Accor teams up with IDeaS for worldwide Revenue management collaboration

Thursday, February 29, 2024

IDeaS, a premier provider of hospitality revenue optimization software and services, and Accor, a global hospitality powerhouse boasting a diverse ecosystem spanning over 45 hotel brands across luxury and economy segments, have announced a strategic partnership. Following a rigorous selection process, Accor has chosen IDeaS as its global provider of revenue management software (RMS).

In this collaboration, Accor and IDeaS will develop a tailored suite of advanced revenue management solutions, aimed at revolutionizing Accor’s commercial strategy to drive revenue excellence, enhance RevPAR, and boost Revenue Generation Index (RGI) growth for hotels, property owners, and managers.

With a presence in over 110 countries and operating more than 5,600 hotels, Accor stands as a leading force in the hospitality industry. The partnership between IDeaS and Accor introduces a range of IDeaS solutions tailored to meet the diverse needs of Accor’s global brand portfolio, aligning transformative capabilities with specific hotelier requirements.

Accor’s adoption of IDeaS marks a strategic move to future-proof its revenue management strategy by leveraging cutting-edge technology to gain a competitive edge, deliver enhanced value, and optimize revenue across its global footprint. Through strategic implementation, the partnership aims to empower hotels with dynamic pricing, total revenue and profit optimization, and a deep understanding of the competitive landscape, fostering a robust revenue management culture throughout Accor’s global network.

Key benefits of this partnership include demonstrated RevPAR and RGI growth, tailored revenue solutions designed to maximize expertise and financial returns across Accor’s global hotel portfolio, and continued support for future growth and innovation. As a leading RMS technology provider, IDeaS brings scalability and innovation capabilities crucial for shaping the future of the hospitality market in collaboration with Accor.

Ravi Mehrotra, co-founder and chief scientist, IDeaS, said: “We are thrilled to be selected as a global partner to drive Accor’s commercial revenue platform transformation at a moment of unparalleled growth and opportunity for the company worldwide. In a new era of innovation and consumer and product diversification, we are pleased to bring IDeaS’ market-leading automation, pricing approach, and a singular focus on holistic revenue optimization to Accor’s diverse brand portfolio.”

“We are driven to provide our owners and managers with the best possible solutions to achieve revenue expansion and optimal topline performance. As the hospitality industry evolves in response to dynamic market demands, deploying a robust and adapted hotel Revenue Management System secures our sustainable commercial growth, with demonstratable RevPar and RGI growth. The developed solution with IDeaS serves our unique, extensive and diverse brand portfolio and global footprint.” added Karelle Lamouche, Chief Commercial Officer, Accor, Premium, Midscale & Economy brands.

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