A Decade of Growth : Puerto Rico’s MICE Sector Achieves $192.3 Million in Sales for 2024

Monday, August 19, 2024

The meetings, conventions, and sports sector in Puerto Rico achieved over $192.3 million in sales for fiscal year 2024. This marks an 8% increase from the previous year and a remarkable 249% rise compared to 2019, the last pre-pandemic year when the industry earned $55.1 million. Efforts in the Meetings, Incentives, Conventions, and Exhibitions (MICE) market resulted in 239,075 room night bookings—22% higher than the previous year and 87% above pandemic-era figures. This impressive performance makes 2024 the most successful fiscal year for this segment in over a decade.

“When you combine a destination as diverse as ours with world-class facilities, culturally rich
products, successful marketing, and strategic sales efforts, we achieve these accomplishments,
marking a significant step forward for our industry,” said Brad Dean, CEO of Discover Puerto Rico.

The top events on the Island for fiscal year 2024 were:

• Preferred Pump Dealer Awards Program 2024: Generated an economic impact of $6,742,510.
• Caribbean CueSports International EXPO 2023: Contributed an economic impact of $3,855,600.
• Internet Corporation for Assigned Names and Numbers (ICANN) Meeting 2024: Delivered an economic impact of $2,971,921.

The events with the highest number of contracted nights for fiscal year 2024 were:

• Hudson River Trading, LLC. – US Office Trip 2024: 3,270 contracted nights, generating an economic impact of $4,383,421.
• Parents as Teachers 2025 Annual Conference: 4,454 contracted nights, with an economic impact of $2,606,766.
• Iron Caribbean Winter Swimming Training Center 2023-2024: 3,889 contracted nights, resulting in an economic impact of $2,135,676.
• United Postmasters and Managers of America – 2026 National Convention: 3,330 contracted nights, contributing an economic impact of $1,814,269.
• Amex InterAction 2024: 3,735 contracted nights, with an economic impact of $1,736,129.

“These new milestones in economic impact and bookings in the MICE and Sports market
demonstrate our potential in the events and conventions segment. When the industry works
together, we are more effective and better strengthen our appeal to group and business travel,”
said Ed Carey, Chief Sales Officer of Discover Puerto Rico.

Discover Puerto Rico is responsible for promoting the Island as a destination for both leisure and business travel. It invests approximately $13 million annually in sales and promotional activities for the MICE and Sports market segment.