, creating a global wellbeing initiative that combines hospitality, sport and healthy living. The programme transforms the everyday habits of Paris Saint-Germain Legends into practical experiences designed to help guests improve their lifestyle through simple and sustainable choices.

The participating hotels include:

1. Novotel Paris Vaugirard Montparnasse, France
2. Novotel Madrid Feria and Airport, Spain
3. Novotel Abidjan Marcory, Ivory Coast
4. Novotel Xiamen Downtown, China
5. Novotel Jakarta Mangga Dua Square, Indonesia
6. Novotel Bangkok Platinum Pratunam, Thailand
7. Novotel Rio de Janeiro Leme, Brazil

Each property offers dedicated spaces inspired by Paris Saint-Germain Legends, allowing guests to explore their routines, personal approaches and performance habits. Interactive QR codes provide access to exclusive videos, guidance and tutorials from the football icons, helping travellers discover how small daily actions can support long-term wellbeing.

The initiative highlights a simple message: the foundations of a healthier lifestyle do not require extreme changes. Instead, consistent habits around nutrition, recovery, movement and human connection can create meaningful improvements over time.

Four Pillars Of Longevity Become Immersive Hotel Experiences

The Long Game is built around four key pillars of everyday wellbeing: eat, sleep, move and meet. Paris Saint-Germain Legends Pedro Pauleta, Gregory van der Wiel, Nenê and Blaise Matuidi have contributed to creating immersive experiences that bring each pillar to life for hotel guests.

EAT: Power Up Breakfast Rituals Inspired By Pedro Pauleta

The EAT experience, developed with Paris Saint-Germain Legend Pedro Pauleta, focuses on the role of balanced nutrition in maintaining energy and wellbeing.

Guests can discover three breakfast concepts designed to support healthier eating habits. These include a customisable Power Bowl featuring ingredients such as yoghurt, oats, fresh fruit, nuts and seeds; an Energy Bake option such as banana bread or oat cake; and a Morning Boost Drink inspired by seasonal fruits.

Through exclusive videos, Pauleta shares his approach to nutrition and explains that eating well is not about strict rules or perfection. Instead, the experience promotes balance, enjoyment and sustainable choices that can become part of everyday routines.

SLEEP: Recovery Zone Inspired By Gregory van der Wiel

The SLEEP experience, created with Paris Saint-Germain Legend Gregory van der Wiel, highlights the importance of rest, recovery and mental reset.

Participating hotels feature Paris Saint-Germain-themed relaxation spaces equipped with tools designed to support better sleep habits, including journals and blue-light-blocking glasses. Guests can use these elements to create a calmer evening routine and improve their preparation for rest.

Through three exclusive videos, Van der Wiel shares personal insights into recovery, including the value of journalling, creating peaceful bedtime habits and developing morning routines that encourage a more focused and balanced start to the day.

MOVE: Training Ground With Nenê

The MOVE experience, inspired by Paris Saint-Germain Legend Nenê, encourages guests to maintain physical activity while travelling.

Each participating hotel features a Paris Saint-Germain-themed fitness experience supported by guided workout content that guests can follow during their stay or continue beyond the hotel.

The programme includes a Warm Up and Strength Training session focused on accessible bodyweight exercises, a Cardio Cycling Session using interval-based training techniques, and a Strengthening and Toning workout designed to improve resistance, lower-body strength and upper-body conditioning.

The experience demonstrates that staying active while travelling can be simple, flexible and achievable for different fitness levels.

MEET: Family Clubhouse Inspired By Blaise Matuidi

The MEET experience, developed with Paris Saint-Germain Legend Blaise Matuidi, celebrates the importance of relationships, shared experiences and social wellbeing.

Participating hotels feature Paris Saint-Germain-themed family spaces with activities and games designed to encourage interaction and create memorable moments between travellers.

Through dedicated video content, Matuidi shares his perspective on building meaningful relationships, discovering different cultures and maintaining happiness through connection and play.

The experience reinforces the idea that wellbeing is not only about physical health but also about creating stronger bonds with family, friends and communities.

Bringing Elite Athlete Habits Into Everyday Travel

Through The Long Game, Novotel transforms lessons from elite sport into accessible lifestyle practices for travellers around the world. The initiative connects the discipline of professional athletes with everyday routines that guests can easily adopt during and after their hotel stay.

By combining immersive spaces, digital content and personal stories from Paris Saint-Germain Legends, the programme creates a new approach to wellness hospitality focused on practical, achievable and lasting improvements.

Guests can explore and reserve The Long Game experiences at the seven participating Novotel hotels through ALL.com.

“Our partnership with ALL Accor has been built with a long-term vision from the very beginning. That continuity allows us to develop increasingly ambitious experiences that bring our brands closer together and create lasting value for our fans around the world. The Long Game is a perfect illustration of what can be created when partners share the same ambition and invest in building meaningful activations over time,” added Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain.

The Long Game Beyond The Stay

While the seven flagship Novotel hotels bring The Long Game experience to life through immersive guest activities, the initiative extends far beyond the traditional hotel stay. Through exclusive videos, practical advice and personal insights from Paris Saint-Germain Legends, guests and audiences worldwide can continue their wellbeing journey wherever they are.

A global campaign featuring five cinematic films will further expand the reach of The Long Game. Each film focuses on one of Novotel’s core longevity pillars and is led by a Paris Saint-Germain Legend, highlighting the everyday habits that contribute to a healthier and more balanced lifestyle.

The campaign shares a simple message: long-term wellbeing is not created through major changes overnight but through small, consistent actions repeated every day. By combining storytelling, expert-inspired guidance and accessible wellness practices, The Long Game encourages people around the world to embrace healthier routines.

Launching globally in the fourth quarter, the campaign invites audiences to discover a new approach to longevity and become part of The Long Game — a movement built around eating better, sleeping well, staying active and creating meaningful connections.

“Through The Long Game and our partnership with Paris Saint-Germain we are showing people that the habits of the world’s greatest athletes are not out of reach,” explains Jean-Yves Minet, Global Brand President, Novotel. “Some of the most game-changing insights are also the simplest: small, positive habits repeated consistently over time. That’s the secret behind both sporting success and long-term wellbeing. Because longevity is a long game, and it’s not reserved for legends. It’s for everyone, every day.”