Accor Expands Global Reach with New Hotels, Luxury Brands, and Sustainability Focus: What You Need To Know

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Accor, one of the world’s leading hospitality groups, has provided an update on its ongoing global expansion and development activities, showcasing the brand’s bold vision for the future of hospitality. With a strong focus on sustainability, innovation, and luxury, Accor continues to enrich the global tourism landscape with new hotel properties, diverse brands, and a commitment to responsible tourism.

As of September 2025, Accor’s portfolio includes over 859,000 rooms across 5,760 hotels worldwide, with an additional 250,000 rooms in development. The Group’s growth trajectory continues to accelerate, with an emphasis on expanding its presence in key growth markets, including Saudi Arabia, India, and Mexico. This rapid expansion underscores Accor’s mission to redefine the future of travel and hospitality, bringing new experiences to travelers around the globe.

Innovating Luxury with Iconic Brands

Accor’s commitment to luxury is exemplified through the return of the legendary Orient Express, which now features a series of captivating projects. Among the highlights are:

• La Dolce Vita Orient Express: The luxurious train that launched its first journey in April 2025.
• Orient Express La Minerva: Now open in Rome as a stunning city retreat.
• Orient Express Venice (2026): Slated to open its doors in April 2026.
• Orient Express Sailing Yachts: Reservations are now open for Orient Express Corinthian, the largest sailing yacht in the world, set to sail in June 2026.

These properties reflect Accor’s dedication to delivering exceptional luxury travel experiences, blending historic charm with contemporary elegance.

In addition to the Orient Express projects, Accor also introduced the Emblems Collection, a new portfolio of luxury hotels that aim to redefine modern hospitality. The flagship opening of Lucknam Park Hotel & Spa in the British Cotswolds marked the debut of this collection, which focuses on creating bespoke experiences through a blend of traditional craftsmanship and modern comfort. By 2032, the Emblems Collection aims to expand to 60 properties worldwide, further solidifying Accor’s position as a leader in luxury travel.

Expanding in Key Global Markets

Accor continues to focus on strategic growth in emerging markets, particularly in India, where the Group has partnered with InterGlobe to create the country’s fastest-growing hospitality enterprise. With plans to open 300 hotels by 2030, Accor is poised to become a major player in India’s booming travel and tourism sector.

Accor has also recently entered the Mexican market with the acquisition of 17 management agreements from Royal Holiday Group. This acquisition includes a mix of all-inclusive resorts and city hotels across Mexico, Puerto Rico, and the USA, with plans to expand the Rixos brand into the Americas, marking a significant milestone for this luxury all-inclusive brand.

Sustainability and Responsible Hospitality

At the core of Accor’s growth strategy is a commitment to sustainable tourism. The Group’s Sustainability Agenda focuses on reducing environmental impact, promoting eco-tourism, and fostering local community engagement. Accor’s global sustainability initiatives align with the United Nations Sustainable Development Goals, ensuring that the company contributes positively to both the environment and the communities it serves.

Accor’s Raffles, Fairmont, and Mantis brands are leading the way in sustainable development, particularly in Saudi Arabia, where the company is involved in several major giga projects. These developments, including Raffles Trojena, Fairmont The Red Sea, and Faena The Red Sea, are setting new standards in sustainable and regenerative hospitality, making Accor a key partner in Saudi Arabia’s Vision 2030 tourism goals.

Mixed-Use Developments and Branded Residences

A key growth accelerator for Accor is its focus on mixed-use developments, where branded residences, retail, leisure, and F&B concepts come together to create self-contained communities. Through its Accor One Living platform, the Group has signed over 25 branded residence deals in the past year, with notable projects like Sofitel Hotel and Residences in Sapa, Vietnam, and SLS Residences The Palm in Dubai.

The recent debut of Swissôtel Corniche Park Towers Doha and Swissôtel Residences in Qatar reflects Accor’s growing leadership in the branded residential and luxury hospitality sectors, providing travelers with opportunities for both temporary stays and long-term residence in some of the world’s most dynamic locations.

Growing Franchise Portfolio

Accor is also accelerating its franchise growth. The Group’s franchise network has expanded by 12% since 2018, with new franchise agreements in markets such as Thailand, China, and the Caribbean. Franchise agreements for brands like Mövenpick, Mercure, and Handwritten Collection ensure Accor’s continued presence in key destinations across the globe.

Looking to the Future

As Accor looks to the future, its loyalty program, ALL Accor, continues to play a central role in the company’s strategy. With over 100 million members, ALL Accor gives members access to exclusive benefits, including room upgrades, discounted rates, and curated experiences. The program’s success is fueling the Group’s ability to deliver exceptional travel experiences, ensuring that Accor remains a leader in the evolving global tourism landscape.

Accor Leads the Way in Global Hospitality Expansion and Innovation

Accor’s global growth strategy, which focuses on luxury, sustainability, and innovative hospitality experiences, continues to shape the future of the tourism and hospitality sectors. With a growing portfolio of over 30 brands and a focus on responsible tourism, Accor is uniquely positioned to lead the way in transforming the travel industry. From luxury all-inclusive resorts to mixed-use developments and branded residences, Accor’s vision for the future of hospitality promises exciting new experiences for travelers worldwide.