American Hotel & Lodging Association Strengthens Hospitality Network With a Record 33 New Partners in 2024

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As 2024 draws to a close, the American Hotel & Lodging Association (AHLA) celebrates the culmination of a successful year with 33 active partnership agreements spanning a variety of industries. These partnerships mirror the increasing interest of AHLA members in sectors crucial for maintaining competitiveness in the forthcoming years.

This year’s notable new AHLA partners include DIRECTV HOSPITALITY as a gold partner, alongside silver partners such as The Coca-Cola Company, Cvent, Jacaruso Enterprises, and LG Electronics USA. In addition, AHLA has expanded its network with several new associate partners like Commercial Green Solutions, Foster Garvey, USA Digital, USI, and W.K. Kellogg.

These collaborations offer significant opportunities for a wide array of companies to enhance their market presence through direct interactions with AHLA’s expansive member network, which encompasses more than 30,000 members, including 80% of all franchised hotels and the top 16 largest hotel companies in the U.S. AHLA’s membership base is diverse, including state and local lodging associations, key hospitality groups, industry suppliers, academic institutions, and hospitality students.

“This esteemed group of partners will offer valuable insights, products, services, and support to AHLA members,” said AHLA Chief Operating Officer and Senior Executive Vice President Kevin Carey. “We welcome them to the AHLA team and look forward to collaborating to expand economic opportunities for hoteliers and the broader hospitality industry in 2025 and beyond.”

Among the highlights of the new partnerships:

• DIRECTV HOSPITALITY, now a gold partner with AHLA, provides leading entertainment solutions to hotels nationwide, offering customizable options suitable for properties of all sizes. This partnership will feature DIRECTV HOSPITALITY at major AHLA events such as The Hospitality Show, ForWard, and the Night of a Thousand Stars gala.
• The Coca-Cola Company, a new silver partner, continues its legacy of refreshing the world for over 138 years. It offers a comprehensive beverage portfolio that caters to evolving market demands, including soft drinks, sports and juice drinks, dairy, and alcoholic beverages.
• Cvent, joining as a silver partner, has been at the forefront of event technology since 1999. The company will sponsor various AHLA events, managing aspects like registration, attendee engagement, and event logistics.
• Jacaruso Enterprises, also a silver partner, leads in providing remote sales services and training in the hospitality industry. It helps hotels, especially small to medium-sized ones across the Americas, boost their occupancy and revenues.
• LG Electronics USA, another silver partner, dominates the U.S. hotel television market, offering a spectrum of smart TVs and digital signage solutions that cater to a range of hospitality needs from guestrooms to public spaces.

These partnerships underscore AHLA’s commitment to fostering a dynamic and resourceful community within the hospitality industry, geared towards future growth and innovation.